Where is Leader located?

Leader is headquartered in Plovdiv, Bulgaria.

How many employees does Leader have?

As of Aug 31, 2026, the latest employee count at Leader is 37.

Where does Leader rank among its competitors?

Leader ranks 41st amongst 1026 active competitors, of which 62 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was EMotorad, which secured $541K in Apr, 2026.

Who are the top competitors of Leader?

Leader's top competitors include VanMoof, Rad Power Bikes and Aventon. Among them, EMotorad secured the most recent funding round in April, 2026.

Leader - 2026 Company Profile, Team, Funding & Competitors

Leader is an acquired company based in Plovdiv (Bulgaria), founded in 1996. It operates as a Manufacturer of e-bikes, mountain bikes, trekking bikes, city bikes, and folders. The company has 1026 active competitors, including 62 funded and 31 that have exited. Its top competitors include companies like VanMoof, Rad Power Bikes and Aventon.

Company Details

Manufacturer of e-bikes, mountain bikes, trekking bikes, city bikes, and folders. The company provides painting, wheel assembly, packaging, and warehousing services. Quality control, engineering, and technology are integral to the production process. The business offers a catalogue and career opportunities.

Website: leader96.com
Email ID: *****@leader96.com
Phone Number: +359 **********

Key Metrics

Founded Year

1996

Location

Plovdiv, Bulgaria

Stage

Acquired

Investors

Souter Investments & 1 more

Ranked

41^st among 1026 active competitors

Employee Count

37 as on Aug 31, 2026

Similar Companies

MATE & 85 more

Exit Details

Acquired by Rohatyn Group (Jul 13, 2022)

View Leader's full profile

Leader got acquired by Rohatyn Group on Jul 13, 2022.

Click here to take a look at Leader's acquisition in detail

Leader is a funded company. Leader has 2 institutional investors.

View details of Leader's funding rounds and investors

Leader's employee count trend

Leader has 37 employees as of Aug 26. Here is Leader's employee count trend over the years:

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Top competitors of Leader include VanMoof, Rad Power Bikes and Aventon. Here is the list of Top 10 competitors of Leader, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	VanMoof 2009, Amsterdam (Netherlands), Acquired	Manufacturer of electric bicycles	$200M	Felix Capital, Hillhouse & 9 others	61/100
2nd	Rad Power Bikes 2007, Seattle (United States), Series D	Developer of electric bicycles	$329M	Fidelity Investments, T. Rowe Price & 11 others	59/100
3rd	Aventon 2012, Brea (United States), Seed	Manufacturer of electric bicycles	-	Gaorong Capital, HSG	59/100
4th	Jetson Electric Bikes 2011, Brooklyn (United States), Unfunded	Innovative e-mobility solutions: electric bikes, scooters, hoverboards, and accessories	-	-	58/100
5th	TENWAYS 2021, Amsterdam (Netherlands), Series B	Manufacturers of electric bicycles	$43.9M	L Catterton, Tencent & 7 others	57/100
6th	Super73 2011, Irvine (United States), Series C	Platform offering electric bicycles	$71.3M	Volition Capital, Trinity Capital & 2 others	56/100
7th	Velotric 2021, Menlo Park (United States), Series A	Manufacturer of electric bicycles	$14M	Redpoint Ventures, Fosun RZ Capital & 9 others	55/100
8th	EMotorad 2020, Pune (India), Series B	Electric vehicle company offering a range of premium e-bikes and accessories	$32.4M	Panthera, Plentitude & 33 others	54/100
9th	Ride1Up 2018, Walnut Creek (United States), Series A	Manufacturer of electric bicycles	$6.5M	Ecosystem Integrity Fund	50/100
10th	Ariel Rider 2009, Hong Kong (China), Series A	Developer of electric bicycles	$14.8M	-	48/100
41st	Leader 1996, Plovdiv (Bulgaria), Acquired	Manufacturer of e-bikes, mountain bikes, trekking bikes, city bikes, and folders	-	Souter Investments, KJK Capital	36/100