When was FREY founded?

FREY was founded in 2015 and raised its 1st funding round 3 years after it was founded.

Where is FREY located?

FREY is headquartered in Lewes, United States.

How many employees does FREY have?

As of Dec 31, 2022, the latest employee count at FREY is 5.

Is FREY a funded company?

FREY is a funded company, having raised a total of $2.55M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2018.

When was the latest funding round of FREY?

FREY's latest funding was a $***** Seed round on Oct 20, 2021, with participation from 0 investor. Its primary sector is Home Care Products. Globally, the Home Care Products sector has seen $912K in funding in 2026 to date.

Where does FREY rank among its competitors?

FREY ranks 5th amongst 89 active competitors, of which 10 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Cleancult, which secured $1.69M in Apr, 2025.

Who are the top competitors of FREY?

FREY's top competitors include Henkel, Blueland and Cleancult. Among them, Cleancult secured the most recent funding round in April, 2025.

FREY - 2026 Company Profile, Team, Funding & Competitors

Company Details

Manufacturer of eco-friendly laundry detergents, dryer sheets, scent boosters, and fabric softeners. It formulates and distributes liquid and sheet laundry detergents. The company also provides related products, including dryer sheets, scent boosters, fabric softeners and stain removers. The products are manufactured with plant-based ingredients and are vegan and cruelty-free.

Website: frey.com
Social
Email ID: *****@livefrey.com

Key Metrics

Founded Year

2015

Location

Lewes, United States

Stage

Seed

Total Funding

$2.55M in 3 rounds

Latest Funding Round

Seed, Oct 20, 2021, $*****

Investors

Soma Capital & 15 more

Ranked

5^th among 89 active competitors

Employee Count

5 as on Dec 31, 2022

Similar Companies

Sweat X & 27 more

View FREY's full profile

FREY has raised a total funding of $2.55M over 3 rounds. Its first funding round was on 2018. FREY has 16 institutional investors.

Here is the list of recent funding rounds of FREY:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 20, 2021	1756146	Seed	3119062	2224345	9468078	5587704
Sep 28, 2018	6253374	Seed	3929792	3674313	2920225	8556694
2018	2869	Seed	9798	9982	4429	Y Combinator

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View details of FREY's funding rounds and investors

The founders of FREY are Leif Frey and Aidan Porter.

Here are the details of FREY's key team members:

Leif Frey: Co-Founder of FREY and founder of 1 other company.
Contact Info: 1 email address
Aidan Porter: Co-Founder of FREY.

View details of FREY's Founder profiles and Board Members

FREY's employee count trend

FREY has 5 employees as of Dec 22. The total employee count is the same as what it was in Dec 21. Here is FREY's employee count trend over the years:

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Top competitors of FREY include Henkel, Blueland and Cleancult. Here is the list of Top 10 competitors of FREY, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Henkel 1876, Dusseldorf (Germany), Public	Provides laundry, home & beauty care, and adhesive products	-	Triodos Investment Management, IVA Ventures ... & 3 others	66/100
2nd	Blueland 2014, New York City (United States), Series B	Provider of reusable containers and concentrated cleaning product refills	$35M	MaC Venture Capital, Global Founders Capital ... & 17 others	62/100
3rd	Cleancult 2016, Wellesley (United States), Series B	Provider of refillable household cleaning products in paper-based packaging	$36.8M	BoxGroup, Anchor Capital Partners & 36 others	57/100
4th	Tide 1946, Cincinnati (United States), Unfunded	Laundry detergent and fabric care products for a better clean	-	-	50/100
5th	FREY 2015, Lewes (United States), Seed	Manufacturer of eco-friendly laundry detergents, dryer sheets, scent boosters, and fabric softeners	$2.55M	Flucas Ventures, Excelanova Ventures & 14 others	47/100
6th	Seventh Generation 1988, Burlington (United States), Acquired	Manufacturer of plant-based home and personal care products	$60.1M	ACE & Company, Middleland Capital & 6 others	46/100
7th	Sweat X 2012, Miami Beach (United States), Series A	Manufacturer of fabric care products	$5M	Altamont Capital Partners, Eldridge Industries ... & 1 others	42/100
8th	Nonaste 2020, San Diego (United States), Unfunded	Platform offering fabric care products	-	-	40/100
9th	Full Circle Home 2010, New York City (United States), Unfunded	Internet first brand offering natural home care products	-	-	40/100
10th	spotLESS 2018, State College (United States), Seed	Internet-first brand offering home improvements products	$150K	Y Combinator, Pegasus Tech Ventures & 3 others	40/100