When was LimeLight by Alcone founded?

LimeLight by Alcone was founded in 2004 and raised its 1st funding round 1 year after it was founded.

Where is LimeLight by Alcone located?

LimeLight by Alcone is headquartered in New York City, United States.

Who is the current CEO of LimeLight by Alcone?

Michele Gay of LimeLight by Alcone. They have also founded 1 company.

How many employees does LimeLight by Alcone have?

As of Mar 31, 2026, the latest employee count at LimeLight by Alcone is 1633.

Is LimeLight by Alcone a funded company?

LimeLight by Alcone is a funded company, having raised a total of $27.3M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 01, 2005.

When was the latest funding round of LimeLight by Alcone?

LimeLight by Alcone's latest funding was a $***** Series B round on Nov 16, 2009, with participation from 0 investor.

Where does LimeLight by Alcone rank among its competitors?

LimeLight by Alcone ranks 25th amongst 1243 active competitors, of which 57 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Sugar Cosmetics, which secured $3.42M in Aug, 2025.

Who are the top competitors of LimeLight by Alcone?

LimeLight by Alcone's top competitors include Vice Media, Glossier and Sugar Cosmetics. Among them, Sugar Cosmetics secured the most recent funding round in August, 2025.

LimeLight by Alcone - 2026 Company Profile, Team, Funding & Competitors

LimeLight by Alcone is an acquired company based in New York City (United States), founded in 2004 by Michele Gay and Madison Mallardi. It operates as a Brand of beauty and personal care products. LimeLight by Alcone has raised $27.3M in funding from investors like USVP, Rustic Canyon Partners and i-Hatch Ventures. The company has 1243 active competitors, including 57 funded and 70 that have exited. Its top competitors include companies like Vice Media, Glossier and Sugar Cosmetics.

Company Details

LimeLife by Alcone is a brand of beauty and personal care products. Offers a range of products under the categories of skin care and makeup. Its line of merchandise includes cleansers, lip gloss, face & body wash, mascaras, face balms, foundations, concealers, etc. The brand is a part of Alcone Makeup. Sells its products through its online store and via partnered online retailer LimeLife by Alcone.

Website: limelifebyalcone.com
Social
Email ID: *****@limelifebyalcone.com
Phone Number: +1 **********
Part Of

Key Metrics

Founded Year

2004

Location

New York City, United States

Stage

Acquired

Total Funding

$27.3M in 6 rounds

Latest Funding Round

Series B, Nov 16, 2009, $*****

Investors

USVP & 5 more

Ranked

25^th among 1243 active competitors

Employee Count

1,633 as on Mar 31, 2026

Similar Companies

MyGlamm & 1513 more

Exit Details

Acquired by TotalBeauty (Aug 18, 2010)

View LimeLight by Alcone's full profile

LimeLight by Alcone is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
LIMELIFE INC CIN: 421636819 , United States, Active	Dec 31, 2003	-	-	-

LimeLight by Alcone got acquired by TotalBeauty on Aug 18, 2010.

Click here to take a look at LimeLight by Alcone's acquisition in detail

LimeLight by Alcone has raised a total funding of $27.3M over 6 rounds. Its first funding round was on Aug 01, 2005. LimeLight by Alcone has 6 institutional investors.

Here is the list of recent funding rounds of LimeLight by Alcone:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 16, 2009	7180559	Series B	4477123	7442572	2306726	9769073
Jul 29, 2009	1001507	Series B	4457713	9451264	1583244	6276009
Aug 07, 2008	7355493	Series B	9938818	7508036	USVP & 4 more	7791699

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View details of LimeLight by Alcone's funding rounds and investors

The founders of LimeLight by Alcone are Michele Gay and Madison Mallardi. Michele Gay is the CEO of LimeLight by Alcone.

Here are the details of LimeLight by Alcone's key team members:

Michele Gay: Co-Founder & CEO of LimeLight by Alcone.
Madison Mallardi: Co-Founder of LimeLight by Alcone.
Contact Info: 1 email address

View details of LimeLight by Alcone's Founder profiles and Board Members

LimeLight by Alcone's employee count trend

LimeLight by Alcone has 1,633 employees as of Mar 26. Here is LimeLight by Alcone's employee count trend over the years:

Employee count trend for LimeLight by Alcone

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Top competitors of LimeLight by Alcone include Vice Media, Glossier and Sugar Cosmetics. Here is the list of Top 10 competitors of LimeLight by Alcone, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Vice Media 1994, Brooklyn (United States), Acquired	Online platform offering multi-category content	$1.5B	TCV, Sixth Street & 13 others	78/100
2nd	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 22 others	69/100
3rd	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	A91 Partners, India Quotient & 71 others	62/100
4th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
5th	Beautycounter 2012, Santa Monica (United States), Acquired	Internet-first brand of multi-category beauty products	$41.9M	TPG, Mousse Partners & 9 others	61/100
6th	Puck 2021, Brooklyn (United States), Series B	Blogs focused on hollywood, media, fashion, and more	$20M	TPG, Standard Investments & 1 others	53/100
7th	Kylie Cosmetics 2015, Oxnard (United States), Acquired	Internet first brand offering multi-category organic beauty products	-	-	53/100
8th	Thrillist 2005, New York City (United States), Series B	Digital publication on food, money, health and travel	$69.1M	Oak Investment Partners, SoftBank Capital ... & 3 others	53/100
9th	Mashable 2005, New York City (United States), Acquired	Digital platform delivering tech, science, entertainment, and culture news	$46M	Time Warner Investments, Updata Partners ... & 12 others	53/100
10th	Augustinus Bader 2017, New York City (United States), Series B	Internet first brand offering multi-category beauty products	$25M	General Atlantic, Impala & 3 others	52/100
25th	LimeLight by Alcone 2004, New York City (United States), Acquired	Brand of beauty and personal care products	$27.3M	Western Technology Investment, USVP & 4 others	51/100