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Haier - About the company

Haier is a public company based in Qingdao (China), founded in 1984 by Jürg Bühler and Zhang Ruimin. It operates as a Manufacturer of a wide range of home and kitchen appliances, including smart home solutions and portable products. Haier has raised an undisclosed amount in funding. The company has 80 active competitors, including 5 funded and 16 that have exited. Its top competitors include companies like Samsung, Mitsubishielectric and Midea.

Company Details

Manufacturer of a wide range of home and kitchen appliances, including smart home solutions and portable products. It is a global manufacturer of household appliances offering a wide range of products, including kitchen appliances, home appliances, and smart home solutions, designed for various living spaces. The company operates globally with a presence in multiple regions, offering innovative products that blend technology with modern design.
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Email ID
*****@haierindia.com
Key Metrics
Founded Year
1984
Location
Qingdao, China
Stage
Public
Latest Funding Round
Investors
Ranked
Employee Count
19,380 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Public

Haier's IPO details

Haier got listed on Nov 19, 1993.
Click here to take a look at Haier's IPO in detail
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Haier's funding and investors

Haier has raised funding over 2 rounds. Its first funding round was on Aug 2011. Haier has 8 institutional investors.

Here is the list of recent funding rounds of Haier:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 05, 2021
5288173
Post IPO
6974627
7460630
6746656
5695765
Aug 2011
4335438
Post IPO
9828675
2303623
2595371
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Haier's founders and board of directors

Founder? Claim Profile
The founders of Haier are Jürg Bühler and Zhang Ruimin. Zhang Ruimin is the CEO of Haier.
Here are the details of Haier's key team members:

Haier's employee count trend

Haier has 19,380 employees as of Sep 26. Here is Haier's employee count trend over the years:
Employee count trend for Haier
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Haier's Competitors and alternates

Top competitors of Haier include Samsung, Mitsubishielectric and Midea. Here is the list of Top 10 competitors of Haier, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Samsung
Samsung
1938, Suwon-si (South Korea), Public
Manufacturer of multi category electronic products
-
75/100
2nd
Logo for Mitsubishielectric
Mitsubishielectric
1921, Chiyoda-ku (Japan), Public
Manufacturer of diverse electrical and electronic products, systems, and solutions
-
75/100
3rd
Logo for Midea
Midea
1968, Parsippany (United States), Public
Consumer appliances manufaturer
-
69/100
4th
Logo for Haier
Haier
1984, Qingdao (China), Public
Manufacturer of a wide range of home and kitchen appliances, including smart home solutions and portable products
-
70/100
5th
Logo for Coway
Coway
1989, Seoul (South Korea), Acquired
Provider of water purification, air purification, and mattress rental services
-
67/100
6th
Logo for Gree Electric Appliances
Gree Electric Appliances
1991, Zhuhai (China), Public
Manufacturer of air-conditioners and limited partners focused on multiple sectors
-
63/100
7th
Logo for AUX
AUX
1986, Ningbo (China), Unfunded
Manufacturer and distributor of multi-category home appliances
-
-
55/100
8th
Logo for Whirlpool
Whirlpool
1911, Benton Harbor (United States), Public
Manufacturer and Marketer of home appliances
-
51/100
9th
Logo for AIRROBO
AIRROBO
2021, Kowloon (China), Unfunded
Internet first brand of smart home appliances
-
-
47/100
10th
Logo for Etekcity
Etekcity
2011, Shenzhen (China), Unfunded
Internet first brand of plugs, lightnings, kitchen, fitness tracker and electrical products
-
-
46/100
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Haier's Latest cap tables and shareholding

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shareholding pattern of this entity
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What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Haier's Investments and acquisitions

Haier has made 23 investments in companies including Apulis Technology and Nanjing Tianchuang Electronic Technology. Haier has also acquired 6 companies including Kwikot and Care+Protect.
Here is the list of investments & acquisitions:
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Dec 03, 2024
Acquisition
1903
Benoni (South Africa)
Apr 07, 2024
Investments
2019
Shenzhen (China)
Oct 18, 2023
Investments
2011
Nanjing (China)
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News related to Haier

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Media has covered Haier for a total of 77 events in the last 1 year, 50 of them have been about company updates and 7 about partnerships.
•
Haier Smart Home Reports Q3 2026 ResultsNewMediaWire•Oct 30, 2026•Haier
•
Haier to Showcase AI-Powered Living at IFA 2026PR Newswire•Sep 02, 2026•Haier
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