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Haloo - About the company

Haloo is a seed company based in United States, founded in 2019 by Julie MacDonell and Sarah Ruest. It operates as an AI based trademark search and registration platform for businesses. Haloo has raised $4.15M in funding from MaRS IAF and Backbone Angels. The company has 58 active competitors, including 5 funded and 3 that have exited. Its top competitors include companies like Corsearch, Bitmark and TrademarkNow.

Company Details

AI based trademark search and registration platform for businesses. It helps small businesses run legal searches and prepare for trademark registration. It also helps businesses protect trademarks. It allows users to build brand equity, sell through distributors, and more.
Website
haloo.ai
Social
XFacebook
Email ID
*****@haloo.co
Phone Number
+1 **********
Key Metrics
Founded Year
2019
Location
Stage
Seed
Total Funding
$4.15M in 3 rounds
Latest Funding Round
Investors
Ranked
Employee Count
39 as on Jun 30, 2026
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Haloo's funding and investors

Haloo has raised a total funding of $4.15M over 3 rounds. Its latest funding round was a Seed round on May 16, 2022 for $*****. 2 investors participated in its latest round. Haloo has 10 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Haloo:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
May 16, 2022
8941829
Seed
8417152
1651186
1577534
4013393
Apr 22, 2021
6401781
Seed
4002774
1992447
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Haloo's founders and board of directors

Founder? Claim Profile
The founders of Haloo are Julie MacDonell and Sarah Ruest. Julie MacDonell is the CEO of Haloo.
Here are the details of Haloo's key team members:

Haloo's employee count trend

Haloo has 39 employees as of Jun 26. Here is Haloo's employee count trend over the years:
Employee count trend for Haloo
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Haloo's Competitors and alternates

Top competitors of Haloo include Corsearch, Bitmark and TrademarkNow. Here is the list of Top 10 competitors of Haloo, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Haloo
Haloo
2019, United States, Seed
AI based trademark search and registration platform for businesses
$4.15M
56/100
2nd
Logo for Corsearch
Corsearch
1995, London (United Kingdom), Acquired
Provider of solutions for trademark screening, brand protection, and content protection
-
53/100
3rd
Logo for Bitmark
Bitmark
2014, Taipei (Taiwan), Series A
Decentralized copyright ownership management platform
$10.3M
45/100
4th
Logo for TrademarkNow
TrademarkNow
2012, Helsinki (Finland), Acquired
Trademark search and analytics solutions
$7.43M
40/100
5th
Logo for Easy Trademark
Easy Trademark
2020, New York City (United States), Unfunded
Enterprise tech-enabled trademark registration management platform provider
-
-
34/100
6th
Logo for Trademarkia
Trademarkia
2009, Mountain View (United States), Seed
Trademark search engine
$100K
-
30/100
7th
Logo for Pocket IP
Pocket IP
2020, Rzeszow (Poland), Unfunded
Cloud based trademark management software
-
-
30/100
8th
Logo for Cognate
Cognate
2013, Boston (United States), Acquired
Blockchain-based trademark record access and verification for legacy customers
$200K
29/100
9th
Logo for Naming Matters
Naming Matters
2015, Berkeley (United States), Funding Raised
Brand automation platform for trademark search, name creation, and risk elimination
-
28/100
10th
Logo for Markify
Markify
2010, Stockholm (Sweden), Seed
Cloud-based trademark analytics and management solutions provider
$493K
28/100
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Haloo's Investments and acquisitions

Haloo has made no investments or acquisitions yet.

Reports related to Haloo

Here is the latest report on Haloo's sector:

News related to Haloo

Media has covered Haloo for 1 event in last 1 year, It was about company updates.
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