When was Funnel founded?

Funnel was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is Funnel located?

Funnel is headquartered in Stockholm, Sweden.

Who is the current CEO of Funnel?

Fredrik Skantze of Funnel. They have also founded 1 company.

How many employees does Funnel have?

As of Apr 30, 2026, the latest employee count at Funnel is 399.

Is Funnel a funded company?

Funnel is a funded company, having raised a total of $131M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 19, 2017.

When was the latest funding round of Funnel?

Funnel's latest funding was a $***** Conventional Debt round on Jan 28, 2026, with participation from 2 investors. Its primary sector is MarketingTech. In Sweden, the MarketingTech sector has seen $83.6M in funding in 2026 to date.

Where does Funnel rank among its competitors?

Funnel ranks 4th amongst 716 active competitors, of which 143 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Funnel?

Funnel's top competitors include Catalina, Omniture and EDO. Among them, Funnel secured the most recent funding round in January, 2026.

Funnel - 2026 Company Profile, Team, Funding & Competitors

Funnel is a series C company based in Stockholm (Sweden), founded in 2014 by Fredrik Skantze. It operates as a Cloud based marketing and predictive analytics software. Funnel has raised $131M in funding from investors like Balderton Capital, Fjarde AP-fonden and Eight Roads Ventures. The company has 716 active competitors, including 143 funded and 79 that have exited. Its top competitors include companies like Catalina, Omniture and EDO.

Company Details

Cloud based marketing and predictive analytics software. It is a provider of a data aggregation platform that enables marketers to integrate and analyze data from multiple sources, providing a unified view of their marketing performance.

Website: funnel.io
Social
Email ID: *****@funnel.io
Phone Number: +1 **********

Key Metrics

Founded Year

2014

Location

Stockholm, Sweden

Stage

Series C

Total Funding

$131M in 5 rounds

Latest Funding Round

Conventional Debt, Jan 28, 2026, $*****

Investors

Balderton Capital & 11 more

Ranked

4^th among 716 active competitors

Employee Count

399 as on Apr 30, 2026

Investment & Acquisitions

AdTriba

Similar Companies

Catalina & 937 more

View Funnel's full profile

Funnel is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Funnel AB CIN: 559062-1263 , Sweden, Active	May 10, 2016	-	-	-

Funnel has raised a total funding of $131M over 5 rounds. Its first funding round was on Sep 19, 2017. Its latest funding round was a Conventional Debt round on Jan 28, 2026 for $*****. 2 investors participated in its latest round. Funnel has 12 institutional investors.

Here is the list of recent funding rounds of Funnel:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 28, 2026	9516062	Conventional Debt	3284751	9740205	8525277	8961392
Oct 13, 2021	6588921	Series C	3640335	2076092	5507177	Balderton Capital & 4 more
Jan 17, 2020	3375656	Series B	3789636	9158198	Eight Roads Ventures & 1 more	Zobito & 4 more

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View details of Funnel's funding rounds and investors

The founders of Funnel is Fredrik Skantze. Fredrik Skantze is the CEO of Funnel.

Here are the details of Funnel's key team members:

Fredrik Skantze: Co-Founder & CEO of Funnel.
Contact Info: 3 email addresses

View details of Funnel's Founder profiles and Board Members

Funnel's employee count trend

Funnel has 399 employees as of Apr 26. Here is Funnel's employee count trend over the years:

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Top competitors of Funnel include Catalina, Omniture and EDO. Here is the list of Top 10 competitors of Funnel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, HarbourVest Partners & 2 others	67/100
2nd	Omniture 1996, Orem (United States), Acquired	Web analytics and online business optimization solutions for businesses	$55.5M	Scale Venture Partners, HWVP & 13 others	66/100
3rd	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, Vista Equity Partners ... & 6 others	66/100
4th	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Kreos Capital, Hercules Capital & 10 others	65/100
5th	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Summit Partners, Israel Growth Partners & 4 others	64/100
6th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Threshold, Monograph & 18 others	62/100
7th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Stripes & 3 others	62/100
8th	Haus 2021, San Francisco (United States), Series B	Provider of incrementality platform and expert guidance for marketing investments	$55.3M	Insight Partners, 01 Advisors & 9 others	61/100
9th	Integrate 2017, Toronto (Canada), Series A	Provider of a federated AI platform for data evaluation solutions	$39.6M	Georgian, Real Ventures & 6 others	61/100
10th	Voyantis 2020, San Francisco (United States), Series A	Artificial intelligence based platform for predictive analytics	$60M	Intel Capital, Target Global & 14 others	61/100