When was Safewill founded?

Safewill was founded in 2011 and raised its 1st funding round 10 years after it was founded.

Where is Safewill located?

Safewill is headquartered in Sydney, Australia.

How many employees does Safewill have?

As of Aug 31, 2026, the latest employee count at Safewill is 52.

Is Safewill a funded company?

Safewill is a funded company, having raised a total of $17.7M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 22, 2021.

When was the latest funding round of Safewill?

Safewill's latest funding was a $***** Series B round on Nov 25, 2024, with participation from 9 investors. Its primary sector is Legal Tech. Globally, the Legal Tech sector has seen $2.58B in funding in 2026 to date.

Where does Safewill rank among its competitors?

Safewill ranks 4th amongst 251 active competitors, of which 25 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Solace Care, which secured $2.45M in Aug, 2026.

Who are the top competitors of Safewill?

Safewill's top competitors include FreeWill, Farewill and Willful. Among them, Solace Care secured the most recent funding round in August, 2026.

Safewill - 2026 Company Profile, Team, Funding & Competitors

Safewill is a series B company based in Sydney (Australia), founded in 2011 by Adam Lubofsky. It operates as a Provider of online will preparation, power of attorney, and estate planning. Safewill has raised $17.7M in funding from investors like Reinventure Group, Carthona Capital and King River. The company has 251 active competitors, including 25 funded and 7 that have exited. Its top competitors include companies like FreeWill, Farewill and Willful.

Company Details

Provider of online will preparation, power of attorney, and estate planning. The platform facilitates creating wills and assigning power of attorney. It offers resources for end-of-life planning and secure storage of important details. Legal advice is available for all online wills.

Website: safewill.com
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Key Metrics

Founded Year

2011

Location

Sydney, Australia

Stage

Series B

Total Funding

$17.7M in 3 rounds

Latest Funding Round

Series B, Nov 25, 2024, $*****

Investors

Reinventure Group & 10 more

Ranked

4^th among 251 active competitors

Employee Count

52 as on Aug 31, 2026

Similar Companies

FreeWill & 323 more

View Safewill's full profile

Safewill is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SAFE WILL PTY LTD CIN: 631790273 , Australia, Active	Feb 19, 2019	-	-
SAFEWILL LEGAL PTY LTD CIN: 648090297 , Australia, Active	Feb 18, 2021	-	-

Safewill has raised a total funding of $17.7M over 3 rounds. Its first funding round was on Oct 22, 2021. Its latest funding round was a Series B round on Nov 25, 2024 for $*****. 9 investors participated in its latest round. Safewill has 6 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Safewill:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 25, 2024	2603825	Series B	4466442	4556716	1014184	3324368
May 04, 2023	2152695	Series A	9176865	9610619	7647964	Reinventure Group & 1 more
Oct 22, 2021	6885698	Series A	7727417	2565658	6699732	Westpac

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View details of Safewill's funding rounds and investors

The founders of Safewill is Adam Lubofsky. Adam Lubofsky is the CEO of Safewill.

Here are the details of Safewill's key team members:

Adam Lubofsky: Co-Founder & CEO of Safewill.
Contact Info: 1 email address

View details of Safewill's Founder profiles and Board Members

Safewill's employee count trend

Safewill has 52 employees as of Aug 26. Here is Safewill's employee count trend over the years:

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Top competitors of Safewill include FreeWill, Farewill and Willful. Here is the list of Top 10 competitors of Safewill, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FreeWill 1998, New York City (United States), Series B	Legal will management solutions for non profits organizations	$30M	Iconiq Capital, Bain Capital Double Impact ... & 9 others	57/100
2nd	Farewill 2015, London (United Kingdom), Acquired	Provider of online legal forms for wills and probate services	$36.8M	Highland Europe, Augmentum Fintech & 34 others	52/100
3rd	Willful 2017, Toronto (Canada), Seed	Cloud based platform offering will making solutions	$1.71M	Tactico, Conconi Growth Partners & 7 others	51/100
4th	Safewill 2011, Sydney (Australia), Series B	Provider of online will preparation, power of attorney, and estate planning	$17.7M	Reinventure Group, Salus VC & 9 others	48/100
5th	Goodwill 2019, Singapore (Singapore), Acquired	Platform offering will planning solution	$250K	Entrepreneurs First	46/100
6th	GoodTrust 2020, Palo Alto (United States), Seed	Cloud based platform offering will management solution	$8.15M	Bling Capital, Azure Capital Partners & 16 others	44/100
7th	WealthCounsel 1997, Salt Lake City (United States), Unfunded	Provider of cloud-based legal document software and CLE training for attorneys	-	-	29/100
8th	Octopus Legacy 2016, London (United Kingdom), Unfunded	Octopus Legacy - Helping people plan for and through death	-	-	39/100
9th	Legal Karma 2020, Austin (United States), Series A	Will planning solutions for businesses	$6.83M	Everywhere, TheVentureCity & 3 others	38/100
10th	Solace Care 2025, Stockholm (Sweden), Seed	Platform providing digital legacy planning and guided loss support services	$2.5M	Spintop Ventures, Audos & 6 others	35/100