When was FreeUp founded?

FreeUp was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is FreeUp located?

FreeUp is headquartered in Bengaluru, India. It is registered at A002, Ground Floor, Paranjape Wind Fields, Yemalur Road, Near Divyasree Tech Park, Kempapur, a, Bangalore, Bangalore, Karnataka, India, 560037.

Which legal entities is FreeUp associated with?

FreeUp is associated with SELSOM TECHNOLOGIES PRIVATE LIMITED and 1 other.

How many employees does FreeUp have?

As of Aug 31, 2025, FreeUp has 10 employees, reflecting a 83% year-over-year decline in headcount.

Is FreeUp a funded company?

FreeUp is a funded company, having raised a total of $785K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 24, 2022.

How much is FreeUp worth?

The latest valuation of FreeUp is $***** as of Sep 05, 2022.

When was the latest funding round of FreeUp?

FreeUp's latest funding was a $***** Series A round on Jan 20, 2023, with participation from 2 investors. Its primary sector is Fashion Tech. In India, the Fashion Tech sector has seen $238M in funding in 2026 to date.

What is the annual revenue of FreeUp?

Annual revenue of FreeUp is less than ₹10 Cr as on Mar 31, 2025

Where does FreeUp rank among its competitors?

FreeUp ranks 6th amongst 80 active competitors, of which 10 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was IPF, which secured $375K in Dec, 2025.

Who are the top competitors of FreeUp?

FreeUp's top competitors include Carousell, 58City and OLX. Among them, IPF secured the most recent funding round in December, 2025.

FreeUp - 2026 Company Profile, Team, Funding, Competitors & Financials

FreeUp is a series A company based in Bengaluru (India), founded in 2021 by Jimmy Yeoh. It operates as a Marketplace for circular commerce. FreeUp has raised $785K in funding from Accel and Elevation Capital, with a current valuation of $*****. The company has 80 active competitors, including 10 funded and 2 that have exited. Its top competitors include companies like Carousell, 58City and OLX.

Company Details

Marketplace for circular commerce. A platform for circular commerce where people buy and sell pre-owned or liquidated goods. The platform offers a variety of items, including clothing, accessories, beauty products, and home décor.

Website: www.freeup.app/
Social
Email ID: *****@freeupapp.com
Phone Number: +91 **********
Registered Address: A002, Ground Floor, Paranjape Wind Fields, Yemalur Road, Near Divyasree Tech Park, Kempapur, a, Bangalore, Bangalore, Karnataka, India, 560037

Key Metrics

Founded Year

2021

Location

Bengaluru, India

Stage

Series A

Total Funding

$785K in 2 rounds

Latest Funding Round

Series A, Jan 20, 2023, $*****

Post Money Valuation

$***** as on Sep 05, 2022

Investors

Accel & 2 more

Ranked

6^th among 80 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

10 as on Aug 31, 2025

Similar Companies

Mercari & 527 more

View FreeUp's full profile

FreeUp is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SELSOM TECHNOLOGIES PRIVATE LIMITED CIN: U72900KA2021PTC154938 , India, Active	Nov 29, 2021	0 - ₹10 Cr (As on Mar 31, 2025)	6 (As on Mar 01, 2026)
FREEUP TECHNOLOGIES PRIVATE LIMITED CIN: U74999KA2016PTC094027 , India, Strike off	Jun 10, 2016	0 - ₹10 Cr (As on Mar 31, 2024)	-

FreeUp has raised a total funding of $785K over 2 rounds. Its first funding round was on Jun 24, 2022. Its latest funding round was a Series A round on Jan 20, 2023 for $*****. 2 investors participated in its latest round. FreeUp has 3 institutional investors.

Here is the list of recent funding rounds of FreeUp:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 20, 2023	1768167	Series A	9450972	8809468	5073358	1629501
Jun 24, 2022	9131381	Seed	3120940	4738685	8579927	Elevation Capital & 2 more

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View details of FreeUp's funding rounds and investors

The founders of FreeUp is Jimmy Yeoh.

Here are the details of FreeUp's key team members:

Jimmy Yeoh: Former Co-Founder of FreeUp. They serve on the board of 1 company.

FreeUp's Board of Directors

FreeUp's board has 6 active members. Aakash Bhotika, Jimmy Yeoh and Laxmee Pant are part of team and Harsh Deepak Shah, Arpit Jain and Arfath Ahmed Cholavaram are independent board members.

Here is the list of FreeUp's board of directors:

Name	Type	Representing	Status	Duration
Jimmy Yeoh	Team	-	Current	4y 8m
Laxmee Pant	Team	-	Current	4y 3m
qqx{eni	Team	-	Past	3y 9m
Harsh Deepak Shah	Independent board member	-	Current	1y 5m
nnriobq	Independent board member	-	Current	9y 7m
okqckvk	Independent board member	-	Current	2y 9m

View details of FreeUp's Founder profiles and Board Members

FreeUp's employee count trend

FreeUp has 10 employees as of Aug 25. The total employee count is 83.0% lower than what it was in Aug 24. Here is FreeUp's employee count trend over the years:

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Top competitors of FreeUp include Carousell, 58City and OLX. Here is the list of Top 10 competitors of FreeUp, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Carousell 2012, Singapore (Singapore), Series E	Online marketplace platform offering multi-category second-hand products	$376M	Rakuten, EDBI & 20 others	83/100
2nd	58City 2005, Beijing (China), Acquired	Online second-hand listing platform offering multi-category products and services	$141M	Herald Investment Management, Access Industries ... & 12 others	69/100
3rd	OLX 2005, Gurugram (India), Acquired	Online listing platform offering second-hand multi-category products	$13.7M	Frontier Car Group, Intudo Ventures & 9 others	63/100
4th	Quikr 2008, Bengaluru (India), Series H	Online platform for second-hand listings and peer-to-peer transactions	$370M	Steadview, Tiger Global Management & 23 others	55/100
5th	Craigslist 1995, San Francisco (United States), Late Stage	Network providing classified advertisements and forums for various categories and needs	-	eBay	50/100
6th	FreeUp 2021, Bengaluru (India), Series A	Marketplace for circular commerce	$785K	Elevation Capital, Accel & 1 others	44/100
7th	DACBY 2021, Gurugram (India), Seed	Retailer of pre-owned gaming consoles cameras and various electronic devices	$151K	India Accelerator, Ratanada Ventures & 7 others	44/100
8th	IPF 2024, Bengaluru (India), Seed	Operator of a peer to peer marketplace for children products	$375K	Titan Capital, Better Capital & 4 others	40/100
9th	Khareedo Becho 2019, Gurugram (India), Unfunded	Online marketplace connecting buyers and sellers of multi-category goods and service providers	-	-	36/100
10th	Kakatiya CLUB 2023, Hyderabad (India), Unfunded	Online listing platform offering a wide range of new and used products and services	-	-	33/100

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Founders own 17.46%, Funds (largest shareholder) own 41.81% and Other People own 40.74%. The net worth of FreeUp's founders is INR 18.8Cr as of Sep 05, 2022.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	17.46%	18.8Cr	6902465	6579850	6637219	1337902
Jimmy Yeoh	8647084	4819594	2613697	9784633	4431583	4825628
Fund	41.81%	45.1Cr	5209317	2940381	2823937	2352368
Elevation Capital	2446053	3807673	2272502	5777027	8417534	2873846
Accel	6430046	3145739	3685509	8729414	4997947	5743432
Other People	40.74%	43.9Cr	5577121	1000224	2905997	1162171
Total	100.00%	108Cr	1283044	4569966	9097041	6360879