When was HooYu founded?

HooYu was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is HooYu located?

HooYu is headquartered in London, United Kingdom. It is registered at Unit 8 Quayside Lodge, William Morris Way, London, SW6 2UZ.

Which legal entities is HooYu associated with?

HooYu is associated with HOOYU LTD.

How many employees does HooYu have?

As of Jun 30, 2026, the latest employee count at HooYu is 62.

Is HooYu a funded company?

HooYu is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jun 24, 2011.

How much is HooYu worth?

The last known valuation of HooYu was £***** as of Jun 24, 2011.

When was the latest funding round of HooYu?

HooYu's latest funding was a $***** Seed round on Jun 24, 2011, with participation from 0 investor.

Where does HooYu rank among its competitors?

HooYu ranks 280th amongst 1758 active competitors, of which 394 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Idfy, which secured $24.3M in Feb, 2026.

Who are the top competitors of HooYu?

HooYu's top competitors include Jumio, Idfy and IDnow. Among them, Idfy secured the most recent funding round in February, 2026.

HooYu - 2026 Company Profile, Team, Funding, Competitors & Financials

HooYu is an acquired company based in London (United Kingdom), founded in 2010. It operates as a Provider of customer identity verification solutions. HooYu has raised an undisclosed amount in funding, with last known valuation of £*****. The company has 1758 active competitors, including 394 funded and 234 that have exited. Its top competitors include companies like Jumio, Idfy and IDnow.

Company Details

Provider of customer identity verification solutions. It verifies customers by analyzing the digital footprint, authenticating driving license, ID card, or passport. It also offers a biometric facial verification system to authenticate the customers. Users can send invites to customers to verify the identity.

Website: www.hooyu.com/h/
Social
Email ID: *****@hooyu.com
Phone Number: +44 **********
Registered Address: Unit 8 Quayside Lodge, William Morris Way, London, SW6 2UZ

Key Metrics

Founded Year

2010

Location

London, United Kingdom

Stage

Acquired

Latest Funding Round

Seed, Jun 24, 2011, $*****

Last Known Valuation

£***** as on Jun 24, 2011

Investors

Andrew DE Candole & 8 more

Ranked

280^th among 1758 active competitors

Employee Count

62 as on Jun 30, 2026

Similar Companies

Jumio & 2262 more

Exit Details

Acquired by Mitek (Mar 23, 2022)

View HooYu's full profile

HooYu is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HOOYU LTD CIN: 7180348 , Germany, Active	Mar 04, 2010	-	60 (As on Mar 31, 2019)

HooYu got acquired by Mitek on Mar 23, 2022.

Click here to take a look at HooYu's acquisition in detail

HooYu has raised funding over 1 round. HooYu has 2 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of HooYu:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 24, 2011	6135127	Seed	4424052	7994579	6159226	3229762

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View details of HooYu's funding rounds and investors

HooYu's Board of Directors

HooYu's board has 2 active members. Sanjay Gupta and Vishnu Agrawal are independent board members.

Here is the list of HooYu's board of directors:

Name	Type	Representing	Status	Duration
Sanjay Gupta	Independent board member	-	Current	4y 1m
nqwt{ys	Independent board member	-	Current	4y 5m
sghhdqq	Independent board member	-	Past	8y 2m
gobkprs	Independent board member	-	Past	2y 8m
tgiwmqh	Independent board member	-	Past	5y 9m
zztbcxe	Independent board member	-	Past	3y 5m

HooYu's employee count trend

HooYu has 62 employees as of Jun 26. Here is HooYu's employee count trend over the years:

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Top competitors of HooYu include Jumio, Idfy and IDnow. Here is the list of Top 10 competitors of HooYu, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Jumio 2010, Sunnyvale (United States), Acquired	Provider of AI-powered identity verification solutions	$196M	Great Hill Partners, Millennium Technology Value Partners ... & 10 others	76/100
2nd	Idfy 2011, Mumbai (India), Series F	Provider of a platform for identity verification and risk management	$62.7M	Blume Venture, New Enterprise Associates ... & 40 others	75/100
3rd	IDnow 2010, Munich (Germany), Acquired	Provider of automated and expert-led identity verification and digital trust services	$40M	Seventure Partners, BayBG Venture Capital ... & 40 others	75/100
4th	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Entree Capital & 21 others	75/100
5th	Simplex 2014, Ramat Gan (Israel), Acquired	AI-based crypto payments and fraud prevention solutions for businesses	$19M	Cumberland Mining, BITMAIN & 12 others	73/100
6th	BitGo 2013, Palo Alto (United States), Public	Platform that offers crypto based financial services	$170M	Valor Equity Partners, Galaxy & 38 others	73/100
7th	Profitero 2009, Dun Laoghaire (Ireland), Acquired	Platform offering E- Commerce analytics solutions	$28.2M	Scaleworks, Polaris Partners & 10 others	73/100
8th	Onfido 2012, London (United Kingdom), Acquired	Provider of identity verification and digital security authentication software solutions	$242M	Said Business School, Salesforce Ventures ... & 104 others	72/100
9th	Evrotrust 2015, Sofia (Bulgaria), Series B	AI based identity verification and e-Signing solution provider	$13.8M	3TS Capital Partners, BDB & 5 others	72/100
10th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
280th	HooYu 2010, London (United Kingdom), Acquired	Provider of customer identity verification solutions	-	Formax-bpo.com, Broughton Contracting & Utilities ... & 7 others	44/100