Where is HONE located?

HONE is headquartered in London, United Kingdom.

Is HONE a funded company?

HONE is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does HONE rank among its competitors?

HONE ranks 53rd amongst 33 active competitors, of which 9 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Roomstory, which secured $350K in Jun, 2025.

Who are the top competitors of HONE?

HONE's top competitors include Olive Theory, Wescover and Hullabalook. Among them, Roomstory secured the most recent funding round in June, 2025.

HONE - 2026 Company Profile & Competitors

Company Details

Online product discovery platform for home improvement products. Users can browse through a range of products such as furniture, lamps, home furnishing products, wardrobes, mattresses, mirrors, and more. The company aggregates products from various retailers and list them on its platform. Users can select their choice of products which redirect them to its retailer website.

Website: honestore.co.uk
Social
Email ID: *****@honestore.co.uk

Key Metrics

Founded Year

2018

Location

London, United Kingdom

Stage

Deadpooled

Ranked

53^rd among 54 competitors

Similar Companies

Wescover & 47 more

View HONE's full profile

HONE has not raised any funding rounds yet.

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Top competitors of HONE include Olive Theory, Wescover and Hullabalook. Here is the list of Top 10 competitors of HONE, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Olive Theory 2012, Mumbai (India), Series A	Online product discovery platform offering visual search for home-improvement products	$3.45M	Blume Venture, FabFurnish & 44 others	52/100
2nd	Wescover 2015, San Francisco (United States), Acquired	Online product discovery platform for furniture and home decor items	$3.11M	Tank Hill Ventures, Floodgate & 10 others	48/100
3rd	Hullabalook 2016, London (United Kingdom), Series A	Virtual fitting solutions for furniture and appliances	$12.5M	Nauta Capital, Conviction & 4 others	46/100
4th	ufurnish.com 2019, London (United Kingdom), Seed	Online product discovery platform offering multi-category home products	$7.15M	Itv Adventures, Broadleaf Partners & 31 others	39/100
5th	HomePortfolio 1998, Boston (United States), Series C	Online content-driven marketplace platform for house remodeling & design	$71.5M	Oak Investment Partners, Advent International ... & 4 others	37/100
6th	Home Canvas 2015, Bengaluru (India), Unfunded	Online product discovery platform for furniture and home decor items	-	-	36/100
7th	Biano 2015, Prague (Czech Republic), Funding Raised	Online Platform offering home improvement products	-	Miton	34/100
8th	Moebel24 2015, Berlin (Germany), Seed	Online product discovery platform for home decor and furniture	-	CHECK24 Ventures, ApolloCapital & 8 others	31/100
9th	Materiall 2015, Atlanta (United States), Seed	AI-based furniture recommendation and discovery platform	-	Alchemist Accelerator, ParticleX & 4 others	30/100
10th	Roomstory 2024, Gurugram (India), Seed	Online platform offering AI-powered interior design and shopping solutions	$350K	Rukam Sitara, Wolfpack Labs & 1 others	30/100
53rd	HONE 2018, London (United Kingdom), Deadpooled	Online product discovery platform for home improvement products	-	-	15/100