When was Handpickd founded?

Handpickd was founded in 2022 and raised its 1st funding round 1 year after it was founded.

Where is Handpickd located?

Handpickd is headquartered in Gurugram, India. It is registered at HOUSE NO.129-P, GROUND FLOOR SECTOR 39, Gurgaon, Gurugram, Haryana, India, 122002.

Who is the current CEO of Handpickd?

Anant Vishal Goel of Handpickd. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is Handpickd associated with?

Handpickd is associated with A.N. FARM ASSORTMENT PRIVATE LIMITED and 1 other.

How many employees does Handpickd have?

As of Aug 31, 2025, the latest employee count at Handpickd is 107.

Is Handpickd a funded company?

Handpickd is a funded company, having raised a total of $22.5M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 22, 2023.

How much is Handpickd worth?

The latest valuation of Handpickd is $***** as of Jun 04, 2025.

When was the latest funding round of Handpickd?

Handpickd's latest funding was a $***** Series A round on Sep 25, 2025, with participation from 2 investors. Its primary sector is Crop Tech. In India, the Crop Tech sector has seen $129M in funding in 2026 to date.

What is the annual revenue of Handpickd?

Annual revenue of Handpickd is less than ₹10 Cr as on Mar 31, 2025

Where does Handpickd rank among its competitors?

Handpickd ranks 3rd amongst 382 active competitors, of which 28 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Fresh From Farm, which secured $158K in Jul, 2026.

Who are the top competitors of Handpickd?

Handpickd's top competitors include KisanKonnect, Country Delight and Origin Fresh. Among them, Fresh From Farm secured the most recent funding round in July, 2026.

Handpickd - 2026 Company Profile, Team, Funding, Competitors & Financials

Handpickd is a series A company based in Gurugram (India), founded in 2022 by Anant Vishal Goel, Sahil Madan and Nitin Gupta. It operates as an Online retailer of pesticide-free and plastic-free fresh fruits and vegetables. Handpickd has raised $22.5M in funding from investors like Bertelsmann India Investments, Beenext and Genesia Ventures, with a current valuation of $*****. The company has 382 active competitors, including 28 that are funded. Its top competitors include companies like KisanKonnect, Country Delight and Origin Fresh.

Company Details

Online retailer of pesticide-free and plastic-free fresh fruits and vegetables. It facilitates the purchase of produce directly from farmers after orders are placed. The business provides a way to order fruits and vegetables. The model targets quality‑conscious households in metro and peri‑urban areas who want alternatives to traditional kirana or standard‑grocery‑delivery platforms.

Website: handpickd.farm
Email ID: *****@sorted.team
Phone Number: +1 **********
Registered Address: HOUSE NO.129-P, GROUND FLOOR SECTOR 39, Gurgaon, Gurugram, Haryana, India, 122002

Key Metrics

Founded Year

2022

Location

Gurugram, India

Stage

Series A

Total Funding

$22.5M in 3 rounds

Latest Funding Round

Series A, Sep 25, 2025, $*****

Post Money Valuation

$***** as on Jun 04, 2025

Investors

Bertelsmann India Investments & 15 more

Ranked

3^rd among 382 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

107 as on Aug 31, 2025

Similar Companies

KisanKonnect & 504 more

View Handpickd's full profile

Handpickd is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BCFD TECHNOLOGIES PRIVATE LIMITED CIN: U72900HR2022PTC101414 , India, Active	Feb 16, 2022	0 - ₹10 Cr (As on Mar 31, 2025)	73 (As on Feb 01, 2026)
A.N. FARM ASSORTMENT PRIVATE LIMITED CIN: U46309DL2023PTC420761 , India, Active	Oct 03, 2023	0 - ₹10 Cr (As on Mar 31, 2025)	93 (As on Feb 01, 2026)

Handpickd has raised a total funding of $22.5M over 3 rounds. Its first funding round was on May 22, 2023. Its latest funding round was a Series A round on Sep 25, 2025 for $*****. 2 investors participated in its latest round. Handpickd has 11 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Handpickd:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 25, 2025	3275088	Series A	7053592	9408871	1681637	2082120
Jun 04, 2025	2240243	Seed	2464630	3053427	6027234	Beenext & 3 more
May 22, 2023	8956027	Seed	4634956	3944567	Beenext & 2 more	Kunal Bahl & 1 more

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View details of Handpickd's funding rounds and investors

The founders of Handpickd are Anant Vishal Goel, Sahil Madan and Nitin Gupta. Anant Vishal Goel is the CEO of Handpickd.

Here are the details of Handpickd's key team members:

Anant Vishal Goel: Co-Founder & CEO of Handpickd and founder of 4 other companies, including Sorted, BCFD Technologies and Zamoona. They are also an angel investor in 1 startup and serve on the board of 1 company.
Sahil Madan: Co-Founder & CBO of Handpickd.
Nitin Gupta: Co-Founder & CTO of Handpickd.

Handpickd's Board of Directors

Handpickd's board has 5 active members. Naveen Panwar and Anubhav Goel are part of team and Nitin Gupta, Sahil Madan and Anant Vishal Goel are independent board members.

Here is the list of Handpickd's board of directors:

Name	Type	Representing	Status	Duration
Naveen Panwar	Team	-	Current	2y 10m
Anubhav Goel	Team	-	Current	2y 10m
Nitin Gupta	Independent board member	-	Current	4y 6m
onhabby	Independent board member	-	Current	5y 8m
ubrboqf	Independent board member	-	Current	1y 2m

View details of Handpickd's Founder profiles and Board Members

Handpickd's employee count trend

Handpickd has 107 employees as of Aug 25. Here is Handpickd's employee count trend over the years:

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Top competitors of Handpickd include KisanKonnect, Country Delight and Origin Fresh. Here is the list of Top 10 competitors of Handpickd, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	KisanKonnect 2020, Ahmednagar (India), Series A	Provider of direct-to-consumer fresh produce platform	$25.4M	Mistry Ventures, Green Frontier Capital & 53 others	74/100
2nd	Country Delight 2015, Gurugram (India), Series E	Retailer of fresh dairy products vegetables and various food items	$214M	Orios Venture Partners, Temasek & 48 others	70/100
3rd	Handpickd 2022, Gurugram (India), Series A	Online retailer of pesticide-free and plastic-free fresh fruits and vegetables	$22.5M	Bertelsmann India Investments, NB Ventures ... & 14 others	66/100
4th	Origin Fresh 2024, Bengaluru (India), Seed	Platform offering farm-fresh fruits and vegetables to consumers	$4.13M	Aeravti Ventures, Unicorn Dust & 9 others	62/100
5th	FreshWorld 2012, Bengaluru (India), Seed	Tech-enabled street vendor of farm-fresh fruits and vegetables	$2.48M	Pratithi Investments, Native Angels Network ... & 118 others	52/100
6th	Deep Rooted 2018, Bengaluru (India), Deadpooled	Online platform offering farm-based fruits and vegetables	$24.5M	Accel, IvyCap Ventures & 12 others	51/100
7th	Fraazo 2016, Mumbai (India), Series B	Online platform offering direct to consumer delivery of farm fresh fruits	$68.2M	Equanimity Investments, WestBridge Capital ... & 32 others	50/100
8th	Bhoomi Farms 2018, Bengaluru (India), Unfunded	Online retailer offering vegetables	-	-	48/100
9th	Fresh From Farm 2021, Delhi (India), Seed	Online platform offering organic fruits and vegetables	$4.45M	Inflection Point Ventures, Vasp Advisors ... & 105 others	48/100
10th	Krushak Mitra 2018, Nashik (India), Seed	Online retailer of fruits & vegetables	$490K	Mcciapune, Maharashtra State Innovation Society ... & 38 others	48/100