When was Hue founded?

Hue was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is Hue located?

Hue is headquartered in Boston, United States.

How many employees does Hue have?

As of May 31, 2026, the latest employee count at Hue is 35.

Is Hue a funded company?

Hue is a funded company, having raised a total of $5.71M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 30, 2022.

When was the latest funding round of Hue?

Hue's latest funding was a $***** Series A round on Apr 09, 2024, with participation from 0 investor. Its primary sector is Brands Tech. In United States, the Brands Tech sector has seen $246M in funding in 2026 to date.

Where does Hue rank among its competitors?

Hue ranks 31st amongst 175 active competitors, of which 59 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Hue, which secured $4.46M in Apr, 2024.

Who are the top competitors of Hue?

Hue's top competitors include Firework, Catenoid and Bambuser. Among them, Hue secured the most recent funding round in April, 2024.

Hue - 2026 Company Profile, Funding & Competitors

Hue is a series A company based in Boston (United States), founded in 2021. It operates as a Provider of software suite solutions for video commerce. Hue has raised $5.71M in funding. The company has 175 active competitors, including 59 funded and 10 that have exited. Its top competitors include companies like Firework, Catenoid and Bambuser.

Company Details

Provider of software suite solutions for video commerce. The solutions provided are the integration of user-generated content on different marketing channels, shade-matching solutions through videos to beauty brands, and e-mail collecting for retargeting and remarketing.

Website: www.poweredbyhue.com/
Social
Email ID: *****@gmail.com

Key Metrics

Founded Year

2021

Location

Boston, United States

Stage

Series A

Total Funding

$5.71M in 2 rounds

Latest Funding Round

Series A, Apr 09, 2024, $*****

Investors

Underscore VC & 4 more

Ranked

31^st among 175 active competitors

Employee Count

35 as on May 31, 2026

Similar Companies

Firework & 113 more

View Hue's full profile

Hue has raised a total funding of $5.71M over 2 rounds. Its first funding round was on Mar 30, 2022. Hue has 5 institutional investors.

Here is the list of recent funding rounds of Hue:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 09, 2024	3745902	Series A	6338306	5560407	3318208	5182797
Mar 30, 2022	5906332	Seed	2348662	8557949	3914182	7867969

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View details of Hue's funding rounds and investors

Hue's employee count trend

Hue has 35 employees as of May 26. Here is Hue's employee count trend over the years:

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Top competitors of Hue include Firework, Catenoid and Bambuser. Here is the list of Top 10 competitors of Hue, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Firework 2017, Redwood City (United States), Series B	Provider of a cloud-based software tool to create shoppable and interactive videos	$248M	American Express, SoftBank Vision Fund & 8 others	66/100
2nd	Catenoid 2011, Seoul (South Korea), Series C	Digital platform providing video streaming, player, management, analytics, and commerce platforms	$20.3M	Atinum Investment, DTCP & 6 others	64/100
3rd	Bambuser 2007, Stockholm (Sweden), Public	Providing solution for live video streaming for businesses	$4.02M	The Associated Press, Harmony Partners & 6 others	63/100
4th	Eko 2010, New York City (United States), Series A	Provider of AI-powered video platform for enhanced ecommerce shopping experiences	$14.4M	S Capital VC, Intel Capital & 3 others	59/100
5th	Quinn 2020, Bengaluru (India), Seed	Provider of shoppable videos for Shopify stores	$433K	AngelList, Wellfound & 25 others	57/100
6th	ChannelSight 2013, Dublin (Ireland), Series B	Cloud-based industry specific marketing solutions for eCommerce	$13.8M	Nauta Capital, Connected Capital & 4 others	55/100
7th	City Hive 2014, New York City (United States), Funding Raised	Provider of software suite solutions for e-commerce busineses	-	Cloquet Capital Partners, World Trade Ventures ... & 3 others	54/100
8th	Instasell 2021, Bengaluru (India), Seed	Provider of live streaming e-commerce software suite solutions for businesses	$558K	Stellaris, 100X.VC & 18 others	54/100
9th	Carted 2020, San Francisco (United States), Deadpooled	Provider of API commerce solution for businesses	$10.6M	Blackbird Ventures, Grok Ventures & 5 others	53/100
10th	StoryStream 2012, London (United Kingdom), Series A	-	$3.83M	MMC Ventures, Mainspring Fund Services & 14 others	52/100
31st	Hue 2021, Boston (United States), Series A	Provider of software suite solutions for video commerce	$5.71M	Underscore VC, Glasswing Ventures & 3 others	39/100