HelloFresh - About the company
HelloFresh is a public company based in Berlin (Germany), founded in 2011 by Thomas Griesel, Simon Schmincke, Laurent Guillemain, Dominik S Richter and Jessica Nilsson. It operates as a Provider of meal recipe kits subscription service. HelloFresh has raised $367M in funding from Phenomen Ventures. The company has 121 active competitors, including 14 funded and 18 that have exited. Its top competitors include companies like Gousto, Home Chef and Blue Apron.
Sectors and market segments that HelloFresh operate in
HelloFresh serves in the Food and Agriculture Tech market segments.The primary business model of HelloFresh is:Company Details
Provider of meal recipe kits subscription service. It offers a grocery subscription service where customers receive a weekly box containing three to five easy-to-cook recipes created by professional chefs and nutritionists with instructions and related content. Its menu includes noodles, burgers, fried rice, and more. The mobile application is available for Android and iOS users.
- Website
- www.hellofresh.com/
- Social
Key Metrics
Founded Year
2011
Location
Berlin, Germany
Stage
Public
Total Funding
$367M in 8 rounds
Latest Funding Round
Investors
Ranked
1st among 121 active competitors
Annual Revenue
€1B+ as on Dec 31, 2018
Employee Count
17,124 as on May 31, 2026
Exit Details
Public
Legal entities associated with HelloFresh
HelloFresh is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
HelloFresh SE CIN: HRB182382 , Germany, Active | Dec 30, 2014 | €1B+ (As on Dec 31, 2018) | 21783 (As on Dec 31, 2024) |
HelloFresh's IPO details
HelloFresh got listed on Nov 02, 2017.
Click here to take a look at HelloFresh's IPO in detail
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HelloFresh's funding and investors
HelloFresh has raised a total funding of $367M over 8 rounds. Its first funding round was on Dec 11, 2012. Its latest funding round was a Post IPO round on Aug 05, 2019 for an undisclosed amount. 3 investors participated in its latest round. HelloFresh has 18 institutional investors.
Here is the list of recent funding rounds of HelloFresh:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 05, 2019 | Undisclosed | Post IPO | - | - | - | |
Dec 06, 2018 | $2.08M | Post IPO | - | - | - | - |
Dec 20, 2016 | $88.8M | Series G | - | - | - |
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HelloFresh's founders and board of directors
Founder? Claim ProfileThe founders of HelloFresh are Thomas Griesel, Simon Schmincke, Laurent Guillemain, Dominik S Richter and Jessica Nilsson. Laurent Guillemain, Dominik S Richter, Marie-Anne Lambert Vellvé, Arnaud Stahl and Pauwel Wiertsema are the CEOs of HelloFresh.
Here are the details of HelloFresh's key team members:
- Thomas Griesel: Co-Founder of HelloFresh and founder of 2 other companies, Hello Fresh and HelloFresh. They are also an angel investor in 1 startup.Contact Info: 1 email address
- Simon Schmincke: CEO & Co-Founder of HelloFresh and founder of 1 other company.
- Laurent Guillemain: Co-Founder & CEO, The Pets Table of HelloFresh.
- Dominik S Richter: Co-Founder & CEO of HelloFresh. Contact Info: 1 email address
- Jessica Nilsson: Co-Founder of HelloFresh. Contact Info: 1 email address
View details of HelloFresh's Founder profiles and Board Members
HelloFresh's employee count trend
HelloFresh has 17,124 employees as of May 26. Here is HelloFresh's employee count trend over the years:
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HelloFresh's Competitors and alternates
Top competitors of HelloFresh include Gousto, Home Chef and Blue Apron. Here is the list of Top 10 competitors of HelloFresh, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | HelloFresh 2011, Berlin (Germany), Public | Provider of meal recipe kits subscription service | $367M | 85/100 | |
2nd | Gousto 2012, London (United Kingdom), Series F | Provider of recipe boxes containing fresh ingredients and recipe instructions | $541M | 75/100 | |
3rd | Home Chef 2013, Chicago (United States), Acquired | Platform offering recipe meal kit delivery services | $55.8M | 74/100 | |
4th | Blue Apron 2012, New York City (United States), Acquired | Provider of subscription-based meal kit delivery services | $194M | 72/100 | |
5th |  Marley Spoon 2012, Berlin (Germany), Acquired | Provider of meal kits and prepared meals delivered to homes | $71.1M | 72/100 | |
6th |  Mindful Chef 2014, London (United Kingdom), Acquired | Platform offering meal kit | $11.6M | 69/100 | |
7th | Green Chef 2014, Boulder (United States), Acquired | Provider of organic meal kit based on subscription | $15.5M | 68/100 | |
8th | Sun Basket 2011, San Francisco (United States), Series E | Online subscription recipe box with pre measured ingredients | $125M | 63/100 | |
9th | Pasta Evangelists 2017, London (United Kingdom), Acquired | Online platform providing ready to cook pasta meals | $4.79M | 62/100 | |
10th | Plated 2012, New York City (United States), Acquired | Online grocery delivery and pickup, offering fresh food and household essentials | $89.5M | 61/100 |
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HelloFresh's Investments and acquisitions
HelloFresh has made 1 investments in companies including Vitable. HelloFresh has also acquired 5 companies including Youfoodz and Factor 75.Here is the list of investments & acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jul 13, 2021 | Acquisition | 2012 | Brisbane (Australia) | |
Jun 16, 2021 | Investments | 2019 | Sydney (Australia) | |
Nov 23, 2020 | Acquisition | 2011 | Chicago (United States) |
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Reports related to HelloFresh
Here is the latest report on HelloFresh's sector:
News related to HelloFresh
Filter this listMedia has covered HelloFresh for a total of 32 events in the last 1 year, 18 of them have been about company updates and 3 about partnerships.
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Locus Robotics Expands HelloFresh's Cold Storage Capacity Fivefold with Customized AutomationRoboticstomorrow•Jun 24, 2026•Locus Robotics, HelloFresh
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HelloFresh Launches Free Cookbook and Discover App Features GloballyBusiness Wire•Jun 03, 2026•HelloFresh
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HelloFresh SE: Active Ownership Fund SICAV SIF SCS reports options transactionsFinanzNachrichten•May 26, 2026•HelloFresh
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HelloFresh Debuts as Official Meal Kit Provider of BottleRock Napa Valley Music FestivalBusiness Wire•May 19, 2026•HelloFresh
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