When was Incremental founded?

Incremental was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Incremental located?

Incremental is headquartered in Baltimore, United States. It is registered at 3600 O'Donnell Street, Suite 400 Baltimore, MD 21224.

How many employees does Incremental have?

As of Aug 31, 2026, the latest employee count at Incremental is 44.

Is Incremental a funded company?

Incremental is a funded company, having raised a total of $18.8M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2020.

When was the latest funding round of Incremental?

Incremental's latest funding was a $***** Series A round on Jan 13, 2021, with participation from 5 investors. Its primary sector is In Store Retail Tech. In United States, the In Store Retail Tech sector has seen $381M in funding in 2026 to date.

Where does Incremental rank among its competitors?

Incremental ranks 90th amongst 1349 active competitors, of which 248 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Graas, which secured $17M in Aug, 2026.

Who are the top competitors of Incremental?

Incremental's top competitors include Moloco, EDO and Agillic. Among them, Graas secured the most recent funding round in August, 2026.

Incremental - 2026 Company Profile, Team, Funding & Competitors

Company Details

AI-based predictive analytics solutions for e-commerce brands. Its solutions include retail media measurement, analytics, portfolio management, and more. It helps brands measure the impact of retail media investments, optimize marketing spend, and achieve growth.

Website: www.incremental.com/
Social
Registered Address: 3600 O'Donnell Street, Suite 400 Baltimore, MD 21224

Key Metrics

Founded Year

2019

Location

Baltimore, United States

Stage

Series A

Total Funding

$18.8M in 3 rounds

Latest Funding Round

Series A, Jan 13, 2021, $*****

Investors

Allen & Company & 5 more

Ranked

90^th among 1349 active competitors

Employee Count

44 as on Aug 31, 2026

Similar Companies

StackAdapt & 1712 more

View Incremental's full profile

Incremental is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Tradeswell, Inc CIN: 834249149 , United States, Active		-	23 (As on Dec 31, 2022)	-
TRADESWELL, INC. CIN: 83-4249149 , United States, Active	Mar 31, 2019	-	20 (As on Dec 31, 2020)	-

Incremental has raised a total funding of $18.8M over 3 rounds. Its first funding round was on 2020. Its latest funding round was a Series A round on Jan 13, 2021 for $*****. 5 investors participated in its latest round. Incremental has 6 institutional investors.

Here is the list of recent funding rounds of Incremental:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 13, 2021	4902604	Series A	6798497	7180932	1800543	4195961
Nov 13, 2020	1863943	Seed	1841212	5005197	2519010	2877292
2020	9887	Seed	5411	1864	8223	Grit Capital Partners

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View details of Incremental's funding rounds and investors

The founders of Incremental are Paul Palmieri, Jesse Leikin, Haley Ulloa and Ron Puggi.

Here are the details of Incremental's key team members:

Paul Palmieri: Former ecutive Chairman & Co-Founder of Incremental and founder of 1 other company.
Jesse Leikin: Chief Product & Technology Officer, Co-Founder of Incremental.
Haley Ulloa: Co-Founder | Board Director of Incremental.
Ron Puggi: Co-Founder of Incremental.

View details of Incremental's Founder profiles and Board Members

Incremental's employee count trend

Incremental has 44 employees as of Aug 26. Here is Incremental's employee count trend over the years:

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Top competitors of Incremental include Moloco, EDO and Agillic. Here is the list of Top 10 competitors of Incremental, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Moloco 2013, Redwood City (United States), Series C	Cloud platform offering AI enabled mobile DSP software	$200M	Tiger Global Management, Mirae Asset & 13 others	69/100
2nd	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	66/100
3rd	Agillic 1999, Copenhagen (Denmark), Public	Provider of a marketing automation platform enabling personalised customer communication	$18.2M	Amadeus Capital, Bankinvest & 8 others	66/100
4th	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 30 others	66/100
5th	Graas 2022, Singapore (Singapore), Series B	AI-based analytics solutions for e-commerce businesses	$66M	Yuj, Integra Partners & 8 others	66/100
6th	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, F-Prime Capital & 10 others	65/100
7th	Swiftly 2017, Seattle (United States), Series C	Provider of retail technology platform for grocers and consumer brands	$220M	Wormhole Capital, BRV Capital Management ... & 13 others	65/100
8th	Topsort 2021, Cambridge (United States), Series A	Provider of an AI-powered platform for retailers to manage advertising businesses	$58M	FJ Labs, Upload & 9 others	64/100
9th	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Summit Partners, Israel Growth Partners & 4 others	64/100
10th	Chord 2019, New York City (United States), Series A	Provider of a unified data platform and AI copilot for commerce	$45.5M	Equal Ventures, M13 Company & 23 others	63/100
90th	Incremental 2019, Baltimore (United States), Series A	AI-based predictive analytics solutions for e-commerce brands	$18.8M	Allen & Company, SignalFire & 4 others	47/100