When was Seventh Generation founded?

Seventh Generation was founded in 1988 and raised its 1st funding round 22 years after it was founded.

Where is Seventh Generation located?

Seventh Generation is headquartered in Burlington, United States.

Who is the current CEO of Seventh Generation?

Alison Whritenour of Seventh Generation.

How many employees does Seventh Generation have?

As of Jul 31, 2026, the latest employee count at Seventh Generation is 120.

Is Seventh Generation a funded company?

Seventh Generation is a funded company, having raised a total of $60.1M across 2 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Jul 13, 2010.

When was the latest funding round of Seventh Generation?

Seventh Generation's latest funding was a $***** Series C round on Sep 17, 2014, with participation from 0 investor. Its primary sector is Beauty & Personal Care Products. In United States, the Beauty & Personal Care Products sector has seen $227M in funding in 2026 to date.

Where does Seventh Generation rank among its competitors?

Seventh Generation ranks 15th amongst 711 active competitors, of which 24 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was California Naturals, which secured $15M in May, 2026.

Who are the top competitors of Seventh Generation?

Seventh Generation's top competitors include Honest, Blueland and Arbonne International. Among them, California Naturals secured the most recent funding round in May, 2026.

Seventh Generation - 2026 Company Profile, Team, Funding & Competitors

Q: Is Seventh Generation an acquired company?

Seventh Generation got acquired by Unilever on Sep 19, 2016.

Seventh Generation is an acquired company based in Burlington (United States), founded in 1988 by Jennifer Isidore and Alan Newman. It operates as a Manufacturer of plant-based home and personal care products. Seventh Generation has raised $60.1M in funding. The company has 711 active competitors, including 24 funded and 35 that have exited. Its top competitors include companies like Honest, Blueland and Arbonne International.

Company Details

Manufacturer of plant-based home and personal care products. The company focuses on sustainable and equitable practices throughout its supply chain, from sourcing ingredients to packaging. Product lines include laundry detergents, dish soaps, cleaners, and personal care items. A commitment to minimizing environmental impact is central to the business model, with an emphasis on biobased and recycled materials. The company advocates for healthier product formulations across the industry.

Website: www.seventhgeneration.com/
Social
Phone Number: +1 **********

Key Metrics

Founded Year

1988

Location

Burlington, United States

Stage

Acquired

Total Funding

$60.1M in 2 rounds

Latest Funding Round

Series C, Sep 17, 2014, $*****

Investors

ACE & Company & 7 more

Ranked

15^th among 711 active competitors

Employee Count

120 as on Jul 31, 2026

Similar Companies

Honest & 1696 more

Exit Details

Acquired by Unilever (Sep 19, 2016)

View Seventh Generation's full profile

Seventh Generation got acquired by Unilever on Sep 19, 2016 at an acquisition amount of $*****.

Click here to take a look at Seventh Generation's acquisition in detail

Seventh Generation has raised a total funding of $60.1M over 2 rounds. Its first funding round was on Jul 13, 2010. Seventh Generation has 8 institutional investors.

Here is the list of recent funding rounds of Seventh Generation:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 17, 2014	9136164	Series C	3883126	6816994	8098516	6374036
Jul 13, 2010	5684555	Series B	6846384	9084366	6969105	8899451

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View details of Seventh Generation's funding rounds and investors

The founders of Seventh Generation are Jennifer Isidore and Alan Newman. Alison Whritenour is the CEO of Seventh Generation.

Here are the details of Seventh Generation's key team members:

Jennifer Isidore: Co-Founder of Seventh Generation.
Alan Newman: Co-Founder of Seventh Generation.
Alison Whritenour: CEO of Seventh Generation.

View details of Seventh Generation's Founder profiles and Board Members

Seventh Generation's employee count trend

Seventh Generation has 120 employees as of Jul 26. Here is Seventh Generation's employee count trend over the years:

Employee count trend for Seventh Generation

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Top competitors of Seventh Generation include Honest, Blueland and Arbonne International. Here is the list of Top 10 competitors of Seventh Generation, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Honest 2011, Santa Monica (United States), Public	Internet-first brand offering multi-category products for babies and women	$496M	IVP, Fidelity Investments & 19 others	74/100
2nd	Blueland 2014, New York City (United States), Series B	Provider of reusable containers and concentrated cleaning product refills	$35M	Global Founders Capital, MaC Venture Capital ... & 17 others	63/100
3rd	Arbonne International 1980, Irvine (United States), Acquired	Private label brand and manufacturer of natural personal care and beauty products	-	Juna Equity Partners, Eos Partners	61/100
4th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
5th	Cleancult 2016, Wellesley (United States), Series B	Provider of refillable household cleaning products in paper-based packaging	$36.8M	Anchor Capital Partners, BoxGroup & 38 others	57/100
6th	Dabur 1884, Delhi (India), Public	Manufacturer of ayurvedic medicine and natural consumer products	-	Baring Private Equity Partners	53/100
7th	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	L Catterton, Sandbridge Capital & 4 others	53/100
8th	Kylie Cosmetics 2015, Oxnard (United States), Acquired	Internet first brand offering multi-category organic beauty products	-	-	53/100
9th	Burt's Bees 1984, Durham (United States), Acquired	Manufacturer and seller of skin care and personal care products	-	One Better Ventures, AEA Investors	53/100
10th	Mielle Organics 2014, Crown Point (United States), Acquired	Natural and organic hair care products for textured hair consumers	-	Berkshire Partners	50/100
15th	Seventh Generation 1988, Burlington (United States), Acquired	Manufacturer of plant-based home and personal care products	$60.1M	ACE & Company, Middleland Capital & 6 others	46/100