When was GoodTrust founded?

GoodTrust was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is GoodTrust located?

GoodTrust is headquartered in Palo Alto, United States.

Who is the current CEO of GoodTrust?

Rikard Steiber of GoodTrust. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does GoodTrust have?

As of Aug 31, 2026, the latest employee count at GoodTrust is 12.

Is GoodTrust a funded company?

GoodTrust is a funded company, having raised a total of $8.15M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 26, 2021.

When was the latest funding round of GoodTrust?

GoodTrust's latest funding was a $***** Seed round on Apr 21, 2022, with participation from 0 investor. Its primary sector is Legal Tech. In United States, the Legal Tech sector has seen $1.35B in funding in 2026 to date.

Where does GoodTrust rank among its competitors?

GoodTrust ranks 6th amongst 252 active competitors, of which 25 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Solace Care, which secured $2.45M in Aug, 2026.

Who are the top competitors of GoodTrust?

GoodTrust's top competitors include FreeWill, Farewill and Willful. Among them, Solace Care secured the most recent funding round in August, 2026.

GoodTrust - 2026 Company Profile, Team, Funding & Competitors

GoodTrust is a seed company based in Palo Alto (United States), founded in 2020 by Rikard Steiber. It operates as a Cloud based platform offering will management solution. GoodTrust has raised $8.15M in funding from investors like Azure Capital Partners, Synetro Group and Bling Capital. The company has 252 active competitors, including 25 funded and 7 that have exited. Its top competitors include companies like FreeWill, Farewill and Willful.

Company Details

Cloud based platform offering digital storage vault. Provides solutions such as website creation, social media integrations, key document storage management, will creation management, funeral certificates creation, medical directories management, etc.

Website: mygoodtrust.com
Social
Email ID: *****@mygoodtrust.com

Key Metrics

Founded Year

2020

Location

Palo Alto, United States

Stage

Seed

Total Funding

$8.15M in 3 rounds

Latest Funding Round

Seed, Apr 21, 2022, $*****

Investors

Azure Capital Partners & 17 more

Ranked

6^th among 252 active competitors

Employee Count

12 as on Aug 31, 2026

Similar Companies

FreeWill & 324 more

View GoodTrust's full profile

GoodTrust is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
GoodTrust, Inc CIN: 85-0868146 , United States, Active	Dec 31, 2019	-	-	-

GoodTrust has raised a total funding of $8.15M over 3 rounds. Its first funding round was on Jan 26, 2021. GoodTrust has 10 institutional investors and 8 angel investors.

Here is the list of recent funding rounds of GoodTrust:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 21, 2022	7054421	Seed	5848040	2253133	7539943	6383924
Dec 20, 2021	4958516	Seed	1729058	7636562	6778893	Jori Pearsall & 4 more
Jan 26, 2021	9073539	Seed	3756979	5246118	Bling Capital & 2 more	Nikesh Arora & 7 more

Access funding benchmarks and valuations. Sign up today!

View details of GoodTrust's funding rounds and investors

The founders of GoodTrust is Rikard Steiber. Rikard Steiber is the CEO of GoodTrust.

Here are the details of GoodTrust's key team members:

Rikard Steiber: Co-Founder & CEO of GoodTrust. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of GoodTrust's Founder profiles and Board Members

GoodTrust's employee count trend

GoodTrust has 12 employees as of Aug 26. Here is GoodTrust's employee count trend over the years:

Uncover GoodTrust's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of GoodTrust include FreeWill, Farewill and Willful. Here is the list of Top 10 competitors of GoodTrust, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FreeWill 1998, New York City (United States), Series B	Legal will management solutions for non profits organizations	$30M	Iconiq Capital, Bain Capital Double Impact ... & 9 others	57/100
2nd	Farewill 2015, London (United Kingdom), Acquired	Provider of online legal forms for wills and probate services	$36.8M	Highland Europe, Augmentum Fintech & 34 others	52/100
3rd	Willful 2017, Toronto (Canada), Seed	Cloud based platform offering will making solutions	$1.71M	Tactico, Conconi Growth Partners & 7 others	51/100
4th	Safewill 2011, Sydney (Australia), Series B	Provider of online will preparation, power of attorney, and estate planning	$17.7M	Reinventure Group, King River & 9 others	48/100
5th	Goodwill 2019, Singapore (Singapore), Acquired	Platform offering will planning solution	$250K	Entrepreneurs First	46/100
6th	GoodTrust 2020, Palo Alto (United States), Seed	Cloud based platform offering will management solution	$8.15M	Bling Capital, Concrete Rose & 16 others	44/100
7th	Octopus Legacy 2016, London (United Kingdom), Unfunded	Octopus Legacy - Helping people plan for and through death	-	-	39/100
8th	Legal Karma 2020, Austin (United States), Series A	Will planning solutions for businesses	$6.83M	Everywhere, TheVentureCity & 3 others	38/100
9th	Solace Care 2025, Stockholm (Sweden), Seed	Platform providing digital legacy planning and guided loss support services	$2.5M	Spintop Ventures, Audos & 6 others	35/100
10th	Willed 2020, Moorabbin (Australia), Series A	Online platform to create wills	$6M	Bell Potter, Thorney & 3 others	35/100