When was Fresho founded?

Fresho was founded in 2004 and raised its 1st funding round 5 years after it was founded.

Where is Fresho located?

Fresho is headquartered in Melbourne, Australia.

Who is the current CEO of Fresho?

James Andronis of Fresho. They have also founded 1 company.

Is Fresho a funded company?

Fresho is a funded company, having raised a total of $25.3M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2009.

When was the latest funding round of Fresho?

Fresho's latest funding was a $***** Series B round on Nov 26, 2024, with participation from 1 investor.

Where does Fresho rank among its competitors?

Fresho ranks 7th amongst 216 active competitors, of which 40 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Vori, which secured $22M in May, 2026.

Who are the top competitors of Fresho?

Fresho's top competitors include Ocado Group, Afresh and Vendasta. Among them, Vori secured the most recent funding round in May, 2026.

Fresho - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of order and operations management software for fresh food wholesalers. The platform consolidates orders, picking, deliveries, invoicing, and payments into a unified system. It integrates with existing enterprise resource planning, finance, and logistics tools. The software offers tools designed for use in warehouses, back offices, and on delivery routes.

Website: www.fresho.com/
Social

Key Metrics

Founded Year

2004

Location

Melbourne, Australia

Stage

Series B

Total Funding

$25.3M in 4 rounds

Latest Funding Round

Series B, Nov 26, 2024, $*****

Investors

Salta & 8 more

Ranked

7^th among 216 active competitors

Investment & Acquisitions

Nation Wilcox Systems

Similar Companies

Afresh & 220 more

View Fresho's full profile

Fresho is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FRESHO PTY LTD CIN: 605060277 , Australia, Active	Mar 31, 2015	-	-

Fresho has raised a total funding of $25.3M over 4 rounds. Its first funding round was on 2009. Its latest funding round was a Series B round on Nov 26, 2024 for $*****. 1 investor participated in its latest round. Fresho has 7 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Fresho:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 26, 2024	7636262	Series B	3792323	6925656	8667624	2433918
May 25, 2022	2826726	Series A	3795636	7230629	4860674	Andrew Sypkes & 2 more
Sep 2016	2730221	Seed	1287135	2327817	Primorus Investments	2359134

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View details of Fresho's funding rounds and investors

The founders of Fresho are James Andronis and Gatis Vitols. James Andronis is the CEO of Fresho.

Here are the details of Fresho's key team members:

James Andronis: Co-Founder & CEO of Fresho.
Contact Info: 1 email address
Gatis Vitols: Owner of Fresho.

View details of Fresho's Founder profiles and Board Members

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Top competitors of Fresho include Ocado Group, Afresh and Vendasta. Here is the list of Top 10 competitors of Fresho, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Ocado Group 2000, Hatfield (United Kingdom), Public	Developer of technology and automation solutions for online grocery businesses	-	CR2 Capital Ventures, Europa	67/100
2nd	Afresh 2017, San Francisco (United States), Series B	Developer of an artificial intelligence platform for fresh food supply chains	$233M	Spark Capital, Threshold & 21 others	66/100
3rd	Vendasta 2008, Saskatoon (Canada), Series D	Provider of an AI-powered platform automating marketing, sales, and operations	$143M	Vanedge Capital, BDC & 11 others	66/100
4th	Swiftly 2017, Seattle (United States), Series C	Provider of retail technology platform for grocers and consumer brands	$220M	Wormhole Capital, BRV Capital Management ... & 13 others	65/100
5th	Dmall 2015, Budapest (Hungary), Public	Provider of digital solutions for retail operations and supply chain	$518M	China Structural Reform Fund, Industrial Bank ... & 7 others	64/100
6th	Dunnhumby 1989, London (United Kingdom), Acquired	Provider of customer data science to retailers and brands globally	-	-	60/100
7th	Fresho 2004, Melbourne (Australia), Series B	Provider of order and operations management software for fresh food wholesalers	$25.3M	Primorus Investments, Cogent & 7 others	59/100
8th	Vori 2015, Palo Alto (United States), Series B	Provider of grocery point of sale and store operations software	$50M	FactoryHQ, Y Combinator & 8 others	57/100
9th	LYNK logistics 2015, Chennai (India), Acquired	Software solutions for brands and grocery retailers	$23M	The Ramco Cements, B&K Securities & 15 others	53/100
10th	Pepper 2019, New York City (United States), Series C	Provider of an AI-first eCommerce platform for food distributors	$96M	Lead Edge Capital, Index Ventures & 13 others	53/100