Whop - About the company
Whop is a series C company based in Brooklyn (United States), founded in 2021 by Zar S, Steven Schwartz, Youssef M., Cameron Zoub and Jack Sharkey. It operates as a Digital platform that provides tools for building and managing online businesses. Whop has raised $217M in funding, with a current valuation of $1.6B. The company has 81 active competitors, including 14 funded and 4 that have exited. Its top competitors include companies like Hotmart, Vendasta and Nas.io.
Sectors and market segments that Whop operate in
Whop serves in the Retail market segments.The primary business model of Whop is:Company Details
Digital platform that provides tools for building and managing online businesses. It enables creators and entrepreneurs to sell products, services, memberships, and digital experiences, while handling payments, access control, and business operations through integrated software infrastructure. It offers a suite of tools that support commerce, including payment processing, checkout systems, digital product delivery, memberships, and community or marketplace creation.
- Website
- whop.com
- Social
- Email ID
- *****@whop.com
- Registered Address
- 300 Kent Ave #401, Brooklyn, New York 11249.
Key Metrics
Founded Year
2021
Location
Brooklyn, United States
Stage
Series C
Total Funding
$217M in 3 rounds
Latest Funding Round
Post Money Valuation
$1.6B as on Feb 25, 2026
Investors
Ranked
2nd among 81 active competitors
Employee Count
615 as on Aug 31, 2026
Legal entities associated with Whop
Whop is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
WHOP INC CIN: 85-2300246 , United States, Active | Oct 03, 2024 | - | 24 (As on Dec 31, 2023) | - |
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Whop's funding and investors
Whop has raised a total funding of $217M over 3 rounds. Its latest funding round was a Series C round on Feb 25, 2026 for $200M. 1 investor participated in its latest round. Whop has 8 institutional investors and 12 angel investors.
Here is the list of recent funding rounds of Whop:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 25, 2026 | $200M | Series C | $1.6B | - | - | |
Jul 20, 2023 | $17M | Series A | $100M | - | - |
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Whop's founders and board of directors
Founder? Claim ProfileThe founders of Whop are Zar S, Steven Schwartz, Youssef M., Cameron Zoub and Jack Sharkey. Steven Schwartz is the CEO of Whop.
Here are the details of Whop's key team members:
- Zar S: Founder of Whop and founder of 3 other companies, Zar S - Founder, Bio Link and Peptide Club.
- Steven Schwartz: Co-Founder & CEO of Whop. Contact Info: 1 email address
- Youssef M.: Founder and CEO - Head Coach of Whop.
- Cameron Zoub: Co-Founder of Whop. Contact Info: 1 email address
- Jack Sharkey: Co-Founder of Whop. Contact Info: 1 email address
View details of Whop's Founder profiles and Board Members
Whop's employee count trend
Whop has 615 employees as of Aug 26. Here is Whop's employee count trend over the years:
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Whop's Competitors and alternates
Top competitors of Whop include Hotmart, Vendasta and Nas.io. Here is the list of Top 10 competitors of Whop, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Hotmart 2011, Amsterdam (Netherlands), Series C | Cloud-based eCommerce solution that enables merchants to sell digital products | $130M | 75/100 | |
2nd |  Whop 2021, Brooklyn (United States), Series C | Digital platform that provides tools for building and managing online businesses | $217M | 73/100 | |
3rd | Provider of an AI-powered platform automating marketing, sales, and operations | $143M | 66/100 | ||
4th |  Nas.io 2019, New York City (United States), Series A | Platform offering AI-powered online business creation | $23M | 59/100 | |
5th |  FastSpring 2005, Santa Barbara (United States), Acquired | Cloud based platform offering subscription management and tax collection solutions | - | 52/100 | |
6th |  SamCart 2013, Fulton (United States), Series B | Provider of a platform offering tools for digital product sales | $101M | 48/100 | |
7th | Provider of platform enabling creators to monetize content and manage business | $7.9M | 47/100 | ||
8th | Provider of informal distribution software solutions for businesses | - | 43/100 | ||
9th |  Byborre 2010, Amsterdam (Netherlands), Series B | Online B2B platform offering e-commerce software suite for fashion businesses | $18.2M | 39/100 | |
10th | Alana Enabled 2018, San Ramon (United States), Unfunded | Provider of AI-powered platform connecting shoppers to verified brands and retailers | - | - | 39/100 |
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Whop's Investments and acquisitions
Whop has made no investments or acquisitions yet.
Reports related to Whop
Here is the latest report on Whop's sector:
News related to Whop
Media has covered Whop for a total of 3 events in the last 1 year, 1 of them has been about partnerships.
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Tether invests in Whop to bring stablecoin payments to global creator marketplaceElectronic Payments International•Feb 26, 2026•Whop, Tether, Tether, Axiym
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Sezzle Adds New BNPL Merchants Ahead of HolidaysPYMNTS.com•Oct 08, 2025•Whop, D&B Supply, Scheels, Cato Fashions and 2 others
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New York-based online marketplace for digital goods Whop raises USD 17 millionVcbay News•Jul 25, 2023•Whop
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Whop Raises $17M in Series A FundingFinSMEs•Jul 21, 2023•Whop, Insight Partners, Zinal Growth, THE CHAINSMOKERS
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Whop, an online marketplace for digital goods, raises $17MTechCrunch+•Jul 21, 2023•Whop, Insight Partners
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