When was Greenbox founded?

Greenbox was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is Greenbox located?

Greenbox is headquartered in Shanghai, China.

How many employees does Greenbox have?

As of Apr 30, 2026, the latest employee count at Greenbox is 12.

Is Greenbox a funded company?

Greenbox is a funded company, having raised a total of $12.9M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 2010.

When was the latest funding round of Greenbox?

Greenbox's latest funding was a $***** Series B round on Dec 01, 2010, with participation from 1 investor.

Where does Greenbox rank among its competitors?

Greenbox ranks 4th amongst 8 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Momcozy, which secured an undisclosed amount in Dec, 2023.

Who are the top competitors of Greenbox?

Greenbox's top competitors include Momcozy, Babycare and Grownsy. Among them, Momcozy secured the most recent funding round in December, 2023.

Greenbox - 2026 Company Profile, Funding & Competitors

Company Details

Launched in 2003, Greenbox is now the No. 1 children's apparel retailer on Chinese e-commerce giant Taobao. The focus is on curated apparel design and branding. In 2010, Greenbox netted $8 million in revenue; in 2011, that number more than quadrupled.

Key Metrics

Founded Year

2010

Location

Shanghai, China

Stage

Deadpooled

Total Funding

$12.9M in 2 rounds

Latest Funding Round

Series B, Dec 01, 2010, $*****

Investors

DCM Ventures & 1 more

Ranked

4^th among 8 active competitors

Employee Count

12 as on Apr 30, 2026

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View Greenbox's full profile

Greenbox has raised a total funding of $12.9M over 2 rounds. Its first funding round was on Sep 2010. Its latest funding round was a Series B round on Dec 01, 2010 for $*****. 1 investor participated in its latest round. Greenbox has 2 institutional investors.

Here is the list of recent funding rounds of Greenbox:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 01, 2010	7883478	Series B	6682662	2994791	9431752	3693118
Sep 2010	2853149	Series A	4092453	2837858	4997104	Trustbridge Partners

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View details of Greenbox's funding rounds and investors

Greenbox's employee count trend

Greenbox has 12 employees as of Apr 26. Here is Greenbox's employee count trend over the years:

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Top competitors of Greenbox include Momcozy, Babycare and Grownsy. Here is the list of Top 10 competitors of Greenbox, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Momcozy 2017, Kowloon (China), Late Stage	Internet first brand offering multi-category products for moms and kids	-	-	47/100
2nd	Babycare 2014, Hangzhou (China), Series B	Internet first brand offering baby mom & baby care products	$155M	CDH, Sequoia Capital China & 2 others	42/100
3rd	Grownsy 1902, Shanghai (China), Unfunded	Online platform offering baby care products and parenting essentials	-	-	35/100
4th	Greenbox 2010, Shanghai (China), Deadpooled	Online baby clothing private label	$12.9M	DCM Ventures, Trustbridge Partners	28/100
5th	Bravokids 2003, Chaoyang (China), Series A	Internet first brand offering baby care products	$10.8M	Matrix Partners China, Challenjers Venture Capital	26/100
6th	Beijing Jinyu Ruixin Trade Co 2002, Tongzhou (China), Unfunded	Internet first brand offering multi-category baby and adult care products	-	-	24/100
7th	Butong 2018, Shanghai (China), Public	Manufacturer of durable nursery products across four key childcare categories	-	-	23/100
8th	Pretty Feather 2016, Beijing (China), Deadpooled	Internet first brand offering products for babies and moms	$1.47M	SF Express, Plum Ventures	23/100
9th	Hezi 2006, Guangzhou (China), Deadpooled	Private label brand for Baby and Kids accessories	$1.56M	-	19/100
10th	OCChome 2011, Hangzhou (China), Deadpooled	Online e-commerce private label for babies and children	$450K	Danen Ventures	18/100