Honey - About the company
Honey is an acquired company based in Pasadena (United States), founded in 2012 by George Ruan and Ryan Hudson. It operates as a Finds and applies coupons and deals automatically while you shop online. Honey has raised $9.8M in funding, with last known valuation of $*****. The company has 23 active competitors, including 9 funded and 3 that have exited. Its top competitors include companies like Lolli, Flipshope and Kudos.
Company Details
Finds and applies coupons and deals automatically while you shop online. It is a browser extension that automatically searches for and applies coupons and promo codes on over thousands of shopping sites. It helps users save time and money by automatically testing codes at checkout. The extension also offers a price tracker, allowing users to monitor price drops on items they are interested in. It also compares sellers on marketplaces, factoring in shipping and other benefits. This is a B2C tech company that provides a seamless way to find savings while shopping online.
- Website
- www.joinhoney.com/
- Social
- Registered Address
- Los Angeles, California
Key Metrics
Founded Year
2012
Location
Pasadena, United States
Stage
Acquired
Total Funding
$9.8M in 3 rounds
Latest Funding Round
Last Known Valuation
$***** as on Nov 20, 2019
Investors
Ranked
1st among 23 active competitors
Employee Count
361 as on Mar 31, 2026
Exit Details
Acquired by PayPal (Nov 20, 2019)
Legal entities associated with Honey
Honey is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
HONEY SCIENCE CIN: 461326715 , United States, Active | Dec 26, 999 | - | 370 (As on Dec 31, 2019) | - |
Honey Gold CIN: 40203067500 , Latvia, Active | May 09, 2017 | €0 - €1M (As on Dec 31, 2024) | 3 (As on Dec 31, 2022) | - |
Honey's acquisition details
Click here to take a look at Honey's acquisition in detail
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Honey's funding and investors
Honey has raised a total funding of $9.8M over 3 rounds. Its first funding round was on 2013. Honey has 12 institutional investors.
Here is the list of recent funding rounds of Honey:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 26, 2016 | 5521325 | Series B | 6605363 | 1290304 | 7231025 | 3095623 |
Jan 21, 2016 | 1262829 | Series A | 5060626 | 6207504 | 3068115 | 2922136 |
2013 | 9809 | Seed | 1821 | 6316 | 2136 | 4433 |
Access funding benchmarks and valuations. Sign up today!View details of Honey's funding rounds and investors
Honey's founders and board of directors
Founder? Claim ProfileThe founders of Honey are George Ruan and Ryan Hudson.
Here are the details of Honey's key team members:
- George Ruan: Co-Founder & CEO of Honey. They are also an angel investor in 9 startups.Contact Info: 1 email address
- Ryan Hudson: Co-Founder & CTO of Honey. They are also an angel investor in 2 startups.Contact Info: 1 email address
View details of Honey's Founder profiles and Board Members
Honey's employee count trend
Honey has 361 employees as of Mar 26. Here is Honey's employee count trend over the years:
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Honey's Competitors and alternates
Top competitors of Honey include Lolli, Flipshope and Kudos. Here is the list of Top 10 competitors of Honey, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Honey 2012, Pasadena (United States), Acquired | Finds and applies coupons and deals automatically while you shop online | $9.8M | 69/100 | |
2nd | _1541999239485.png?devicePixelRatio=2&height=30&width=30){kind=logo} Lolli 2018, New York City (United States), Acquired | Browser extension for earning bitcoin or cash | $28.2M | 61/100 | |
3rd | Chrome extension providing coupons | - | - | 53/100 | |
4th |  Kudos 2021, Remote (United States), Series A | Online platform offering cashback for multi-category products and services | $42.7M | 50/100 | |
5th | Provider of a shopping assistant platform with coupons and cash rewards | $25M | 49/100 | ||
6th | Checkmate 2021, San Francisco (United States), Series A | Provider of browser extension tool for coupons discovery | $25.3M | 48/100 | |
7th | Online platform offering card based cashback on multi-category products shopping | $125K | 38/100 | ||
8th | Pouch 2016, London (United Kingdom), Acquired | Provider of browser extension for finding offers on online stores | - | 37/100 | |
9th | Online browser extension offering coupons for multi-category products | $1.07M | 34/100 | ||
10th | Shopper.com 2018, Birmingham (United Kingdom), Seed | Provider of browser extension-based platform to avail cashback & deals from e-commerce stores | $973K | 32/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Honey's competitors? Click here to see the top ones
Honey's Investments and acquisitions
Honey has made no investments or acquisitions yet.
Reports related to Honey
Here is the latest report on Honey's geography:
News related to Honey
Filter this listMedia has covered Honey for 1 event in last 1 year, It was about company updates.
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Private equity-backed housebuilder Honey targets £40m Mansfield developmentTheBusinessDesk.com•Sep 29, 2025•Honey
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Honey finally discloses that it uses affiliate codes now that Google Chrome requires it9to5Google•Mar 12, 2025•Honey, Google Sites
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Gamersnexus Is Leading A New Class Action Lawsuit Against PaypalThe Verge•Jan 15, 2025•Gamers Nexus, PayPal, Honey
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PayPal's Honey extension faces investigation for stealing influencer sales commissions.PR Newswire•Jan 09, 2025•, PayPal, Honey
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Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
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