When was HowGood founded?

HowGood was founded in 2006 and raised its 1st funding round 6 years after it was founded.

Where is HowGood located?

HowGood is headquartered in Brooklyn, United States.

Who is the current CEO of HowGood?

Alexander Gillett of HowGood. They have also founded 1 company.

How many employees does HowGood have?

As of May 31, 2026, the latest employee count at HowGood is 48.

Is HowGood a funded company?

HowGood is a funded company, having raised a total of $27.4M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 19, 2012.

When was the latest funding round of HowGood?

HowGood's latest funding was a $***** Series C round on May 18, 2022, with participation from 2 investors.

Where does HowGood rank among its competitors?

HowGood ranks 1st amongst 17 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was HowGood, which secured $12.5M in May, 2022.

Who are the top competitors of HowGood?

HowGood's top competitors include GoodGuide, Fooducate and Coffeely. Among them, HowGood secured the most recent funding round in May, 2022.

HowGood - 2026 Company Profile, Team, Funding & Competitors

Company Details

Sustainability intelligence platform empowering food companies to measure, reduce, and report impact. This SaaS platform provides solutions for carbon accounting, product footprinting, carbon reduction, and sustainability claims. It helps food brands, retailers, food service providers, and ingredient suppliers automate product footprinting and reach sustainability goals. The platform offers features like CSRD reporting integrations, SBTi FLAG target setting, and EUDR compliance assistance. It provides resources such as buyer's guides, playbooks, and white papers. The company's research methodology is backed by scientific research and a team of experts. It offers an emissions database for product footprinting. The platform supports climate reporting, supply chain decarbonization, and green claims to drive a more sustainable and regenerative food system. It offers tools for product development, scenario planning, and abatement. The platform helps companies shift their sustainability strategy from compliance to competitive advantage.

Website: www.howgood.com/
Social

Key Metrics

Founded Year

2006

Location

Brooklyn, United States

Stage

Series C

Total Funding

$27.4M in 5 rounds

Latest Funding Round

Series C, May 18, 2022, $*****

Investors

Contour Venture Partners & 13 more

Ranked

1^st among 17 active competitors

Employee Count

48 as on May 31, 2026

Similar Companies

GoodGuide & 31 more

View HowGood's full profile

HowGood has raised a total funding of $27.4M over 5 rounds. Its first funding round was on Jan 19, 2012. Its latest funding round was a Series C round on May 18, 2022 for $*****. 2 investors participated in its latest round. HowGood has 12 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of HowGood:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 18, 2022	4618797	Series C	1488870	1696459	4279456	2683781
Jan 25, 2021	2681949	Series B	1586315	8119080	8374247	Trailhead Capital & 2 more
Jul 24, 2020	6565576	Series A	9261662	8776766	7862969	Great Oaks Venture Capital & 5 more

Access funding benchmarks and valuations. Sign up today!

View details of HowGood's funding rounds and investors

The founders of HowGood is Alexander Gillett. Alexander Gillett is the CEO of HowGood.

Here are the details of HowGood's key team members:

Alexander Gillett: Co-Founder & CEO of HowGood.
Contact Info: 1 email address

View details of HowGood's Founder profiles and Board Members

HowGood's employee count trend

HowGood has 48 employees as of May 26. Here is HowGood's employee count trend over the years:

Uncover HowGood's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of HowGood include GoodGuide, Fooducate and Coffeely. Here is the list of Top 10 competitors of HowGood, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	HowGood 2006, Brooklyn (United States), Series C	Sustainability intelligence platform empowering food companies to measure, reduce, and report impact	$27.4M	Serious Change, FirstMark & 12 others	56/100
2nd	GoodGuide 2007, San Francisco (United States), Acqui-Hired	Online platform for beauty and wellness products	$16.6M	New Enterprise Associates, Physic Ventures ... & 2 others	44/100
3rd	Fooducate 2009, Tel Aviv (Israel), Seed	Mobile app to identify nutritional content in food	$50K	ACLVP, Kima Ventures	43/100
4th	Coffeely 2015, Campinas (Brazil), Unfunded	Online platform for coffee discovery and recommendation	-	-	40/100
5th	NutraTech 2004, West Bridgford (United Kingdom), Acquired	Subscription based app for logging food and calorie counting	-	-	39/100
6th	VinePair 2013, New York City (United States), Seed	Content on wine	$1.26M	Social Starts, New York Angels & 3 others	38/100
7th	NxtNutrio 1998, Minneapolis (United States), Unfunded	Scan food, avoid allergens, and eat healthy with ease	-	-	35/100
8th	MelonTap 2016, Auburn (United States), Unfunded	Mobile app to picka ripe watermelon	-	-	30/100
9th	NutriGuide 2015, Cranbury (United States), Unfunded	Revolutionary nutrition app providing personalized guidance for healthier living	-	-	29/100
10th	Hipcask 2012, Mumbai (India), Seed	Wine and spirits delivery	-	Subtra, Bold	28/100