When was INCLUD founded?

INCLUD was founded in 2023 and raised its 1st funding round within a year of its incorporation.

Where is INCLUD located?

INCLUD is headquartered in Gurugram, India. It is registered at UNIT NO. 500, 5TH FLOOR, ITL TWIN TOWER, PLOT NO-B-9, NSP PITAMPURA, New Delhi, DELHI, Delhi, India, 110034.

Who is the current CEO of INCLUD?

Ashwin Rastogi of INCLUD. They have also founded 1 company and are angel investors in 4 startups, including .

Which legal entities is INCLUD associated with?

INCLUD is associated with Aspiring Brands Private Limited.

How many employees does INCLUD have?

As of Aug 31, 2026, the latest employee count at INCLUD is 60.

Is INCLUD a funded company?

INCLUD is a funded company, having raised a total of $4.38M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 08, 2023.

How much is INCLUD worth?

The latest valuation of INCLUD is ₹***** as of Jun 17, 2026.

When was the latest funding round of INCLUD?

INCLUD's latest funding was a $***** Seed round on Jun 17, 2026, with participation from 1 investor.

What is the annual revenue of INCLUD?

Annual revenue of INCLUD is between ₹10 Cr and ₹50 Cr as on Mar 31, 2026

Where does INCLUD rank among its competitors?

INCLUD ranks 6th amongst 230 active competitors, of which 20 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Kidbea, which secured $148K in Aug, 2026.

Who are the top competitors of INCLUD?

INCLUD's top competitors include Hopscotch, R for Rabbit and Mylo. Among them, Kidbea secured the most recent funding round in August, 2026.

INCLUD - 2026 Company Profile, Team, Funding, Competitors & Financials

INCLUD is a seed company based in Gurugram (India), founded in 2023 by Ashwin Rastogi and Ruhani Aggarwal. It operates as an Internet first multi-category platform offering apparel, toys, school supplies & nursery. INCLUD has raised $4.38M in funding from investors like Incubate Fund India, Stride Ventures and 3one4 Capital, with a current valuation of ₹*****. The company has 230 active competitors, including 20 funded and 5 that have exited. Its top competitors include companies like Hopscotch, R for Rabbit and Mylo.

Company Details

Internet first multi-category platform offering apparel, toys, school supplies & nursery.

Website: includ.com
Social
Email ID: *****@aspbrands.com
Phone Number: +91 **********
Part Of
Registered Address: UNIT NO. 500, 5TH FLOOR, ITL TWIN TOWER, PLOT NO-B-9, NSP PITAMPURA, New Delhi, DELHI, Delhi, India, 110034

Key Metrics

Founded Year

2023

Location

Gurugram, India

Stage

Seed

Total Funding

$4.38M in 4 rounds

Latest Funding Round

Seed, Jun 17, 2026, $*****

Post Money Valuation

₹***** as on Jun 17, 2026

Investors

Incubate Fund India & 15 more

Ranked

6^th among 230 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2026

Employee Count

60 as on Aug 31, 2026

Similar Companies

R for Rabbit & 385 more

View INCLUD's full profile

INCLUD is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Aspiring Brands Private Limited CIN: U47711DL2021PTC388210 , India, Active	Oct 13, 2021	₹10 - ₹50 Cr (As on Mar 31, 2026)	60 (As on Aug 31, 2026)

INCLUD has raised a total funding of $4.38M over 4 rounds. Its first funding round was on Aug 08, 2023. Its latest funding round was a Seed round on Jun 17, 2026 for $*****. 1 investor participated in its latest round. INCLUD has 10 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of INCLUD:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 17, 2026	8888719	Seed	7146294	9345077	8509316	5372879
Jun 30, 2025	2364662	Seed	2070947	8002770	4723029	Superb Capital & 1 more
Apr 05, 2024	6403401	Seed	5932405	7299369	Incubate Fund India & 1 more	IIM Indore Alumni Angel Fund & 4 more

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View details of INCLUD's funding rounds and investors

The founders of INCLUD are Ashwin Rastogi and Ruhani Aggarwal. Ashwin Rastogi is the CEO of INCLUD.

Here are the details of INCLUD's key team members:

Ashwin Rastogi: Co-Founder & CEO of INCLUD. They are also an angel investor in 4 startups and serve on the boards of 2 companies.
Contact Info: 2 email addresses and 1 phone number
Ruhani Aggarwal: Co-Founder & CBO of INCLUD.
Contact Info: 1 email address

INCLUD's Board of Directors

INCLUD's board has 2 active members. Ashwin Rastogi and Suraj Nathani are part of team.

Here is the list of INCLUD's board of directors:

Name	Type	Representing	Status	Duration
Ashwin Rastogi	Team	-	Current	5y 0m
Suraj Nathani	Team	-	Current	4y 0m

View details of INCLUD's Founder profiles and Board Members

INCLUD's employee count trend

INCLUD has 60 employees as of Aug 26. The total employee count is 76.0% more than what it was in Aug 25. Here is INCLUD's employee count trend over the years:

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Top competitors of INCLUD include Hopscotch, R for Rabbit and Mylo. Here is the list of Top 10 competitors of INCLUD, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hopscotch 2012, Thane (India), Series D	Internet first brand offering kids and baby products	$71M	LionRock Capital, RPG Ventures & 18 others	63/100
2nd	R for Rabbit 2014, Ahmedabad (India), Series B	Internet first brand offering multi-category baby care products	$19.4M	Xponentia Capital, Filter Capital & 5 others	63/100
3rd	Mylo 2018, Gurugram (India), Series B	Retailer of baby, mom, and pregnancy essential products online	$28.4M	W Health Ventures, Endiya Partners & 36 others	63/100
4th	Kidbea 2021, Noida (India), Series A	Chains providing sustainable bamboo and organic cotton apparel for children	$4.63M	Agility Ventures, Venture Catalysts & 48 others	60/100
5th	Plan B 2018, Thane (India), Seed	Retailer of innerwear and casual clothing for children and preteens	$907K	1Crowd, Parekh Construction & 19 others	56/100
6th	INCLUD 2023, Gurugram (India), Seed	Internet first multi-category platform offering apparel, toys, school supplies & nursery	$4.38M	3one4 Capital, Stride Ventures & 14 others	56/100
7th	Babyhug 2014, India, Unfunded	Internet first brand offering multi-category products for kids	-	-	52/100
8th	Blupin Technologies 2017, Gurugram (India), Seed	Platform offering mom and baby products and services	$5.23M	ITC	49/100
9th	Baby Forest 2022, Delhi (India), Unfunded	Retailer of ayurvedic products formulated for newborn baby care needs	-	-	49/100
10th	Ed-a-Mamma 2020, Mumbai (India), Acquired	Internet first brand offering eco-friendly apparel for kids and mom	$4.9M	Matrix & 5 others	47/100

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Founders (largest shareholder) own 53.10%, Funds own 36.86%, Enterprises own 1.34% and Angels own 0.91%. The net worth of INCLUD's founders is INR 62Cr as of Jun 17, 2026. The cap table displayed below is for Aspiring Brands Private Limited which is the legal entity associated with INCLUD.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	53.10%	62Cr	5796028	5234155	6771453	6478604
Ashwin Rastogi	8013292	8256197	6444976	6429175	5754123	7306103
Fund	36.86%	43.7Cr	6860908	5752533	9987301	9309979
3one4 Capital	1671299	2850773	2965369	9851788	8828952	3448352
Incubate Fund India	3209142	9590516	8779944	3927678	2843639	8528305
EscapeVelocity	89230	35360	92713	81304	96872	81813
Superb Capital	0	0	0	0	0	0
Stride Ventures	0	0	0	0	0	0
Enterprise	1.34%	1.56Cr	7	7	3	3
Angel	0.91%	1.06Cr	0	0	0	0
ESOP Pool	7.80%	9.11Cr	1498479	6295509	6927639	2232453
Total	100.00%	117Cr	2327824	9322183	4331126	4179463