When was HelloFresh founded?

HelloFresh was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is HelloFresh located?

HelloFresh is headquartered in Berlin, Germany.

Who is the current CEO of HelloFresh?

Laurent Guillemain and Dominik S Richter s of HelloFresh. Laurent Guillemain has also founded 1 company.

How many employees does HelloFresh have?

As of Mar 31, 2026, the latest employee count at HelloFresh is 17047.

Is HelloFresh a funded company?

HelloFresh is a funded company, having raised a total of $367M across 8 funding rounds to date. The company's 1st funding round was a $10M Series B round, raised on Dec 11, 2012.

When was the latest funding round of HelloFresh?

HelloFresh's latest funding was a Post IPO round on Aug 05, 2019, with participation from 3 investors.

What is the annual revenue of HelloFresh?

Annual revenue of HelloFresh is €1.28B as on Dec 31, 2018.

Is HelloFresh a Online Grocery company?

The primary sector of HelloFresh is Online Grocery.

Where does HelloFresh rank among its competitors?

HelloFresh ranks 1st amongst 120 active competitors, of which 15 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Blue Apron, which secured $40M in May, 2022.

Who are the top competitors of HelloFresh?

HelloFresh's top competitors include Marley Spoon, Blue Apron and Home Chef. Among them, Blue Apron secured the most recent funding round in May, 2022.

HelloFresh - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that HelloFresh operate in

HelloFresh serves in the Food and Agriculture Tech market segments.The primary business model of HelloFresh is:

Food and Agriculture Tech > Online Grocery > ***** **** > ***** ******

Company Details

Provider of meal recipe kits subscription service. It offers a grocery subscription service where customers receive a weekly box containing three to five easy-to-cook recipes created by professional chefs and nutritionists with instructions and related content. Its menu includes noodles, burgers, fried rice, and more. The mobile application is available for Android and iOS users.

Website: www.hellofresh.com/
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Key Metrics

Founded Year

2011

Location

Berlin, Germany

Stage

Public

Total Funding

$367M in 8 rounds

Latest Funding Round

Post IPO, Aug 05, 2019, Undisclosed

Investors

Phenomen Ventures & 17 more

Ranked

1^st among 120 active competitors

Annual Revenue

€1.28B as on Dec 31, 2018

Employee Count

17,047 as on Mar 31, 2026

Investment & Acquisitions

Youfoodz & 5 more

Similar Companies

Marley Spoon & 445 more

Exit Details

Public

View HelloFresh's full profile

HelloFresh is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HelloFresh SE CIN: HRB182382 , Germany, Active	Dec 30, 2014	$1.51B (As on Dec 31, 2018)	21783 (As on Dec 31, 2024)

HelloFresh got listed on Nov 02, 2017.

Click here to take a look at HelloFresh's IPO in detail

HelloFresh has raised a total funding of $367M over 8 rounds. Its first funding round was on Dec 11, 2012. Its latest funding round was a Post IPO round on Aug 05, 2019 for an undisclosed amount. 3 investors participated in its latest round. HelloFresh has 18 institutional investors.

Here is the list of recent funding rounds of HelloFresh:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 05, 2019	Undisclosed	Post IPO	-	-	-	Bitburger Ventures, Vorwerk Ventures, Movendocapital
Dec 06, 2018	$2.08M	Post IPO	-	-	-	-
Dec 20, 2016	$88.8M	Series G	-	-	-	Baillie Gifford

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View details of HelloFresh's funding rounds and investors

The founders of HelloFresh are Thomas Griesel, Laurent Guillemain, Dominik S Richter and Jessica Nilsson. Laurent Guillemain, Dominik S Richter, Marie-Anne Lambert Vellvé, Arnaud Stahl and Pauwel Wiertsema are the CEOs of HelloFresh.

Here are the details of HelloFresh's key team members:

Thomas Griesel: Co-Founder of HelloFresh and founder of 2 other companies, Hello Fresh and HelloFresh. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Laurent Guillemain: Co-Founder & CEO, The Pets Table of HelloFresh.
Dominik S Richter: Co-Founder & CEO of HelloFresh.
Contact Info: 1 email address
Jessica Nilsson: Co-Founder of HelloFresh.
Contact Info: 1 email address

View details of HelloFresh's Founder profiles and Board Members

HelloFresh's employee count trend

HelloFresh has 17,047 employees as of Mar 26. Here is HelloFresh's employee count trend over the years:

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Top competitors of HelloFresh include Marley Spoon, Blue Apron and Home Chef. Here is the list of Top 10 competitors of HelloFresh, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	HelloFresh 2011, Berlin (Germany), Public	Provider of meal recipe kits subscription service	$367M	Baillie Gifford, Kinnevik & 16 others	85/100
2nd	Marley Spoon 2012, Berlin (Germany), Acquired	Provider of meal kits, prepared meals, and market essentials	$71.1M	VNV Global, Union Square Ventures & 16 others	77/100
3rd	Blue Apron 2012, New York City (United States), Acquired	Provider of subscription-based meal kit delivery services	$194M	Fidelity Investments, Stripes & 20 others	74/100
4th	Home Chef 2013, Chicago (United States), Acquired	Platform offering recipe meal kit delivery services	$55.8M	L Catterton, Guild Capital & 9 others	76/100
5th	Gousto 2012, London (United Kingdom), Series F	Provider of recipe boxes containing fresh ingredients and recipe instructions	$541M	BGF, Perwyn & 40 others	75/100
6th	Mindful Chef 2014, London (United Kingdom), Acquired	Platform offering meal kit	$11.6M	Piper, Seedrs & 1 others	65/100
7th	Sun Basket 2011, San Francisco (United States), Series E	Online subscription recipe box with pre measured ingredients	$125M	PivotNorth Capital, August Capital & 19 others	64/100
8th	Green Chef 2014, Boulder (United States), Acquired	Provider of organic meal kit based on subscription	$15.5M	New Enterprise Associates, Greenspring Associates ... & 2 others	59/100
9th	Purple Carrot 2014, Boston (United States), Acquired	Online platform to purchase plant-based meal kits	$8.8M	New Crop Capital, Stray Dog Capital & 9 others	58/100
10th	Plated 2012, New York City (United States), Acquired	Online grocery delivery and pickup, offering fresh food and household essentials	$89.5M	Greycroft, Formation 8 & 23 others	54/100

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HelloFresh has made 1 investments in companies including Vitable. HelloFresh has also acquired 5 companies including Youfoodz and Factor 75.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 13, 2021	Acquisition	Youfoodz	2012	Brisbane (Australia)
Jun 16, 2021	Investments	Vitable	2019	Sydney (Australia)
Nov 23, 2020	Acquisition	Factor 75	2011	Chicago (United States)