Lamar - About the company
Lamar is a public company based in Baton Rouge (United States), founded in 1902. It operates as a Platform offering billboard advertising solution. Lamar has raised an undisclosed amount in funding. The company has 170 active competitors, including 17 funded and 21 that have exited. Its top competitors include companies like Focus Media, oOh Media and Adonmo.
Company Details
Platform offering billboard advertising solution. It caters to adverts for OOH ad campaigns on buses, and moving vehicles. It works by selling advertising space for advertisers that help in creating ad campaigns.
- Website
- lamar.com
- Social
- Email ID
- *****@lamar.com
Key Metrics
Founded Year
1902
Location
Baton Rouge, United States
Stage
Public
Latest Funding Round
Investors
Ranked
1st among 170 active competitors
Annual Revenue
$2.27B as on Dec 31, 2025
Employee Count
3,757 as on Mar 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Public
Legal entities associated with Lamar
Lamar is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
LAMAR ADVERTISING CO/NEW CIN: 1090425 , United States, Active | $2.27B (As on Dec 31, 2025) | 300 (As on Dec 31, 2023) | - |
Lamar's IPO details
Lamar got listed on Jul 10, 2019.
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Lamar's funding and investors
Lamar has raised funding over 2 rounds. Its first funding round was on Sep 13, 2010. Its latest funding round was a Grant (prize money) round on Sep 20, 2010 for $*****. 1 investor participated in its latest round. Lamar has 2 institutional investors.
Here is the list of recent funding rounds of Lamar:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 20, 2010 | 9388701 | Grant (prize money) | 5379138 | 8745413 | 4761778 | 9929536 |
Sep 13, 2010 | 9773513 | Grant (prize money) | 3770727 | 3868694 | 9903827 |
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Lamar's founders and board of directors
Founder? Claim ProfileLamar's employee count trend
Lamar has 3,757 employees as of Mar 26. Here is Lamar's employee count trend over the years:
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Lamar's Competitors and alternates
Top competitors of Lamar include Focus Media, oOh Media and Adonmo. Here is the list of Top 10 competitors of Lamar, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Lamar 1902, Baton Rouge (United States), Public | Platform offering billboard advertising solution | - | 67/100 | |
2nd | Focus Media 2003, Shanghai (China), Acquired | Cloud-based digital OOH advertising network | $12.5M | 66/100 | |
3rd | Billboard advertising platform | $20M | 65/100 | ||
4th | Network of screens providing digital advertising and content delivery services | $72.4M | 62/100 | ||
5th | Gas Station TV 2006, Detroit (United States), Acquired | Network of on-the-go video advertising at fuel retailers | $54.4M | 60/100 | |
6th | Operator of digital and traditional billboards, street furniture, and airport displays | - | - | 54/100 | |
7th | Moving walls 2008, Kuala Lumpur (Malaysia), Unfunded | Ad network service for out-of-house digital billboard advertising | - | - | 51/100 |
8th | Lightboxooh 1998, New York City (United States), Acquired | OOH video advertising network | $54M | 46/100 | |
9th | Cloud-based OOH digital signage management platform | $1.63M | 46/100 | ||
10th |  Wildstone 2010, London (United Kingdom), Acquired | Operator of outdoor media infrastructure, renting property assets for advertising | - | 44/100 |
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Lamar's Investments and acquisitions
Lamar has made 2 investments in companies including Diddo and Vistar Media. Lamar has also acquired 9 companies including Premier Outdoor Media and Burkhart Advertising.Here is the list of investments & acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
May 05, 2025 | Acquisition | 2006 | Moorestown (United States) | |
Apr 05, 2024 | Investments | 2023 | Los Angeles (United States) | |
May 04, 2022 | Acquisition | 1964 | South Bend (United States) |
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Reports related to Lamar
Here is the latest report on Lamar's sector:
News related to Lamar
Filter this listMedia has covered Lamar for a total of 52 events in the last 1 year, 31 of them have been about company updates and 2 about partnerships.
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Advisory Research Inc. Raises Holdings in Lamar Advertising Company $LAMRMarketBeat•Mar 13, 2026•Advisory Research, Lamar
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CI Investments Inc. Trims Holdings in Lamar Advertising Company $LAMRMarketBeat•Mar 04, 2026•CI Financial, Lamar
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Egerton Capital UK LLP Acquires Shares of 723,857 Lamar Advertising Company $LAMRMarketBeat•Feb 28, 2026•Egerton Capital, Lamar
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Lamar Advertising Announces Fourth Quarter and Year Ended December 31, 2025 Operating ResultsGlobeNewswire•Feb 20, 2026•Lamar
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First National Bank of Omaha Invests $4.07 Million in Lamar AdvertisingMarketBeat•Feb 18, 2026•First National Bank, Lamar
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Caprock Group LLC Invests in Lamar Advertising CompanyMarketBeat•Feb 16, 2026•CapRock Communications, Lamar
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Lamar Advertising Acquires Assets of Cleveland Outdoor AdvertisingBenzinga•Feb 02, 2026•CAASie, Lamar
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Lamar Advertising Company $LAMR Stock Position Raised by Markel Group Inc.MarketBeat•Jan 27, 2026•Markel Corporation, Lamar
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