When was IMPACT founded?

IMPACT was founded in 2008 and became a unicorn in 2021.

Where is IMPACT located?

IMPACT is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California.

How many employees does IMPACT have?

As of Mar 31, 2026, the latest employee count at IMPACT is 3447.

Is IMPACT a funded company?

IMPACT is a funded company, having raised a total of $376M across 16 funding rounds to date. The company's 1st funding round was a $250K Series A round.

How much is IMPACT worth?

The latest valuation of IMPACT is $1.5B as of Jul 13, 2021.

When was the latest funding round of IMPACT?

IMPACT's latest funding was a $100M Series D round on May 16, 2022, with participation from 2 investors.

Is IMPACT a Sales Force Automation company?

The primary sector of IMPACT is Sales Force Automation.

Where does IMPACT rank among its competitors?

IMPACT ranks 1st amongst 103 active competitors, of which 16 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Introw, which secured $3M in Nov, 2025.

Who are the top competitors of IMPACT?

IMPACT's top competitors include Impartner, Aktana and Allbound. Among them, Introw secured the most recent funding round in November, 2025.

IMPACT - 2026 Company Profile, Team, Funding & Competitors

IMPACT is a series D company based in Santa Barbara (United States), founded in 2008 by Per Pettersen, Roger Kjensrud, Todd Crawford, Lisa Riolo and Wade Crang. It operates as a Provider of platform for managing affiliate, influencer, and referral marketing partnerships. IMPACT has raised $376M in funding from investors like Redpoint Ventures, Qatar Investment Authority and Estalea, with a current valuation of $1.5B. The company has 103 active competitors, including 16 funded and 8 that have exited. Its top competitors include companies like Impartner, Aktana and Allbound.

Company Details

Provider of platform for managing affiliate, influencer, and referral marketing partnerships. Sale of access to exclusive digital content on the topic of neural networks guides, checklist,AI prompts in subscription format for freelancers and entrepreneurs payments are accepted in the Telegram bot. It offers tools for partner discovery, contract management, payment processing, and performance tracking. The platform facilitates engagement, protection, and optimization across the partnership lifecycle. It supports various partnership types, including brand to brand, commerce content, and mobile partnerships.

Website: impact.com
Social
Email ID: *****@impact.com
Phone Number: +1 **********
Registered Address: Santa Barbara, California

Key Metrics

Founded Year

2008

Location

Santa Barbara, United States

Stage

Series D

Total Funding

$376M in 16 rounds

Latest Funding Round

Series D, May 16, 2022, $100M

Post Money Valuation

$1.5B as on Jul 13, 2021

Investors

Redpoint Ventures & 12 more

Ranked

1^st among 103 active competitors

Employee Count

3,447 as on Mar 31, 2026

Investment & Acquisitions

SaaSquatch & 7 more

Similar Companies

Impartner & 125 more

View IMPACT's full profile

IMPACT is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
IMPACT RADIUS LIMITED CIN: 6852966 , United Kingdom, Active	Mar 18, 2009	$27.2M (As on Jan 31, 2025)	84 (As on Jan 31, 2024)
IMPACT TECH, INC CIN: 26-1120226 , Belgium, Active	Sep 19, 2007	-	441 (As on Dec 31, 2024)	-
IMPACT TECH, INC. CIN: 5389781 , United States, Active	Aug 08, 2018	-	-	-
IMPACT RADIUS INC CIN: 261120226 , United States, Active	Dec 31, 1999	-	441 (As on Dec 31, 2024)	-

IMPACT has raised a total funding of $376M over 16 rounds. Its latest funding round was a Series D round on May 16, 2022 for $100M. 2 investors participated in its latest round. IMPACT has 13 institutional investors.

Here is the list of recent funding rounds of IMPACT:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 16, 2022	$100M	Series D	-	-	-	W Capital Partners, Providence Equity Partners
Jul 13, 2021	$150M	Series D	$1.5B	-	Qatar Investment Authority	-
Mar 12, 2019	$75M	Series C	-	-	PSG	Silversmith

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View details of IMPACT's funding rounds and investors

The founders of IMPACT are Per Pettersen, Roger Kjensrud, Todd Crawford, Lisa Riolo and Wade Crang. David Yovanno is the CEO of IMPACT.

Here are the details of IMPACT's key team members:

Per Pettersen: Co-Founder & Chief Strategy Officer of IMPACT. They serve on the board of 1 company.
Contact Info: 1 email address
Roger Kjensrud: Co-Founder & CTO of IMPACT and founder of 1 other company.
Contact Info: 1 email address
Todd Crawford: Co-Founder and VP Strategic Initiatives of IMPACT.
Lisa Riolo: Co-Founder & Executive Advisor of IMPACT and founder of 1 other company.
Wade Crang: Co-Founder of IMPACT.
Contact Info: 1 email address

IMPACT's Board of Directors

IMPACT's board has 7 active members. Greg Martin, Kurt Johnson, Marc Diana, Per Pettersen, Mike Stein, Don Lavoie and Bernardo de Albergaria are independent board members.

Here is the list of IMPACT's board of directors:

Name	Type	Representing	Status	Duration
Greg Martin	Independent board member	-	Current	16y 9m
Kurt Johnson	Independent board member	-	Current	16y 9m
Marc Diana	Independent board member	-	Current	13y 5m
Per Pettersen	Independent board member	-	Current	16y 9m
Mike Stein	Independent board member	-	Current	16y 4m
Don Lavoie	Independent board member	-	Current	13y 5m
Bernardo de Albergaria	Independent board member	-	Current	11y 3m

View details of IMPACT's Founder profiles and Board Members

IMPACT's employee count trend

IMPACT has 3,447 employees as of Mar 26. Here is IMPACT's employee count trend over the years:

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Top competitors of IMPACT include Impartner, Aktana and Allbound. Here is the list of Top 10 competitors of IMPACT, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	IMPACT 2008, Santa Barbara (United States), Series D	Provider of platform for managing affiliate, influencer, and referral marketing partnerships	$376M	Qatar Investment Authority, Redpoint Ventures ... & 11 others	72/100
2nd	Impartner 1997, South Jordan (United States), Late Stage	Partner Relationship Management and Marketing Automation Platform.	$180M	ORIX, Brighton Park Capital & 10 others	69/100
3rd	Aktana 2008, San Francisco (United States), Series D	Provider of AI-powered solutions for healthcare provider engagement in life sciences	$90.7M	Starfish Ventures, Safeguard Scientifics & 8 others	67/100
4th	Allbound 2014, Phoenix (United States), Acquired	Provider of partner relationship management and channel program automation platform	$8.98M	Canal Partners, Acceleprise & 11 others	64/100
5th	PROS Holdings 1985, Houston (United States), Acquired	Developer of AI-powered solutions for airline retailing and offer management	-	JMI Management, Sagard Holdings & 1 others	58/100
6th	Zift Solutions 2006, Jersey City (United States), Series C	SaaS based channel sales platform for enterprises	$108M	SSM Partners, Albion Capital Group & 13 others	52/100
7th	ZINFI 2007, Pleasanton (United States), Unfunded	Provider of partner management platform automating partner lifecycle processes	-	-	51/100
8th	Qollabi 2009, Saint Josse ten Noode (Belgium), Seed	Cloud based partner relationship management solutions provider	$5.12M	PMV, KPN Ventures & 6 others	44/100
9th	xAmplify 2018, Fremont (United States), Unfunded	Platform offering software for partner relationship management	-	-	43/100
10th	Introw 2023, Ghent (Belgium), Series A	AI powered sales discovery platform for partnerships	$4.06M	Pitchdrive, Visionaries Club & 4 others	41/100

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IMPACT has not made any investments yet. IMPACT has made 8 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Sep 12, 2023	Acquisition	SaaSquatch	2013	Victoria (Canada)
Mar 15, 2022	Acquisition	Pressboard	2014	Vancouver (Canada)
Apr 06, 2021	Acquisition	Affluent	2016	Nashville (United States)