When was Honey founded?

Honey was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Honey located?

Honey is headquartered in Pasadena, United States. It is registered at Los Angeles, California.

Who is the current CEO of Honey?

George Ruan of Honey. They are also angel investors in 9 startups, including .

How many employees does Honey have?

As of Jun 30, 2026, the latest employee count at Honey is 389.

Is Honey a funded company?

Honey is a funded company, having raised a total of $9.8M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2013.

How much is Honey worth?

The last known valuation of Honey was $***** as of Nov 20, 2019.

When was the latest funding round of Honey?

Honey's latest funding was a $***** Series B round on Oct 26, 2016, with participation from 0 investor. Its primary sector is Coupons and Deals. In United States, the Coupons and Deals sector has seen $205M in funding in 2026 to date.

Where does Honey rank among its competitors?

Honey ranks 1st amongst 23 active competitors, of which 9 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Kudos, which secured $10.2M in May, 2024.

Who are the top competitors of Honey?

Honey's top competitors include Lolli, Karma and Flipshope. Among them, Kudos secured the most recent funding round in May, 2024.

Honey - 2026 Company Profile, Team, Funding & Competitors

Q: Is Honey an acquired company?

Honey got acquired by PayPal on Nov 20, 2019.

Honey is an acquired company based in Pasadena (United States), founded in 2012 by George Ruan and Ryan Hudson. It operates as a Developer of browser extensions that identify and apply discount codes. Honey has raised $9.8M in funding, with last known valuation of $*****. The company has 23 active competitors, including 9 funded and 3 that have exited. Its top competitors include companies like Lolli, Karma and Flipshope.

Company Details

Developer of browser extensions that identify and apply discount codes. These tools automatically search for promotional offers during online checkout processes to reduce purchase costs. The software also monitors product pricing to notify users of potential savings when costs decrease. Additionally, the technology compares seller information to assist in identifying favorable purchase options across various online retail platforms.

Website: www.joinhoney.com/
Social
Registered Address: Los Angeles, California

Key Metrics

Founded Year

2012

Location

Pasadena, United States

Stage

Acquired

Total Funding

$9.8M in 3 rounds

Latest Funding Round

Series B, Oct 26, 2016, $*****

Last Known Valuation

$***** as on Nov 20, 2019

Investors

AI List Capital & 11 more

Ranked

1^st among 23 active competitors

Employee Count

389 as on Jun 30, 2026

Similar Companies

Lolli & 33 more

Exit Details

Acquired by PayPal (Nov 20, 2019)

View Honey's full profile

Honey is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HONEY SCIENCE CIN: 461326715 , United States, Active	Dec 26, 999	-	370 (As on Dec 31, 2019)	-
Honey Gold CIN: 40203067500 , Latvia, Active	May 09, 2017	€0 - €1M (As on Dec 31, 2024)	3 (As on Dec 31, 2022)	-

Honey got acquired by PayPal on Nov 20, 2019 at an acquisition amount of $*****.

Click here to take a look at Honey's acquisition in detail

Honey has raised a total funding of $9.8M over 3 rounds. Its first funding round was on 2013. Honey has 12 institutional investors.

Here is the list of recent funding rounds of Honey:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 26, 2016	4105664	Series B	2951896	8424436	3322332	4677285
Jan 21, 2016	2185837	Series A	1035252	2098593	7992307	5538768
2013	8872	Seed	3603	6204	8025	7362

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View details of Honey's funding rounds and investors

The founders of Honey are George Ruan and Ryan Hudson.

Here are the details of Honey's key team members:

George Ruan: Co-Founder & CEO of Honey. They are also an angel investor in 9 startups.
Contact Info: 1 email address
Ryan Hudson: Co-Founder & CTO of Honey. They are also an angel investor in 2 startups.
Contact Info: 1 email address

View details of Honey's Founder profiles and Board Members

Honey's employee count trend

Honey has 389 employees as of Jun 26. Here is Honey's employee count trend over the years:

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Top competitors of Honey include Lolli, Karma and Flipshope. Here is the list of Top 10 competitors of Honey, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Honey 2012, Pasadena (United States), Acquired	Developer of browser extensions that identify and apply discount codes	$9.8M	AI List Capital, Mucker & 10 others	68/100
2nd	Lolli 2018, New York City (United States), Acquired	Browser extension for earning bitcoin or cash	$28.2M	Digital Currency Group, Version One Ventures ... & 52 others	60/100
3rd	Karma 2014, Tel Aviv (Israel), Series A	Provider of a shopping assistant platform with coupons and cash rewards	$25M	Target Global, Skywell Capital Partners & 8 others	55/100
4th	Flipshope 2014, Bengaluru (India), Unfunded	Chrome extension providing coupons	-	-	53/100
5th	Checkmate 2021, San Francisco (United States), Series A	Provider of browser extension tool for coupons discovery	$25.3M	Fuel Capital, Google Ventures & 23 others	51/100
6th	Kudos 2021, Remote (United States), Series A	Online platform offering cashback for multi-category products and services	$42.7M	QED Investors, Patron & 9 others	50/100
7th	Pouch 2016, London (United Kingdom), Acquired	Provider of browser extension for finding offers on online stores	-	MassChallenge, Epic Capital Ventures	37/100
8th	Lumaly 2020, Berlin (Germany), Seed	Online browser extension offering coupons for multi-category products	$1.07M	Dutch Founders Fund, FJ Labs & 11 others	34/100
9th	Shopper.com 2018, Birmingham (United Kingdom), Seed	Provider of browser extension-based platform to avail cashback & deals from e-commerce stores	$973K	Ignite NI	32/100
10th	Sleek 2021, Toronto (Canada), Seed	Online platform offering card based cashback on multi-category products shopping	$125K	Y Combinator, Hyde Park Venture Partners & 2 others	31/100