When was Honest Beauty founded?

Honest Beauty was founded in 2014.

Where is Honest Beauty located?

Honest Beauty is headquartered in Santa Monica, United States.

How many employees does Honest Beauty have?

As of Dec 31, 2021, Honest Beauty has 187 employees, reflecting a 1% year-over-year decline in headcount.

How much is Honest Beauty worth?

The latest valuation of Honest Beauty is $***** as of Feb 02, 2017.

Where does Honest Beauty rank among its competitors?

Honest Beauty ranks 49th amongst 314 active competitors, of which 26 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Glossier, which secured $45M in Jun, 2026.

Who are the top competitors of Honest Beauty?

Honest Beauty's top competitors include Glossier, Sugar Cosmetics and Julep. Among them, Glossier secured the most recent funding round in June, 2026.

Honest Beauty - 2026 Company Profile, Team & Competitors

Honest Beauty is an unfunded company based in Santa Monica (United States), founded in 2014 by Jessica Alba and Sean Kane. It operates as a Clean beauty and baby products made with trusted, naturally-derived ingredients. Honest Beauty has not raised any funding yet, with a current valuation of $*****. The company has 314 active competitors, including 26 funded and 13 that have exited. Its top competitors include companies like Glossier, Sugar Cosmetics and Julep.

Company Details

Clean beauty and baby products made with trusted, naturally-derived ingredients. This company offers a range of dermatologist-tested skincare, makeup, bath, body, diaper, and baby clothing products. They focus on creating formulas with ingredients you can trust, catering to various skin types like sensitive, dry, and normal/combination. The product line includes cleansers, moisturizers, serums, eye creams, lip balms, and makeup kits. They also offer subscription services for diapers and wipes. The company emphasizes clean, conscious beauty, using ethically sourced ingredients. They provide gifts and kits for baby showers and new moms. The website offers user account login, search functionality, and a shopping cart for online purchases. They also have a mobile app and social media presence.

Website: honestbeauty.com
Social
Part Of

Key Metrics

Founded Year

2014

Location

Santa Monica, United States

Stage

Unfunded

Post Money Valuation

$***** as on Feb 02, 2017

Ranked

49^th among 314 active competitors

Employee Count

187 as on Dec 31, 2021

Similar Companies

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View Honest Beauty's full profile

Honest Beauty is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
THE HONEST COMPANY, INC. CIN: 90-0750205 , United States, Active	Dec 31, 2013	-	-	-

Honest Beauty has not raised any funding rounds yet.

The founders of Honest Beauty are Jessica Alba and Sean Kane.

Here are the details of Honest Beauty's key team members:

Jessica Alba: Co-Founder & President of Honest Beauty and founder of 1 other company. They are also an angel investor in 3 startups.
Contact Info: 1 email address
Sean Kane: Co-Founder & President of Honest Beauty and founder of 2 other companies, Tiller & Hatch and Honest.
Contact Info: 1 email address

View details of Honest Beauty's Founder profiles and Board Members

Honest Beauty's employee count trend

Honest Beauty has 187 employees as of Dec 21. The total employee count is 2.0% lower than what it was in Dec 20. Here is Honest Beauty's employee count trend over the years:

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Top competitors of Honest Beauty include Glossier, Sugar Cosmetics and Julep. Here is the list of Top 10 competitors of Honest Beauty, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 23 others	69/100
2nd	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	India Quotient, A91 Partners & 71 others	63/100
3rd	Julep 2007, Seattle (United States), Acquired	Fuss-free beauty brand offering easy-to-use makeup and skincare products	$65.7M	Andreessen Horowitz, Altimeter Capital & 13 others	58/100
4th	Drunk Elephant 2012, Houston (United States), Acquired	Manufacturer of skincare, haircare, and body care products	$8.33M	VMG Partners & 1 others	55/100
5th	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	Sandbridge Capital, L Catterton & 4 others	53/100
6th	Kylie Cosmetics 2015, Oxnard (United States), Acquired	Internet first brand offering multi-category organic beauty products	-	-	53/100
7th	Augustinus Bader 2017, New York City (United States), Series B	Internet first brand offering multi-category beauty products	$25M	General Atlantic, Impala & 3 others	52/100
8th	LimeLight by Alcone 2004, New York City (United States), Acquired	Brand of beauty and personal care products	$27.3M	USVP, Rustic Canyon Partners & 4 others	51/100
9th	Beautycounter 2012, Santa Monica (United States), Acquired	Internet-first brand of multi-category beauty products	$41.9M	TPG, Thecarlylegroup.fr & 11 others	48/100
10th	Joanna Vargas 2006, New York City (United States), Unfunded	Internet-first brand of multi-category beauty products	-	-	48/100
49th	Honest Beauty 2014, Santa Monica (United States), Unfunded	Clean beauty and baby products made with trusted, naturally-derived ingredients	-	-	30/100