When was Funnel founded?

Funnel was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is Funnel located?

Funnel is headquartered in Stockholm, Sweden.

Who is the current CEO of Funnel?

Fredrik Skantze of Funnel. They have also founded 1 company.

How many employees does Funnel have?

As of Jul 31, 2026, the latest employee count at Funnel is 407.

Is Funnel a funded company?

Funnel is a funded company, having raised a total of $131M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 19, 2017.

When was the latest funding round of Funnel?

Funnel's latest funding was a $***** Conventional Debt round on Jan 28, 2026, with participation from 2 investors. Its primary sector is MarketingTech. In Sweden, the MarketingTech sector has seen $83.6M in funding in 2026 to date.

Where does Funnel rank among its competitors?

Funnel ranks 3rd amongst 839 active competitors, of which 145 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Funnel?

Funnel's top competitors include Agillic, EDO and Optimove. Among them, Funnel secured the most recent funding round in January, 2026.

Funnel - 2026 Company Profile, Team, Funding & Competitors

Company Details

Cloud based marketing and predictive analytics software. It is a provider of a data aggregation platform that enables marketers to integrate and analyze data from multiple sources, providing a unified view of their marketing performance.

Website: funnel.io
Social
Email ID: *****@funnel.io
Phone Number: +1 **********

Key Metrics

Founded Year

2014

Location

Stockholm, Sweden

Stage

Series C

Total Funding

$131M in 5 rounds

Latest Funding Round

Conventional Debt, Jan 28, 2026, $*****

Investors

Balderton Capital & 11 more

Ranked

3^rd among 839 active competitors

Employee Count

407 as on Jul 31, 2026

Investment & Acquisitions

AdTriba

Similar Companies

Agillic & 1060 more

View Funnel's full profile

Funnel is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Funnel AB CIN: 559062-1263 , Sweden, Active	May 10, 2016	-	-	-

Funnel has raised a total funding of $131M over 5 rounds. Its first funding round was on Sep 19, 2017. Its latest funding round was a Conventional Debt round on Jan 28, 2026 for $*****. 2 investors participated in its latest round. Funnel has 12 institutional investors.

Here is the list of recent funding rounds of Funnel:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 28, 2026	8604893	Conventional Debt	7099401	8826077	2104997	1040967
Oct 13, 2021	3989056	Series C	1376027	2936896	5232585	Balderton Capital & 4 more
Jan 17, 2020	4410513	Series B	8286869	1405323	Eight Roads Ventures & 1 more	Zobito & 4 more

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View details of Funnel's funding rounds and investors

The founders of Funnel is Fredrik Skantze. Fredrik Skantze is the CEO of Funnel.

Here are the details of Funnel's key team members:

Fredrik Skantze: Co-Founder & CEO of Funnel.
Contact Info: 3 email addresses

View details of Funnel's Founder profiles and Board Members

Funnel's employee count trend

Funnel has 407 employees as of Jul 26. Here is Funnel's employee count trend over the years:

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Top competitors of Funnel include Agillic, EDO and Optimove. Here is the list of Top 10 competitors of Funnel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Agillic 1999, Copenhagen (Denmark), Public	Provider of a marketing automation platform enabling personalised customer communication	$18.2M	Amadeus Capital, Bankinvest & 8 others	66/100
2nd	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	66/100
3rd	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Kreos Capital, Fjarde AP-fonden & 10 others	65/100
4th	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Summit Partners, Israel Growth Partners & 4 others	64/100
5th	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, HarbourVest Partners & 2 others	63/100
6th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Threshold, Monograph & 18 others	62/100
7th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Warburg Pincus & 3 others	62/100
8th	Omniture 1996, Orem (United States), Acquired	Web analytics and online business optimization solutions for businesses	$55.5M	HWVP, Scale Venture Partners & 13 others	62/100
9th	Bedrock Analytics 2013, San Francisco (United States), Series A	Provider of a data analytics and AI platform for CPGs	$12.2M	Cervin, Illuminate Ventures & 1 others	62/100
10th	Haus 2021, San Francisco (United States), Series B	Developer of software for measuring marketing incrementality and advertising performance	$55.3M	01 Advisors, Insight Partners & 9 others	61/100