FWRD - About the company
FWRD is a funded company based in Los Angeles (United States), founded in 2012 by Michael Mente and Mike Karanikolas. It operates as a Premier online destination for luxury fashion, offering curated designer collections. The company has 591 active competitors, including 10 funded and 25 that have exited. Its top competitors include companies like StockX, Lulus and Boohoo.
Company Details
Premier online destination for luxury fashion, offering curated designer collections. It transcends traditional e-commerce by providing first-class customer service and an exclusive selection of designers. The platform features iconic couture houses and emerging talents, showcasing them through striking editorial imagery. It offers a wide range of products including clothing, dresses, shoes, bags, accessories, and beauty products. The website provides features like a wish list, shopping cart, account login, and newsletter subscription. It also offers customer service support through email and phone. The company focuses on providing a seamless online shopping experience for luxury apparel and fashion.
- Website
- fwrd.com
- Email ID
- *****@fwrd.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2012
Location
Los Angeles, United States
Stage
Funding Raised
Investors
Ranked
7th among 591 active competitors
Employee Count
1,019 as on Dec 31, 2021
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FWRD's funding and investors
FWRD is a funded company. FWRD has 1 institutional investor.
View details of FWRD's funding rounds and investors
FWRD's founders and board of directors
Founder? Claim ProfileThe founders of FWRD are Michael Mente and Mike Karanikolas. Mike Karanikolas and Michael Mente are the CEOs of FWRD.
Here are the details of FWRD's key team members:
- Michael Mente: Co-Founder & Co-CEO of FWRD and founder of 1 other company. They are also an angel investor in 2 startups.Contact Info: 1 email address
- Mike Karanikolas: Co-Founder & Co-CEO of FWRD and founder of 1 other company. Contact Info: 1 email address
View details of FWRD's Founder profiles and Board Members
FWRD's employee count trend
FWRD has 1,019 employees as of Dec 21. The total employee count is 20.0% more than what it was in Dec 20. Here is FWRD's employee count trend over the years:
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FWRD's Competitors and alternates
Top competitors of FWRD include StockX, Lulus and Boohoo. Here is the list of Top 10 competitors of FWRD, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | StockX 2016, Detroit (United States), Series E | Online marketplace offering multi-category second-hand products | $495M | 75/100 | |
2nd | Lulus 1996, Chico (United States), Public | Online platform for chic and on-trend fashion | $120M | 68/100 | |
3rd | Boohoo 2006, London (United Kingdom), Public | Internet first brand offering multi-category fashion products for men and women | - | 60/100 | |
4th | Shinesty 2014, Boulder (United States), Series A | Internet first brand of casual and apparel for men and women | $10.2M | 56/100 | |
5th | Next Direct 2009, United Kingdom, Unfunded | E-commerce platform offering a wide range of fashion products for men, women, and kids | - | - | 54/100 |
6th | Venus 1982, Jacksonville (United States), Acquired | Internet first brand of fashion apparel wear for women | - | - | 54/100 |
7th | FWRD 2012, Los Angeles (United States), Funding Raised | Premier online destination for luxury fashion, offering curated designer collections | - | 52/100 | |
8th | JackThreads 2008, New York City (United States), Acquired | Online retailer of fashion products for men | $54M | 51/100 | |
9th | Life is Good 1994, Boston (United States), Funding Raised | Optimistic lifestyle brand offering apparel, accessories, and gifts with a social mission | - | 51/100 | |
10th | Dolls Kill 2010, San Francisco (United States), Series B | Online boutique offering alternative fashion, accessories, and unique brand collaborations | $63.2M | 51/100 |
Looking for more details on FWRD's competitors? Click here to see the top ones
FWRD's Investments and acquisitions
FWRD has made no investments or acquisitions yet.
Reports related to FWRD
Here is the latest report on FWRD's sector:
News related to FWRD
Media has covered FWRD for a total of 3 events in the last 1 year, 1 of them has been about company updates and 1 about people movement.
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FWRD Gains Market Share & Expands Leadership with Rosie Huntington-WhiteleyPR Newswire•Dec 08, 2025•FWRD
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Vivrelle launches Ella, an AI personal styling tool in Revolve and FWRD partnershipTechCrunch+•Sep 05, 2025•Vivrelle, FWRD, Revolve
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Forward Acquires Bar Keepers FriendThe Joplin Globe•Mar 19, 2025•FWRD, barkeepersfriend, Forward Consumer Partners, Kirkland & Ellis
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Fwrd launches resale programme to extend the life cycle of designer handbagsFashionUnited•Jul 19, 2022•FWRD
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