When was Plated founded?

Plated was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Plated located?

Plated is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Plated?

Nick Taranto and Josh Hix s of Plated. Nick Taranto is also angel investors in 2 startups.

How many employees does Plated have?

As of Jun 30, 2026, the latest employee count at Plated is 238.

Is Plated a funded company?

Plated is a funded company, having raised a total of $89.5M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 09, 2013.

How much is Plated worth?

The last known valuation of Plated was $***** as of Nov 30, 2017.

When was the latest funding round of Plated?

Plated's latest funding was a $***** Series B round on Aug 07, 2017, with participation from 0 investor.

Where does Plated rank among its competitors?

Plated ranks 7th amongst 74 active competitors, of which 5 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Blue Apron, which secured $40M in May, 2022.

Who are the top competitors of Plated?

Plated's top competitors include HelloFresh, Home Chef and Blue Apron. Among them, Blue Apron secured the most recent funding round in May, 2022.

Plated - 2026 Company Profile, Team, Funding & Competitors

Plated is an acquired company based in New York City (United States), founded in 2012 by Nick Taranto and Josh Hix. It operates as an Online grocery delivery and pickup, offering fresh food and household essentials. Plated has raised $89.5M in funding from investors like Greycroft, ff Venture Capital and Formation 8, with last known valuation of $*****. The company has 74 active competitors, including 5 funded and 10 that have exited. Its top competitors include companies like HelloFresh, Home Chef and Blue Apron.

Company Details

Online grocery delivery and pickup, offering fresh food and household essentials. It is a comprehensive online platform providing grocery, health, pharmacy, and business-related products. Customers can shop for fresh produce, bakery items, dairy, meat, seafood, pantry staples, beverages, frozen foods, and household items. The platform offers features like personalized deals, loyalty programs, digital coupons, and the ability to earn points for discounts. It provides convenient options such as online ordering, delivery, pickup, and subscription services. The platform also includes recipes, meal planning tools, and options for various dietary preferences. It offers mobile apps for easy shopping and fuel rewards. The platform aims to provide a seamless and convenient grocery shopping experience with a focus on quality, value, and customer satisfaction.

Website: plated.com
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2012

Location

New York City, United States

Stage

Acquired

Total Funding

$89.5M in 8 rounds

Latest Funding Round

Series B, Aug 07, 2017, $*****

Last Known Valuation

$***** as on Nov 30, 2017

Investors

Greycroft & 24 more

Ranked

7^th among 74 active competitors

Employee Count

238 as on Jun 30, 2026

Similar Companies

HelloFresh & 447 more

Exit Details

Acquired by Albertsons (Sep 21, 2017)

View Plated's full profile

Plated is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DINEINFRESH, INC. CIN: 455445166 , United States, Active	Dec 31, 1999	-	257 (As on Dec 31, 2019)	-

Plated got acquired by Albertsons on Sep 21, 2017.

Click here to take a look at Plated's acquisition in detail

Plated has raised a total funding of $89.5M over 8 rounds. Its first funding round was on May 09, 2013. Plated has 21 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Plated:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 07, 2017	9768113	Series B	5906903	4157827	7532059	1081543
Aug 10, 2016	5142217	Series B	4547688	9424724	3089189	9099870
Apr 22, 2015	7075369	Conventional Debt	6702590	5740938	3307791	9991411

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View details of Plated's funding rounds and investors

The founders of Plated are Nick Taranto and Josh Hix.

Here are the details of Plated's key team members:

Nick Taranto: Former Co-Founder & Co-CEO of Plated and founder of 4 other companies, including Legends, Ever Scouts and Canopy Club. They are also an angel investor in 2 startups.
Josh Hix: Former Co-Founder & CEO of Plated and founder of 1 other company. They are also an angel investor in 1 startup.

View details of Plated's Founder profiles and Board Members

Plated's employee count trend

Plated has 238 employees as of Jun 26. Here is Plated's employee count trend over the years:

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Top competitors of Plated include HelloFresh, Home Chef and Blue Apron. Here is the list of Top 10 competitors of Plated, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	HelloFresh 2011, Berlin (Germany), Public	Provider of meal recipe kits subscription service	$367M	Phenomen Ventures, Baillie Gifford & 16 others	85/100
2nd	Home Chef 2013, Chicago (United States), Acquired	Platform offering recipe meal kit delivery services	$55.8M	L Catterton, Guild Capital & 9 others	74/100
3rd	Blue Apron 2012, New York City (United States), Acquired	Provider of subscription-based meal kit delivery services	$194M	Fidelity Investments, Stripes & 20 others	72/100
4th	Marley Spoon 2012, Berlin (Germany), Acquired	Provider of meal kits and prepared meals delivered to homes	$71.1M	VNV Global, Atlantic Labs & 16 others	72/100
5th	Green Chef 2014, Boulder (United States), Acquired	Provider of organic meal kit based on subscription	$15.5M	New Enterprise Associates, #adm ventures & 2 others	68/100
6th	Sun Basket 2011, San Francisco (United States), Series E	Online subscription recipe box with pre measured ingredients	$125M	PivotNorth Capital, August Capital & 19 others	63/100
7th	Plated 2012, New York City (United States), Acquired	Online grocery delivery and pickup, offering fresh food and household essentials	$89.5M	Greycroft, Arena Ventures & 23 others	61/100
8th	Gobble 2010, Palo Alto (United States), Acquired	15-minute meal kits delivered: fresh, homemade dinners made easy	$27.1M	Khosla Ventures, Y Combinator & 26 others	59/100
9th	Hungryroot 2015, New York City (United States), Series C	Online platform offering artificial intelligence-powered personalized grocery service	$78.3M	Crosslink Capital, Lerer Hippeau & 11 others	57/100
10th	Purple Carrot 2014, Boston (United States), Acquired	Online platform to purchase plant-based meal kits	$8.8M	New Crop Capital, Stray Dog Capital & 9 others	55/100