When was HelloFresh founded?

HelloFresh was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is HelloFresh located?

HelloFresh is headquartered in Berlin, Germany.

Who is the current CEO of HelloFresh?

Dominik S Richter and Won Jeong s of HelloFresh. Dominik S Richter has also founded 1 company.

How many employees does HelloFresh have?

As of Jul 31, 2026, the latest employee count at HelloFresh is 17708.

Is HelloFresh a funded company?

HelloFresh is a funded company, having raised a total of $367M across 8 funding rounds to date. The company's 1st funding round was a $10M Series B round, raised on Dec 11, 2012.

When was the latest funding round of HelloFresh?

HelloFresh's latest funding was a Post IPO round on Aug 05, 2019, with participation from 3 investors. Its primary sector is Online Grocery. In Germany, the Online Grocery sector has seen $110M in funding in 2026 to date.

What is the annual revenue of HelloFresh?

Annual revenue of HelloFresh is more than €1B as on Dec 31, 2018

Is HelloFresh a Online Grocery company?

The primary sector of HelloFresh is Online Grocery.

Where does HelloFresh rank among its competitors?

HelloFresh ranks 1st amongst 97 active competitors, of which 12 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Gousto, which secured $230M in Feb, 2022.

Who are the top competitors of HelloFresh?

HelloFresh's top competitors include Gousto, Home Chef and Marley Spoon. Among them, Gousto secured the most recent funding round in February, 2022.

HelloFresh - 2026 Company Profile, Team, Funding, Competitors & Financials

HelloFresh is a public company based in Berlin (Germany), founded in 2011 by Thomas Griesel, Dominik S Richter, Jessica Nilsson and Patrick Drake. It operates as a Provider of meal recipe kits subscription service. HelloFresh has raised $367M in funding from Phenomen Ventures. The company has 97 active competitors, including 12 funded and 14 that have exited. Its top competitors include companies like Gousto, Home Chef and Marley Spoon.

Sectors and market segments that HelloFresh operate in

HelloFresh serves in the Food and Agriculture Tech market segments.The primary business model of HelloFresh is:

Food and Agriculture Tech > Online Grocery > ***** **** > ***** ******

Company Details

Provider of meal recipe kits subscription service. It offers a grocery subscription service where customers receive a weekly box containing three to five easy-to-cook recipes created by professional chefs and nutritionists with instructions and related content. Its menu includes noodles, burgers, fried rice, and more. The mobile application is available for Android and iOS users.

Website: www.hellofresh.com/
Social
Part Of

Key Metrics

Founded Year

2011

Location

Berlin, Germany

Stage

Public

Total Funding

$367M in 8 rounds

Latest Funding Round

Post IPO, Aug 05, 2019, Undisclosed

Investors

Phenomen Ventures & 17 more

Ranked

1^st among 97 active competitors

Annual Revenue

€1B+ as on Dec 31, 2018

Employee Count

17,708 as on Jul 31, 2026

Investment & Acquisitions

Youfoodz & 5 more

Similar Companies

Gousto & 384 more

Exit Details

Public

View HelloFresh's full profile

HelloFresh is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HelloFresh SE CIN: HRB182382 , Germany, Active	Dec 30, 2014	€1B+ (As on Dec 31, 2018)	21783 (As on Dec 31, 2024)

HelloFresh got listed on Nov 02, 2017.

Click here to take a look at HelloFresh's IPO in detail

HelloFresh has raised a total funding of $367M over 8 rounds. Its first funding round was on Dec 11, 2012. Its latest funding round was a Post IPO round on Aug 05, 2019 for an undisclosed amount. 3 investors participated in its latest round. HelloFresh has 18 institutional investors.

Here is the list of recent funding rounds of HelloFresh:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 05, 2019	Undisclosed	Post IPO	-	-	-	Bitburger Ventures, Vorwerk Ventures, Movendocapital
Dec 06, 2018	$2.08M	Post IPO	-	-	-	-
Dec 20, 2016	$88.8M	Series G	-	-	-	Baillie Gifford

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View details of HelloFresh's funding rounds and investors

The founders of HelloFresh are Thomas Griesel, Dominik S Richter, Jessica Nilsson and Patrick Drake. Dominik S Richter, Uwe Voss and Philip Doran are the CEOs of HelloFresh.

Here are the details of HelloFresh's key team members:

Thomas Griesel: Co-Founder of HelloFresh and founder of 2 other companies, Hello Fresh and HelloFresh. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Dominik S Richter: Co-Founder & CEO of HelloFresh.
Contact Info: 1 email address
Jessica Nilsson: Co-Founder of HelloFresh.
Contact Info: 1 email address
Patrick Drake: Co-Founder & Head Chef of HelloFresh.
Won Jeong: CEO of HelloFresh.

View details of HelloFresh's Founder profiles and Board Members

HelloFresh's employee count trend

HelloFresh has 17,708 employees as of Jul 26. Here is HelloFresh's employee count trend over the years:

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Top competitors of HelloFresh include Gousto, Home Chef and Marley Spoon. Here is the list of Top 10 competitors of HelloFresh, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	HelloFresh 2011, Berlin (Germany), Public	Provider of meal recipe kits subscription service	$367M	Baillie Gifford, HV Capital & 16 others	82/100
2nd	Gousto 2012, London (United Kingdom), Series F	Provider of recipe boxes containing fresh ingredients and recipe instructions	$541M	Perwyn, BGF & 40 others	74/100
3rd	Home Chef 2013, Chicago (United States), Acquired	Platform offering recipe meal kit delivery services	$55.8M	L Catterton, Guild Capital & 9 others	74/100
4th	Marley Spoon 2012, Berlin (Germany), Acquired	Provider of meal kits and prepared meals delivered to homes	$71.1M	VNV Global, Kreos Capital & 16 others	69/100
5th	Mindful Chef 2014, London (United Kingdom), Acquired	Platform offering meal kit	$11.6M	Piper, Portfolio Ventures & 1 others	68/100
6th	Green Chef 2014, Boulder (United States), Acquired	Provider of organic meal kit based on subscription	$15.5M	New Enterprise Associates, Greenspring Associates ... & 2 others	67/100
7th	Sun Basket 2011, San Francisco (United States), Series E	Online subscription recipe box with pre measured ingredients	$125M	PivotNorth Capital, August Capital & 19 others	63/100
8th	Plated 2012, New York City (United States), Acquired	Online grocery delivery and pickup, offering fresh food and household essentials	$89.5M	Greycroft, Formation 8 & 23 others	61/100
9th	Pasta Evangelists 2017, London (United Kingdom), Acquired	Online platform providing ready to cook pasta meals	$4.79M	Pembroke VCT, Guinness Global Investors & 3 others	60/100
10th	Gobble 2010, Palo Alto (United States), Acquired	15-minute meal kits delivered: fresh, homemade dinners made easy	$27.1M	Trinity Ventures, Khosla Ventures & 26 others	59/100

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HelloFresh has made 1 investments in companies including Vitable. HelloFresh has also acquired 5 companies including Youfoodz and Factor 75.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 13, 2021	Acquisition	Youfoodz	2012	Brisbane (Australia)
Jun 16, 2021	Investments	Vitable	2019	Sydney (Australia)
Nov 23, 2020	Acquisition	Factor 75	2011	Chicago (United States)