Where is Goodwill located?

Goodwill is headquartered in Singapore, Singapore.

Who is the current CEO of Goodwill?

Priya Surya of Goodwill. They have also founded 1 company.

Which legal entities is Goodwill associated with?

Goodwill is associated with Plover Tech Pte. Ltd..

How many employees does Goodwill have?

As of Jul 31, 2026, the latest employee count at Goodwill is 8.

Where does Goodwill rank among its competitors?

Goodwill ranks 34th amongst 235 active competitors, of which 25 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Legal Karma, which secured $1.81M in Jun, 2025.

Who are the top competitors of Goodwill?

Goodwill's top competitors include FreeWill, Farewill and Willful. Among them, Legal Karma secured the most recent funding round in June, 2025.

Goodwill - 2026 Company Profile, Team, Funding & Competitors

Goodwill is an acquired company based in Singapore (Singapore), founded in 2019 by Priya Surya. It operates as a Platform offering will planning solution. The company has 235 active competitors, including 25 funded and 6 that have exited. Its top competitors include companies like FreeWill, Farewill and Willful.

Company Details

Platform offering will planning solution. It allows users to write their will and stores the documents online that can be accessed and updated as per user needs. It enables the user to decide on the executor of the will and offers a solution to decide on the right executor. The users can review and sign the documents online.

Website: makegoodwill.com
Social
Email ID: *****@makegoodwill.com

Key Metrics

Founded Year

2019

Location

Singapore, Singapore

Stage

Acquired

Investors

Entrepreneur First

Ranked

34^th among 235 active competitors

Employee Count

8 as on Jul 31, 2026

Similar Companies

FreeWill & 307 more

Exit Details

Acquired by StashAway (Aug 26, 2026)

View Goodwill's full profile

Goodwill is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Plover Tech Pte. Ltd. CIN: 201915951C , Singapore, Active	May 16, 2019	-	-

Goodwill got acquired by StashAway on Aug 26, 2026.

Click here to take a look at Goodwill's acquisition in detail

Goodwill is a funded company. Goodwill has 1 institutional investor.

View details of Goodwill's funding rounds and investors

The founders of Goodwill is Priya Surya. Priya Surya is the CEO of Goodwill.

Here are the details of Goodwill's key team members:

Priya Surya: Co-Founder & CEO of Goodwill. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number

Goodwill's Board of Directors

Goodwill's board has 1 active member. Priya Surya is part of team.

Here is the list of Goodwill's board of directors:

Name	Type	Representing	Status	Duration
Priya Surya	Team	-	Current	7y 2m
qkevxmn	Team	-	Past	8y 7m

View details of Goodwill's Founder profiles and Board Members

Goodwill's employee count trend

Goodwill has 8 employees as of Jul 26. Here is Goodwill's employee count trend over the years:

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Top competitors of Goodwill include FreeWill, Farewill and Willful. Here is the list of Top 10 competitors of Goodwill, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FreeWill 1998, New York City (United States), Series B	Legal will management solutions for non profits organizations	$30M	Bain Capital Double Impact, Iconiq Capital ... & 9 others	57/100
2nd	Farewill 2015, London (United Kingdom), Acquired	Provider of online legal forms for wills and probate services	$36.8M	Highland Europe, Augmentum Fintech & 35 others	52/100
3rd	Willful 2017, Toronto (Canada), Seed	Cloud based platform offering will making solutions	$1.71M	Tactico, Conconi Growth Partners & 7 others	51/100
4th	Safewill 2011, Sydney (Australia), Series B	Provider of online will preparation, power of attorney, and estate planning	$17.7M	Reinventure Group, Carthona Capital & 9 others	48/100
5th	GoodTrust 2020, Palo Alto (United States), Seed	Cloud based platform offering will management solution	$8.15M	Bling Capital, Azure Capital Partners & 16 others	44/100
6th	WealthCounsel 1997, Salt Lake City (United States), Unfunded	Provider of cloud-based legal document software and CLE training for attorneys	-	-	42/100
7th	Octopus Legacy 2016, London (United Kingdom), Unfunded	Octopus Legacy - Helping people plan for and through death	-	-	39/100
8th	Legal Karma 2020, Austin (United States), Series A	Will planning solutions for businesses	$6.83M	TheVentureCity, Everywhere & 3 others	38/100
9th	Myend 2001, Amsterdam (Netherlands), Unfunded	Online platform to create an electronic will	-	-	37/100
10th	Willed 2020, Moorabbin (Australia), Series A	Online platform to create wills	$6M	Bell Potter, Thorney & 3 others	35/100
34th	Goodwill 2019, Singapore (Singapore), Acquired	Platform offering will planning solution	-	Entrepreneur First	28/100