Where is Goodwill located?

Goodwill is headquartered in Singapore, Singapore. It is registered at BENCOOLEN STREET, Singapore, 189650.

Who is the current CEO of Goodwill?

Priya Surya of Goodwill. They have also founded 1 company.

Which legal entities is Goodwill associated with?

Goodwill is associated with PLOVER TECH PTE. LTD..

How many employees does Goodwill have?

As of Aug 31, 2026, the latest employee count at Goodwill is 8.

Is Goodwill a funded company?

Goodwill is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round.

When was the latest funding round of Goodwill?

Goodwill's latest funding was a $***** Seed round, with participation from 1 investor.

Where does Goodwill rank among its competitors?

Goodwill ranks 5th amongst 257 active competitors, of which 25 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Legal Karma, which secured $1.81M in Jun, 2025.

Who are the top competitors of Goodwill?

Goodwill's top competitors include FreeWill, Farewill and Willful. Among them, Legal Karma secured the most recent funding round in June, 2025.

Goodwill - 2026 Company Profile, Team, Funding & Competitors

Goodwill is an acquired company based in Singapore (Singapore), founded in 2019 by Priya Surya. It operates as a Platform offering will planning solution. Goodwill has raised $250K in funding. The company has 257 active competitors, including 25 funded and 7 that have exited. Its top competitors include companies like FreeWill, Farewill and Willful.

Company Details

Platform offering will planning solution. It allows users to write their will and stores the documents online that can be accessed and updated as per user needs. It enables the user to decide on the executor of the will and offers a solution to decide on the right executor. The users can review and sign the documents online.

Website: makegoodwill.com
Social
Email ID: *****@makegoodwill.com
Registered Address: BENCOOLEN STREET, Singapore, 189650

Key Metrics

Founded Year

2019

Location

Singapore, Singapore

Stage

Acquired

Total Funding

$250K in 1 round

Latest Funding Round

Seed, $*****

Investors

Entrepreneurs First

Ranked

5^th among 257 active competitors

Employee Count

8 as on Aug 31, 2026

Similar Companies

FreeWill & 329 more

Exit Details

Acquired by StashAway (Aug 26, 2026)

View Goodwill's full profile

Goodwill is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PLOVER TECH PTE. LTD. UEN: 201915951C , Singapore, Active	May 17, 2019	-	-

Goodwill got acquired by StashAway on Aug 26, 2026.

Click here to take a look at Goodwill's acquisition in detail

Goodwill has raised a total funding of $250K over 1 round. Its latest funding round was a Seed round. 1 investor participated in its latest round. Goodwill has 1 institutional investor.

View details of Goodwill's funding rounds and investors

The founders of Goodwill is Priya Surya. Priya Surya, Bill Warriner and Cindy Haley are the CEOs of Goodwill.

Here are the details of Goodwill's key team members:

Priya Surya: Co-Founder & CEO of Goodwill. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number

Goodwill's Board of Directors

Goodwill's board has 1 active member. Priya Surya is part of team.

Here is the list of Goodwill's board of directors:

Name	Type	Representing	Status	Duration
Priya Surya	Team	-	Current	7y 4m
izeegnr	Team	-	Past	6y 8m

View details of Goodwill's Founder profiles and Board Members

Goodwill's employee count trend

Goodwill has 8 employees as of Aug 26. Here is Goodwill's employee count trend over the years:

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Top competitors of Goodwill include FreeWill, Farewill and Willful. Here is the list of Top 10 competitors of Goodwill, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FreeWill 1998, New York City (United States), Series B	Legal will management solutions for non profits organizations	$30M	Iconiq Capital, Bain Capital Double Impact ... & 9 others	57/100
2nd	Farewill 2015, London (United Kingdom), Acquired	Provider of online legal forms for wills and probate services	$36.8M	Highland Europe, Augmentum Fintech & 34 others	56/100
3rd	Willful 2017, Toronto (Canada), Seed	Cloud based platform offering will making solutions	$1.71M	Tactico, Conconi Growth Partners & 7 others	51/100
4th	Safewill 2011, Sydney (Australia), Series B	Provider of online will preparation, power of attorney, and estate planning	$17.7M	Reinventure Group, King River & 9 others	48/100
5th	Goodwill 2019, Singapore (Singapore), Acquired	Platform offering will planning solution	$250K	Entrepreneurs First	48/100
6th	GoodTrust 2020, Palo Alto (United States), Seed	Cloud based platform offering will management solution	$8.15M	Bling Capital, Azure Capital Partners & 16 others	45/100
7th	Octopus Legacy 2016, London (United Kingdom), Unfunded	Octopus Legacy - Helping people plan for and through death	-	-	39/100
8th	LEAP Estates 2023, Nottingham (United Kingdom), Funding Raised	AI powered estate planning software	-	-	39/100
9th	Cadence 2020, Saskatoon (Canada), Seed	Estate and will planning platform	$1.4M	Conexus Venture Capital, The51 & 1 others	38/100
10th	Legal Karma 2020, Austin (United States), Series A	Will planning solutions for businesses	$6.83M	Everywhere, TheVentureCity & 3 others	38/100