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Growers - About the company

Growers is an acquired company based in Garner (United States), founded in 2011 by Steven Valencsin. It operates as a Loyalty programs uniting agriculture, increasing farmer spend, and stopping customer churn. Growers has raised $10.8M in funding from Lewis & Clark Agrifood. The company has 30 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Agrisun, Aliare and Brilliant Harvest.

Company Details

Loyalty programs uniting agriculture, increasing farmer spend, and stopping customer churn. They empower agricultural retailers to cultivate farmer loyalty and boost spending through tailored programs. By rewarding repeat behavior and appreciating customer relationships, they transform one-time buyers into lifetime customers. Their custom loyalty programs enable farmers to earn points on purchases and redeem them for future savings, driving business growth. The platform utilizes advanced AI technology to analyze customer behavior and product data, delivering predictive insights and personalized incentives. This SaaS solution enhances pricing strategies, increases sales and retention, and simplifies loyalty program management with automation and real-time tracking. Manufacturers can also contribute to rewards, fostering targeted product sales. The platform offers clear visibility for farmers, customizable loyalty tiers, and seamless integration with existing systems, without requiring app downloads.
Website
growers.ag
Social
XFacebook
Phone Number
+1 **********
Key Metrics
Founded Year
2011
Location
Garner, United States
Stage
Acquired
Total Funding
$10.8M in 5 rounds
Ranked
Employee Count
65 as on May 31, 2026
Similar Companies
Exit Details
Acquired by ICL (Feb 19, 2020)

Growers's acquisition details

Growers got acquired by ICL on Feb 19, 2020.
Click here to take a look at Growers's acquisition in detail
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Growers's funding and investors

Growers has raised a total funding of $10.8M over 5 rounds. Its first funding round was on Aug 03, 2015. Growers has 9 institutional investors.

Here is the list of recent funding rounds of Growers:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 29, 2019
9598480
Conventional Debt
8644263
3950449
6373792
5943577
Sep 12, 2018
9766446
Series A
8333176
6044674
4874350
Aug 03, 2018
8796211
Series A
2502930
1845274
4740818
3174348
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Growers' founders and board of directors

Founder? Claim Profile
The founders of Growers is Steven Valencsin.
Here are the details of Growers' key team members:

Growers' employee count trend

Growers has 65 employees as of May 26. Here is Growers's employee count trend over the years:
Employee count trend for Growers
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Growers's Competitors and alternates

Top competitors of Growers include Agrisun, Aliare and Brilliant Harvest. Here is the list of Top 10 competitors of Growers, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Growers
Growers
2011, Garner (United States), Acquired
Loyalty programs uniting agriculture, increasing farmer spend, and stopping customer churn
$10.8M
46/100
2nd
Logo for Agrisun
Agrisun
2024, Aurangabad (India), Unfunded
Provider of ecommerce enabler for agriculture
-
-
42/100
3rd
Logo for Aliare
Aliare
2021, Goiania (Brazil), Unfunded
Provider of AI-enabled supply chain management solutions
-
-
32/100
4th
Logo for Brilliant Harvest
Brilliant Harvest
2023, Calgary (Canada), Seed
Provider of agriculural enabler
$4.5M
32/100
5th
Logo for Bhoomee
Bhoomee
2011, Bengaluru (India), Unfunded
Provider of agricultural enablers
-
-
24/100
6th
Logo for Custom Hydro Nutrients
Custom Hydro Nutrients
2010, Neosho (United States), Unfunded
Water-wise hydroponic and organic fertilizers for expert cultivators and home growers
-
-
24/100
7th
Logo for Matrixarena
Matrixarena
Bengaluru (India), Unfunded
Operator of an integrated trade terminal for agriculture produce supply chain
-
-
24/100
8th
Logo for Ez Mandi
Ez Mandi
2020, Bengaluru (India), Unfunded
Provider of online agricultural enabler
-
-
22/100
9th
Logo for Greens Hydroponics
Greens Hydroponics
2003, Bristol (United Kingdom), Unfunded
Online platform for buying hydroponic farm inputs
-
-
22/100
10th
Logo for Contango
Contango
2015, Brenham (United States), Seed
Developer of software equipping commodity traders to apply their expertise
$1.3M
-
21/100
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Growers's Investments and acquisitions

Growers has made no investments or acquisitions yet.

Reports related to Growers

Here is the latest report on Growers's sector:

News related to Growers

Garner-based Growers Holdings raises $1 millionNorth Carolina Business News WireJul 18, 2017Growers
Growers Citrus joins SunkistThe PackerJul 23, 2013Sunkist, Growers
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