When was Hotmart founded?

Hotmart was founded in 2011 and became a unicorn in 2021.

Where is Hotmart located?

Hotmart is headquartered in Amsterdam, Netherlands.

How many employees does Hotmart have?

As of Feb 28, 2026, the latest employee count at Hotmart is 12478.

Is Hotmart a funded company?

Hotmart is a funded company, having raised a total of $130M across 4 funding rounds to date. The company's 1st funding round was a $193K Seed round, raised on Aug 01, 2011.

How much is Hotmart worth?

The latest valuation of Hotmart is $1B as of Mar 30, 2021.

When was the latest funding round of Hotmart?

Hotmart's latest funding was a $130M Series C round on Mar 30, 2021, with participation from 2 investors.

Is Hotmart a Continued Learning company?

The primary sectors of Hotmart are Continued Learning and E-Commerce Enablers.

Where does Hotmart rank among its competitors?

Hotmart ranks 1st amongst 1026 active competitors, of which 69 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Whop, which secured $200M in Feb, 2026.

Who are the top competitors of Hotmart?

Hotmart's top competitors include Gumroad, Whop and Kajabi. Among them, Whop secured the most recent funding round in February, 2026.

Hotmart - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Hotmart operate in

Hotmart serves in the EdTech, Retail market segments.The primary business model of Hotmart are:

Company Details

Hotmart is a cloud-based eCommerce solution that enables merchants to sell digital products. The company offers features like product and content management, email marketing, affiliate marketing, payment via Hotpay, PCI Compliance and CSE Security, analytics reports, and more. It also helps affiliates to earn commission by marketing and selling content through private blogs, websites, and other mediums.

Website: hotmart.com/en
Social

Key Metrics

Founded Year

2011

Location

Amsterdam, Netherlands

Stage

Series C

Total Funding

$130M in 4 rounds

Latest Funding Round

Series C, Mar 30, 2021, $130M

Post Money Valuation

$1B as on Mar 30, 2021

Investors

General Atlantic & 7 more

Ranked

1^st among 1026 active competitors

Employee Count

12,478 as on Feb 28, 2026

Investment & Acquisitions

Reshape & 3 more

Similar Companies

Gumroad & 1304 more

View Hotmart's full profile

Hotmart has raised a total funding of $130M over 4 rounds. Its first funding round was on Aug 01, 2011. Its latest funding round was a Series C round on Mar 30, 2021 for $130M. 2 investors participated in its latest round. Hotmart has 7 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Hotmart:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 30, 2021	$130M	Series C	$1B	-	TCV	Alkeon Capital Management
Jul 17, 2019	Undisclosed	Series A	-	-	GIC, General Atlantic	Endeavor
2013	Undisclosed	Angel	-	-	Kees Koolen	-

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View details of Hotmart's funding rounds and investors

The founders of Hotmart are Joao Pedro Resende and Mateus Bicalho.

Here are the details of Hotmart's key team members:

Joao Pedro Resende: Co-Founder & CEO of Hotmart.
Mateus Bicalho: Co-Founder of Hotmart.
Contact Info: 1 email address

View details of Hotmart's Founder profiles and Board Members

Hotmart's employee count trend

Hotmart has 12,478 employees as of Feb 26. Here is Hotmart's employee count trend over the years:

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Top competitors of Hotmart include Gumroad, Whop and Kajabi. Here is the list of Top 10 competitors of Hotmart, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hotmart 2011, Amsterdam (Netherlands), Series C	Cloud-based eCommerce solution that enables merchants to sell digital products	$130M	GIC, TCV & 6 others	75/100
2nd	Gumroad 2011, San Francisco (United States), Series A	Provider of digital commerce tools for selling online creative content	$16.2M	First Round Capital, SV Angel & 19 others	74/100
3rd	Whop 2021, Brooklyn (United States), Series C	Digital platform that provides tools for building and managing online businesses	$217M	A Star, Zinal Growth & 18 others	73/100
4th	Kajabi 2010, Irvine (United States), Series A	Provider of a platform for creating and selling digital products	$550M	Spectrum Equity, Tiger Global Management & 7 others	70/100
5th	Thinkific 2012, Vancouver (Canada), Public	Provider of online academy builder	$25M	Rhino Ventures, VFF & 5 others	70/100
6th	Teachable 2013, New York City (United States), Acquired	Provider of software for hosting online courses and digital products	$15.2M	Accomplice, Atlas Venture & 17 others	68/100
7th	AppX 2020, Noida (India), Seed	Provider of platform enabling creators to build websites and mobile applications	$1.42M	Y Combinator, Global Founders Capital & 7 others	60/100
8th	Cosmofeed 2021, Bengaluru (India), Seed	Provider of platform enabling creators to build, launch, grow, and monetise content	$2.32M	100Unicorns, Waveform Venture & 11 others	60/100
9th	Nas.io 2019, New York City (United States), Series A	Platform offering AI-powered online business creation	$23M	Lightspeed Venture Partners, Graph Ventures ... & 16 others	59/100
10th	CYPHER LEARNING 2015, Plano (United States), Late Stage	Provider of cloud and app-based learning management system for schools and corporates	$40M	Invictus Growth, Hermes GPE	57/100

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Hotmart has made 1 investments in companies including Warren. Hotmart has also acquired 3 companies including Reshape and eNotas.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 02, 2024	Acquisition	Reshape	2018	Belo Horizonte (Brazil)
Jul 05, 2022	Acquisition	eNotas	2012	Belo Horizonte (Brazil)
Apr 28, 2021	Investments	Warren	2014	Porto Alegre (Brazil)