When was GOAT Group founded?

GOAT Group was founded in 2009 and became a unicorn in 2021, reaching the milestone in 12 years. It raised its 1st funding round 2 years after its incorporation.

Where is GOAT Group located?

GOAT Group is headquartered in Culver City, United States. It is registered at Los Angeles, California.

Who is the current CEO of GOAT Group?

Eddy Lu of GOAT Group. They have also founded 1 company and are angel investors in 2 startups.

How many employees does GOAT Group have?

As of Jun 30, 2026, the latest employee count at GOAT Group is 988.

Is GOAT Group a funded company?

GOAT Group is a funded company, having raised a total of $487M across 8 funding rounds to date. The company's 1st funding round was a $1.6M Seed round, raised on May 06, 2011.

How much is GOAT Group worth?

The latest valuation of GOAT Group is $3.7B as of Jun 24, 2021.

When was the latest funding round of GOAT Group?

GOAT Group's latest funding was a $195M Series F round on Jun 24, 2021, with participation from 1 investor.

Is GOAT Group a Fashion Tech company?

The primary sector of GOAT Group is Fashion Tech.

Where does GOAT Group rank among its competitors?

GOAT Group ranks 2nd amongst 7 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was SNKRDUNK, which secured an undisclosed amount in Dec, 2021.

Who are the top competitors of GOAT Group?

GOAT Group's top competitors include Goat, SNKRDUNK and Deadstock. Among them, SNKRDUNK secured the most recent funding round in December, 2021.

GOAT Group - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that GOAT Group operate in

GOAT Group serves in the Retail market segments.The primary business model of GOAT Group is:

Retail > Fashion Tech > ***** **** > ***** ******

Company Details

GOAT Group is an online marketplace offering footwear. The product catalog includes shoes, sneakers, and more for men, women, and kids of various brands.

Website: www.goatgroup.com
Registered Address: Los Angeles, California

Key Metrics

Founded Year

2009

Location

Culver City, United States

Stage

Series F

Total Funding

$487M in 8 rounds

Latest Funding Round

Series F, Jun 24, 2021, $195M

Post Money Valuation

$3.7B as on Jun 24, 2021

Investors

Y Combinator & 21 more

Ranked

2^nd among 7 active competitors

Employee Count

988 as on Jun 30, 2026

Investment & Acquisitions

Grailed & 1 more

Similar Companies

UNSTREET & 2 more

View GOAT Group's full profile

GOAT Group is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
GRUBWITHUS, INC. CIN: 271171406 , United States, Active	Dec 31, 1999	-	935 (As on Dec 31, 2024)	-

GOAT Group has raised a total funding of $487M over 8 rounds. Its first funding round was on May 06, 2011. Its latest funding round was a Series F round on Jun 24, 2021 for $195M. 1 investor participated in its latest round. GOAT Group has 12 institutional investors and 10 angel investors.

Here is the list of recent funding rounds of GOAT Group:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 24, 2021	$195M	Series F	$3.7B	-	Park West Asset Management	-
Jan 19, 2021	Undisclosed	Series E	$1.75B	-	Groupe Artemis	-
Sep 23, 2020	$100M	Series E	$1.75B	-	-	-

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View details of GOAT Group's funding rounds and investors

The founders of GOAT Group are Eddy Lu and Daishin Sugano. Eddy Lu is the CEO of GOAT Group.

Here are the details of GOAT Group's key team members:

Eddy Lu: Co-Founder & CEO of GOAT Group and founder of 5 other companies, including Grubwithus, Goat and Superb. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Daishin Sugano: Co-Founder & CPO of GOAT Group and founder of 5 other companies, including Grubwithus, Goat and Superb. They serve on the board of 1 company.
Contact Info: 1 email address

View details of GOAT Group's Founder profiles and Board Members

GOAT Group's employee count trend

GOAT Group has 988 employees as of Jun 26. Here is GOAT Group's employee count trend over the years:

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Top competitors of GOAT Group include Goat, SNKRDUNK and Deadstock. Here is the list of Top 10 competitors of GOAT Group, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Goat 2010, Los Angeles (United States), Series F	Online P2P marketplace to buy and sell sneakers	$500M	D1 Capital Partners, Accel & 40 others	69/100
2nd	GOAT Group 2009, Culver City (United States), Series F	Online marketplace offering footwear	$487M	New Enterprise Associates, Webb Investment Network ... & 20 others	67/100
3rd	SNKRDUNK 2016, Shibuya (Japan), Series D	Online marketplace offering second hand sneakers	$54M	KREAM, JAFCO Group & 7 others	54/100
4th	Deadstock 2021, Redlands (United States), Unfunded	Online marketplace offering pre-owned sneakers	-	-	38/100
5th	Ouro 2021, Beverly Hills (United States), Unfunded	App based platform for buying and selling used sneakers	-	-	32/100
6th	Shoe Junkyz 2015, Washington, DC (United States), Unfunded	App-based online marketplace offering sneakers	-	-	23/100
7th	Brhino 2017, Tokyo (Japan), Deadpooled	Online P2P marketplace for buying and selling sneakers	-	W inc, United	19/100
8th	Bootleg 2012, Austin (United States), Deadpooled	P2P Shoes Marketplace	$600K	-	17/100
9th	Middlemen 2021, New York City (United States), Deadpooled	Online platform to buy and sell sneakers for men and women	-	Crescent Fund	17/100
10th	OnGoSneakers 2021, Dallas (United States), Unfunded	Online retailer offering multi-category used sneakers	-	-	16/100