When was Deep Rooted founded?

Deep Rooted was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is Deep Rooted located?

Deep Rooted is headquartered in Bengaluru, India. It is registered at Prestige Terraces, Muncipal No.5/1, 3rd Floor Union Street, Bangalore-560001, Bangalore, Bangalore, Karnataka, India, 560001.

Which legal entities is Deep Rooted associated with?

Deep Rooted is associated with CLOVER VENTURES PRIVATE LIMITED and 1 other.

How many employees does Deep Rooted have?

As of Apr 30, 2026, the latest employee count at Deep Rooted is 73.

Is Deep Rooted a funded company?

Deep Rooted is a funded company, having raised a total of $24.5M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 12, 2018.

How much is Deep Rooted worth?

The last known valuation of Deep Rooted was $***** as of Sep 10, 2024.

When was the latest funding round of Deep Rooted?

Deep Rooted's latest funding was a $***** Series A round on May 29, 2024, with participation from 4 investors.

What is the annual revenue of Deep Rooted?

Annual revenue of Deep Rooted is between ₹10 Cr and ₹50 Cr as on Mar 31, 2024

Where does Deep Rooted rank among its competitors?

Deep Rooted ranks 5th amongst 382 active competitors, of which 29 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Origin Fresh, which secured $2.86M in Jan, 2026.

Who are the top competitors of Deep Rooted?

Deep Rooted's top competitors include KisanKonnect, Handpickd and VegEase. Among them, Origin Fresh secured the most recent funding round in January, 2026.

Deep Rooted - 2026 Company Profile, Team, Funding, Competitors & Financials

Deep Rooted is a deadpooled company based in Bengaluru (India), founded in 2018 by Arvind Murali, Avinash Ramamurthy Beluru, Santhosh Narasipura and Gururaj Seshagiri Rao. It operates as an Online platform offering farm-based fruits and vegetables. Deep Rooted has raised $24.5M in funding from investors like Accel, Omnivore and Mayfield, with last known valuation of $*****. The company has 382 active competitors, including 29 funded and 1 that has exited. Its top competitors include companies like KisanKonnect, Handpickd and VegEase.

Company Details

Online platform offering farm-based fruits and vegetables . The product catalog includes including spinach, amaranthus, mint, coriander, lettuce, gourds, capsicum, cauliflower, broccoli, bananas, oranges, grapes, papaya, and more. Its mobile application is available on android and iOS platforms.

Website: deeprooted.co
Social
Email ID: *****@deep-rooted.co
Part Of
Registered Address: Prestige Terraces, Muncipal No.5/1, 3rd Floor Union Street, Bangalore-560001, Bangalore, Bangalore, Karnataka, India, 560001

Key Metrics

Founded Year

2018

Location

Bengaluru, India

Stage

Deadpooled

Total Funding

$24.5M in 9 rounds

Latest Funding Round

Series A, May 29, 2024, $*****

Last Known Valuation

$***** as on Sep 10, 2024

Investors

Accel & 13 more

Ranked

5^th among 382 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2024

Employee Count

73 as on Apr 30, 2026

Similar Companies

KisanKonnect & 515 more

View Deep Rooted's full profile

Deep Rooted is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CLOVER VENTURES PRIVATE LIMITED CIN: U74999KA2018PTC112837 , India, Active	May 04, 2018	₹10 - ₹50 Cr (As on Mar 31, 2024)	17 (As on Feb 01, 2026)
HERBACEOUS RETAIL PRIVATE LIMITED CIN: U01100KA2020PTC135672 , India, Active	Jul 07, 2020	₹50 - ₹100 Cr (As on Mar 31, 2024)	14 (As on Oct 01, 2024)

Deep Rooted has raised a total funding of $24.5M over 9 rounds. Its first funding round was on Dec 12, 2018. Its latest funding round was a Series A round on May 29, 2024 for $*****. 4 investors participated in its latest round. Deep Rooted has 8 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of Deep Rooted:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 29, 2024	2728509	Series A	6902259	2653182	5126110	6929031
Dec 04, 2023	2561406	Conventional Debt	4788686	2667760	3293656	3526495
Sep 22, 2022	9823263	Series A	6929137	7402522	IvyCap Ventures	Accel & 3 more

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View details of Deep Rooted's funding rounds and investors

The founders of Deep Rooted are Arvind Murali, Avinash Ramamurthy Beluru, Santhosh Narasipura and Gururaj Seshagiri Rao.

Here are the details of Deep Rooted's key team members:

Arvind Murali: Co-Founder of Deep Rooted. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Avinash Ramamurthy Beluru: Co-Founder of Deep Rooted. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Santhosh Narasipura: Co-Founder of Deep Rooted.
Gururaj Seshagiri Rao: Co-Founder of Deep Rooted.

Deep Rooted's Board of Directors

Deep Rooted's board has 4 active members. Ashish Wadhwani, Arvind Murali, Avinash Ramamurthy Beluru and Gururaj Sheshagiri Rao are part of team.

Here is the list of Deep Rooted's board of directors:

Name	Type	Representing	Status	Duration
Arvind Murali	Team	-	Current	8y 1m
Avinash Ramamurthy Beluru	Team	-	Current	8y 1m
Gururaj Sheshagiri Rao	Team	-	Current	8y 1m
Ashish Wadhwani	Investor	-	Current	3y 8m

View details of Deep Rooted's Founder profiles and Board Members

Deep Rooted's employee count trend

Deep Rooted has 73 employees as of Apr 26. Here is Deep Rooted's employee count trend over the years:

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Top competitors of Deep Rooted include KisanKonnect, Handpickd and VegEase. Here is the list of Top 10 competitors of Deep Rooted, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	KisanKonnect 2020, Ahmednagar (India), Series A	Provider of direct-to-consumer fresh produce platform	$25.4M	Mistry Ventures, Green Frontier Capital & 53 others	74/100
2nd	Handpickd 2022, Gurugram (India), Series A	Online retailer of pesticide-free and plastic-free fresh fruits and vegetables	$22.5M	Bertelsmann India Investments, NB Ventures ... & 14 others	66/100
3rd	VegEase 2018, Gurugram (India), Unfunded	Online retailer offering farm based fruits and vegetables	-	-	53/100
4th	FreshWorld 2012, Bengaluru (India), Seed	Tech-enabled street vendor of farm-fresh fruits and vegetables	$2.48M	Pratithi Investments, Native Angels Network ... & 117 others	52/100
5th	Deep Rooted 2018, Bengaluru (India), Deadpooled	Online platform offering farm-based fruits and vegetables	$24.5M	IvyCap Ventures, Timesgroup & 12 others	51/100
6th	Fraazo 2016, Mumbai (India), Series B	Online platform offering direct to consumer delivery of farm fresh fruits	$68.2M	Equanimity Investments, WestBridge Capital ... & 32 others	50/100
7th	KisanServ 2015, Pune (India), Seed	Chains providing fresh produce through physical stores and online platform	$2.94M	-	49/100
8th	Gourmet Garden 2018, Bengaluru (India), Deadpooled	Online retailer of premium organic groceries and fresh produce	$9.64M	MVP, Whiteboard Capital & 38 others	49/100
9th	Bhoomi Farms 2018, Bengaluru (India), Unfunded	Online retailer offering vegetables	-	-	48/100
10th	Origin Fresh 2024, Bengaluru (India), Seed	Platform offering farm-fresh fruits and vegetables to consumers	$4.13M	Aeravti Ventures, Unicorn Dust & 9 others	48/100

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Founders own 25.06%, Funds (largest shareholder) own 63.85%, Angels own 6.31% and ESOP Pool own 3.87%. The net worth of Deep Rooted's founders is INR 72.3Cr as of Sep 10, 2024.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	25.06%	72.3Cr	7888205	4823007	7957046	4379103
Gururaj Seshagiri Rao	9546406	2757178	5007377	6526860	6600643	5233022
Avinash Ramamurthy Beluru	6310060	7871261	8453764	1966706	8793152	1849663
Arvind Murali	102100	714577	149245	564063	549630	940978
Santhosh Narasipura	19	14	38	64	31	33
Fund	63.85%	184Cr	2643737	4312869	8042306	6235388
Accel	7357628	1754856	6411859	4519388	2262495	8958778
IvyCap Ventures	4427698	8693412	1785629	2817171	9856904	5092271
Alteria Capital	0	0	0	0	0	0
Brand Capital	0	0	0	0	0	0
Angel	6.31%	18.2Cr	585846	748967	262469	688524
ESOP Pool	3.87%	11.2Cr	862	711	577	618
Total	99.09%	286Cr	9493147	8810183	5285749	6419394