INCLUD - About the company
INCLUD is a seed company based in Gurugram (India), founded in 2021 by Ashwin Rastogi. It operates as an Internet first brand offering apparel for babies and kids. INCLUD has raised $4.86M in funding from investors like Incubate Fund India, 3one4 Capital and EscapeVelocity, with a current valuation of ₹*****. The company has 229 active competitors, including 17 funded and 5 that have exited. Its top competitors include companies like Mylo, Hopscotch and R for Rabbit.
Company Details
Internet first brand offering apparel for babies and kids. The product catalog includes beachwear, innerwear leggings, skirts, sweatshirts, cardigans, t-shirts, shirts, jeans, hoodies, and more.
- Website
- includ.com
- Social
- Email ID
- *****@includ.com
- Phone Number
- +91 **********
- Registered Address
- UNIT NO. 500, 5TH FLOOR, ITL TWIN TOWER, PLOT NO-B-9, NSP PITAMPURA, New Delhi, DELHI, Delhi, India, 110034
Legal entities associated with INCLUD
INCLUD is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Aspiring Brands Private Limited CIN: U47711DL2021PTC388210 , India, Active | Oct 13, 2021 | $3.46M (As on Mar 31, 2025) | 34 (As on Aug 01, 2025) |
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INCLUD's funding and investors
INCLUD has raised a total funding of $4.86M over 3 rounds. Its first funding round was on Aug 08, 2023. Its latest funding round was a Seed round on Jun 30, 2025 for $*****. 4 investors participated in its latest round. INCLUD has 10 institutional investors and 6 angel investors.
Here is the list of recent funding rounds of INCLUD:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 30, 2025 | 5240578 | Seed | 8911497 | 7736076 | 7624557 | 2266834 |
Apr 05, 2024 | 6169494 | Seed | 9648897 | 1981639 | 9152804 | |
Aug 08, 2023 | 7702530 | Seed | 4887181 | 4459525 |
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INCLUD's founders and board of directors
Founder? Claim ProfileThe founders of INCLUD is Ashwin Rastogi. Ashwin Rastogi is the CEO of INCLUD.
Here are the details of INCLUD's key team members:
- Ashwin Rastogi: Founder & CEO of INCLUD. They are also an angel investor in 4 startups and serve on the boards of 2 companies.Contact Info: 1 email address and 1 phone number
View details of INCLUD's Founder profiles and Board Members
INCLUD's employee count trend
INCLUD has 34 employees as of Aug 25. The total employee count is 62.0% more than what it was in Aug 24. Here is INCLUD's employee count trend over the years:
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INCLUD's Competitors and alternates
Top competitors of INCLUD include Mylo, Hopscotch and R for Rabbit. Here is the list of Top 10 competitors of INCLUD, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Retailer of baby, mom, and pregnancy essential products online | $28.4M | 65/100 | ||
2nd | Internet first brand offering kids and baby products | $71M | 64/100 | ||
3rd |  R for Rabbit 2014, Ahmedabad (India), Series B | Internet first brand offering multi-category baby care products | $33.6M | 63/100 | |
4th | Internet first brand offering apparel for babies and kids | $4.86M | 62/100 | ||
5th | Retailer of innerwear, casuals, accessories for preteen girls, girls, boys | $728K | 56/100 | ||
6th | Retailer of plant-based apparel and accessories for infants and children | $1.24M | 55/100 | ||
7th | Ed-a-Mamma 2020, Mumbai (India), Acquired | Internet first brand offering eco-friendly apparel for kids and mom | $4.9M | 54/100 | |
8th | Internet first brand offering multi-category products for kids | - | - | 52/100 | |
9th | Internet-first brand offering multi-category baby care products | - | - | 48/100 | |
10th |  Orange Sugar 2022, Bengaluru (India), Seed | Online fashion brand offering multi-category apparel for kids | $483K | 47/100 |
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INCLUD's Latest cap tables and shareholding
Founders (largest shareholder) own 57.29%, Funds own 39.53%, Enterprises own 1.44% and Angels own 0.98%. The net worth of INCLUD's founders is INR 62Cr as of Jul 29, 2025.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 57.29% | 62Cr | 7047254 | 3365077 | 6306232 | 1295379 |
6724120 | 9852060 | 6341991 | 9039479 | 1544530 | 2394897 | |
Fund | 39.53% | 42.8Cr | 8910725 | 5339495 | 6683525 | 2751322 |
5548485 | 9512823 | 5421149 | 8547264 | 8935537 | 2892056 | |
1 | 6 | 1 | 5 | 4 | 3 | |
2915109 | 9335650 | 6994507 | 5300296 | 7075181 | 9135829 | |
80923 | 89938 | 35728 | 60981 | 79808 | 15393 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | 1.44% | 1.56Cr | 5 | 1 | 6 | 5 |
Angel | 0.98% | 1.06Cr | 0 | 0 | 0 | 0 |
ESOP Pool | 0.75% | 81.5L | 0 | 0 | 0 | 0 |
Total | 100.00% | 108Cr | 3705939 | 1484276 | 7825507 | 5612258 |
To unlock detailed Cap Table of INCLUD Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of INCLUD's Shareholding
INCLUD's Investments and acquisitions
INCLUD has made no investments or acquisitions yet.
Reports related to INCLUD
Here is the latest report on INCLUD's sector:
News related to INCLUD
Media has covered INCLUD for 1 event in last 1 year.
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