When was GoMoto founded?

GoMoto was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is GoMoto located?

GoMoto is headquartered in Philadelphia, United States.

Who is the current CEO of GoMoto?

Todd Marcelle of GoMoto. They have also founded 1 company.

How many employees does GoMoto have?

As of Jul 01, 2024, the latest employee count at GoMoto is 15.

Is GoMoto a funded company?

GoMoto is a funded company, having raised a total of $2.88M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 18, 2014.

When was the latest funding round of GoMoto?

GoMoto's latest funding was a $***** Conventional Debt round on Jan 29, 2019, with participation from 0 investor. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $511M in funding in 2026 to date.

Where does GoMoto rank among its competitors?

GoMoto ranks 59th amongst 559 active competitors, of which 37 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Toma, which secured $17M in Jun, 2025.

Who are the top competitors of GoMoto?

GoMoto's top competitors include Numa, myKaarma and CarNow. Among them, Toma secured the most recent funding round in June, 2025.

GoMoto - 2026 Company Profile, Team, Funding & Competitors

GoMoto is an acquired company based in Philadelphia (United States), founded in 2013 by Benjamin Catanese, Todd Marcelle and Marc Rubino. It operates as a Smart self-service kiosks for auto retailers. GoMoto has raised $2.88M in funding. The company has 559 active competitors, including 37 funded and 66 that have exited. Its top competitors include companies like Numa, myKaarma and CarNow.

Company Details

GoMoto provides digital sales & customer engagement solutions for automotive dealerships. Offers smart self-service kiosks enabling customers to view dealership inventory, access information, and purchase product & services. Its kiosks feature bi-directional communication with DMS, upsells & recommendation services, document transaction, and an analytical dashboard that helps dealers to track & analyze performance.

Key Metrics

Founded Year

2013

Location

Philadelphia, United States

Stage

Acquired

Total Funding

$2.88M in 3 rounds

Latest Funding Round

Conventional Debt, Jan 29, 2019, $*****

Ranked

59^th among 559 active competitors

Employee Count

15 as on Jul 01, 2024

Similar Companies

Numa & 350 more

Exit Details

Acquired by Reynolds and Reynolds (Feb 14, 2020)

View GoMoto's full profile

GoMoto got acquired by Reynolds and Reynolds on Feb 14, 2020.

Click here to take a look at GoMoto's acquisition in detail

GoMoto has raised a total funding of $2.88M over 3 rounds. Its first funding round was on Aug 18, 2014.

Here is the list of recent funding rounds of GoMoto:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 29, 2019	9361317	Conventional Debt	8172144	6299476	5319875	1878408
Jan 29, 2019	9932785	Series A	9941154	3241042	4456398	6965058
Aug 18, 2014	3947534	Seed	7740196	2691193	8775546	7397267

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View details of GoMoto's funding rounds and investors

The founders of GoMoto are Benjamin Catanese, Todd Marcelle and Marc Rubino. Todd Marcelle is the CEO of GoMoto.

Here are the details of GoMoto's key team members:

Benjamin Catanese: Co-Founder of GoMoto.
Contact Info: 1 email address
Todd Marcelle: Co-Founder & CEO of GoMoto and founder of 1 other company.
Contact Info: 1 email address
Marc Rubino: Co-Founder of GoMoto.
Contact Info: 1 email address

View details of GoMoto's Founder profiles and Board Members

GoMoto's employee count trend

GoMoto has 15 employees as of Jul 24. Here is GoMoto's employee count trend over the years:

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Top competitors of GoMoto include Numa, myKaarma and CarNow. Here is the list of Top 10 competitors of GoMoto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Numa 1995, Oakland (United States), Series B	Developer of an AI communication platform for automotive dealerships	$48M	Threshold, Touring Capital & 4 others	63/100
2nd	myKaarma 2012, Long Beach (United States), Series B	SaaS driven Customer Interaction Management solution provider	$15M	Kayne Anderson Capital Advisors, H.I.G. Capital ... & 2 others	62/100
3rd	CarNow 2014, Atlanta (United States), Series A	SaaS-driven digital communication solution for dealers to engage with customers	$30M	Runway Growth Capital, Sigma Prime Ventures ... & 3 others	62/100
4th	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	59/100
5th	Xtime 2004, San Francisco (United States), Acquired	Automotive service experience platform driving efficiency, profitability, and customer retention	$26.5M	Saints Capital, Lumia Capital & 6 others	59/100
6th	Impel 2011, Syracuse (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$126M	Wavecrest Growth Partners, Silversmith & 5 others	59/100
7th	Toma 2024, San Francisco (United States), Series A	Developer of AI operating system for automotive dealership conversations	$17.5M	Andreessen Horowitz, Y Combinator & 2 others	59/100
8th	Fullpath 2012, Miami (United States), Acquired	Provider of online marketplace for automotive dealership services	$40M	Riverwood Capital, Aleph & 4 others	58/100
9th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
10th	Phyron 2018, Stockholm (Sweden), Series B	Platform offering AI powered ad campaign management software for auto dealers	$10.8M	Round2 Capital Partners, Confidus Venture Capital ... & 3 others	54/100
59th	GoMoto 2013, Philadelphia (United States), Acquired	Smart self-service kiosks for auto retailers	$2.88M	-	37/100