Where is Kogan located?

Kogan is headquartered in Melbourne, Australia.

Who is the current CEO of Kogan?

Ruslan Kogan of Kogan. They are also angel investors in 4 startups, including Kogan Insurance and Kogan Travel.

How many employees does Kogan have?

As of Apr 30, 2026, the latest employee count at Kogan is 229.

Is Kogan a funded company?

Kogan is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Kogan rank among its competitors?

Kogan ranks 5th amongst 1924 active competitors, of which 68 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Etsy, which secured $650M in Jun, 2025.

Who are the top competitors of Kogan?

Kogan's top competitors include Zulily, eBay and Etsy. Among them, Etsy secured the most recent funding round in June, 2025.

Kogan - 2026 Company Profile, Team & Competitors

Kogan is a public company based in Melbourne (Australia), founded in 2006 by Ruslan Kogan. It operates as an Online retailer offering multi-category products. The company has 1924 active competitors, including 68 funded and 62 that have exited. Its top competitors include companies like Zulily, eBay and Etsy.

Company Details

Kogan is an online retailer offering multi-category products The product catalog includes electronics, health & beauty, home & garden, books, tools, fashion, and more.

Website: www.kogan.com/
Social

Key Metrics

Founded Year

2006

Location

Melbourne, Australia

Stage

Public

Ranked

5^th among 1924 active competitors

Employee Count

229 as on Apr 30, 2026

Investment & Acquisitions

Brosa & 2 more

Similar Companies

Myntra & 11298 more

Exit Details

Public

View Kogan's full profile

Kogan got listed on Jul 07, 2016.

Click here to take a look at Kogan's IPO in detail

Kogan is a funded company.

The founders of Kogan is Ruslan Kogan.

Here are the details of Kogan's key team members:

Ruslan Kogan: Founder & CEO of Kogan and founder of 5 other companies, including Kogan Insurance, Kogan and Kogan Travel. They are also an angel investor in 4 startups.
Contact Info: 1 email address

View details of Kogan's Founder profiles and Board Members

Kogan's employee count trend

Kogan has 229 employees as of Apr 26. Here is Kogan's employee count trend over the years:

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Top competitors of Kogan include Zulily, eBay and Etsy. Here is the list of Top 10 competitors of Kogan, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zulily 2009, Seattle (United States), Acquired	Online shopping platform using flash sales	$135M	August Capital, Andreessen Horowitz & 5 others	85/100
2nd	eBay 1995, San Jose (United States), Public	Online retailer of electronics, cars, fashion, collectibles, sports, and more	-	Starboard Value, Elliott Management & 8 others	81/100
3rd	Etsy 2005, Dublin (Ireland), Public	Online marketplace offering multi-category products from independent designers	$98M	Accel, Union Square Ventures & 24 others	75/100
4th	Staples 1986, Framingham (United States), Acquired	Online retailer of office supplies, technology, print services, and furniture	-	Four Rivers, Bessemer Venture Partners & 11 others	74/100
5th	Kogan 2006, Melbourne (Australia), Public	Online retailer offering multi-category products	-	-	71/100
6th	FabFitfun 2010, Beverly Hills (United States), Series A	Online retailer offering subscription-based multi-category products	$94.6M	New Enterprise Associates, Kleiner Perkins ... & 27 others	69/100
7th	Groupon 2007, Chicago (United States), Public	Online marketplace offering deals on multi-category products and services	$950M	TCV, Bond Capital & 25 others	69/100
8th	Grove 2012, San Francisco (United States), Public	Online subscription-based platform providing cleaning products and beauty products	$527M	Glynn Capital, Lone Pine Capital & 44 others	68/100
9th	Urban Outfitters 1970, Philadelphia (United States), Public	Online retailer of on-trend clothing, accessories, home decor, and gifts	-	-	67/100
10th	Saks Fifth Avenue 1867, New York City (United States), Acquired	Online retailer of apparel, accessories, beauty products, and home goods	$500M	Insight Partners, Bank of America & 5 others	65/100

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Looking for more details on Kogan's competitors? Click here to see the top ones

Kogan has acquired 3 companies including Brosa, Mighty Ape NZ and Matt Blatt. Kogan has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Dec 22, 2022	Acquisition	Brosa	2014	Fitzroy (Australia)
Dec 03, 2020	Acquisition	Mighty Ape NZ	2009	Auckland (New Zealand)
May 15, 2020	Acquisition	Matt Blatt	1981	Sydney (Australia)