Growers - About the company
Growers is an acquired company based in Garner (United States), founded in 2011 by Steven Valencsin. It operates as a Loyalty programs uniting agriculture, increasing farmer spend, and stopping customer churn. Growers has raised $10.8M in funding from Lewis & Clark Agrifood. The company has 30 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Agrisun, Aliare and Brilliant Harvest.
Company Details
Loyalty programs uniting agriculture, increasing farmer spend, and stopping customer churn. They empower agricultural retailers to cultivate farmer loyalty and boost spending through tailored programs. By rewarding repeat behavior and appreciating customer relationships, they transform one-time buyers into lifetime customers. Their custom loyalty programs enable farmers to earn points on purchases and redeem them for future savings, driving business growth. The platform utilizes advanced AI technology to analyze customer behavior and product data, delivering predictive insights and personalized incentives. This SaaS solution enhances pricing strategies, increases sales and retention, and simplifies loyalty program management with automation and real-time tracking. Manufacturers can also contribute to rewards, fostering targeted product sales. The platform offers clear visibility for farmers, customizable loyalty tiers, and seamless integration with existing systems, without requiring app downloads.
- Website
- growers.ag
- Phone Number
- +1 **********
Key Metrics
Founded Year
2011
Location
Garner, United States
Stage
Acquired
Total Funding
$10.8M in 5 rounds
Latest Funding Round
Investors
Ranked
1st among 30 active competitors
Employee Count
65 as on May 31, 2026
Exit Details
Acquired by ICL (Feb 19, 2020)
Growers's acquisition details
Growers got acquired by ICL on Feb 19, 2020.
Click here to take a look at Growers's acquisition in detail
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Growers's funding and investors
Growers has raised a total funding of $10.8M over 5 rounds. Its first funding round was on Aug 03, 2015. Growers has 9 institutional investors.
Here is the list of recent funding rounds of Growers:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 29, 2019 | 9598480 | Conventional Debt | 8644263 | 3950449 | 6373792 | 5943577 |
Sep 12, 2018 | 9766446 | Series A | 8333176 | 6044674 | 4874350 | |
Aug 03, 2018 | 8796211 | Series A | 2502930 | 1845274 | 4740818 | 3174348 |
View details of Growers's funding rounds and investors
Growers' founders and board of directors
Founder? Claim ProfileThe founders of Growers is Steven Valencsin.
Here are the details of Growers' key team members:
- Steven Valencsin: Founder & CEO of Growers. Contact Info: 1 email address
View details of Growers's Founder profiles and Board Members
Growers' employee count trend
Growers has 65 employees as of May 26. Here is Growers's employee count trend over the years:
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Growers's Competitors and alternates
Top competitors of Growers include Agrisun, Aliare and Brilliant Harvest. Here is the list of Top 10 competitors of Growers, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Growers 2011, Garner (United States), Acquired | Loyalty programs uniting agriculture, increasing farmer spend, and stopping customer churn | $10.8M | 46/100 | |
2nd | Provider of ecommerce enabler for agriculture | - | - | 42/100 | |
3rd | Provider of AI-enabled supply chain management solutions | - | - | 32/100 | |
4th | Brilliant Harvest 2023, Calgary (Canada), Seed | Provider of agriculural enabler | $4.5M | 32/100 | |
5th | Provider of agricultural enablers | - | - | 24/100 | |
6th | Custom Hydro Nutrients 2010, Neosho (United States), Unfunded | Water-wise hydroponic and organic fertilizers for expert cultivators and home growers | - | - | 24/100 |
7th | ![]() Matrixarena Bengaluru (India), Unfunded | Operator of an integrated trade terminal for agriculture produce supply chain | - | - | 24/100 |
8th | Provider of online agricultural enabler | - | - | 22/100 | |
9th | Greens Hydroponics 2003, Bristol (United Kingdom), Unfunded | Online platform for buying hydroponic farm inputs | - | - | 22/100 |
10th | ![]() Contango 2015, Brenham (United States), Seed | Developer of software equipping commodity traders to apply their expertise | $1.3M | - | 21/100 |
Looking for more details on Growers's competitors? Click here to see the top ones
Growers's Investments and acquisitions
Growers has made no investments or acquisitions yet.
Reports related to Growers
Here is the latest report on Growers's sector:
News related to Growers
•
GROWERS Announces Commercial Launch of New Ag Retail Sales PlatformGlobeNewswire•Dec 20, 2021•Growers
•
ICL Announces Acquisition of US-based Precision Agriculture Company Growers Holdings, Inc.PR Newswire•Feb 19, 2020•ICL, Growers
•
Agtech startup Growers raises $5M, creates second headquarters in SeattleAgroPages•Dec 26, 2018•Growers, Lewis & Clark Ventures, Innova Memphis, Tiverton and 3 others
•
Growers Holdings Raises $5M Series ACitybizlist•Sep 13, 2018•Growers, Lewis & Clark Ventures, Innova Memphis, Tiverton and 4 others
•
Reflections of an Agtech VC: Gabriel Wilmoth Leaves Syngenta Ventures to Join Ag StartupAgFunderNews•Dec 05, 2017•Growers
•
Garner-based Growers Holdings raises $1 millionNorth Carolina Business News Wire•Jul 18, 2017•Growers
•
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