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LimeTray - About the company

LimeTray is a series A company based in Gurugram (India), founded in 2013 by Akhilesh Bali. It operates as a Provider of restaurant management and marketing software suite for businesses. LimeTray has raised $6.53M in funding from investors like Z47, JSW Ventures and Matrix Partners India, with a current valuation of $*****. The company has 2882 active competitors, including 181 funded and 74 that have exited. Its top competitors include companies like Toast, Olo and Thanx.

Company Details

Provider of restaurant management and marketing software suite for businesses. It offers solutions that includes online ordering, POS, invoicing, payment, kitchen display system, online table reservations, and more. It provides tools for digital marketing, customer engagement, and web presence, helping restaurants reach customers online and build the brand.
Social
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Email ID
*****@limetray.com
Registered Address
59C, POCKET - A, GTB ENCLAVE MIG FLATS, NAND NAGARI, North East, DELHI, Delhi, India, 110093
Key Metrics
Founded Year
2013
Location
Gurugram, India
Stage
Series A
Total Funding
$6.53M in 8 rounds
Latest Funding Round
Post Money Valuation
$***** as on May 20, 2019
Investors
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2024
Employee Count
12 as on Jul 31, 2025
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LimeTray's funding and investors

LimeTray has raised a total funding of $6.53M over 8 rounds. Its first funding round was on Mar 03, 2014. Its latest funding round was a Series A round on May 20, 2019 for $*****. 7 investors participated in its latest round. LimeTray has 9 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of LimeTray:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
May 20, 2019
2540590
Series A
2409780
4595842
7250139
8182913
May 28, 2018
3453266
Series A
1903377
9635157
8719740
Jan 10, 2017
7809537
Series A
4350928
7395488
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LimeTray's founders and board of directors

Founder? Claim Profile
The founders of LimeTray is Akhilesh Bali. Akhilesh Bali is the CEO of LimeTray.
Here are the details of LimeTray's key team members:

LimeTray's Board of Directors

LimeTray's board has 3 active members. Akhilesh Bali, Gaurav Sachdeva and Saroj Bali are part of team.
Here is the list of LimeTray's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
12y 10m
Investor
JSW Ventures
Current
9y 2m
Investor
-
Current
12y 10m

LimeTray's employee count trend

LimeTray has 12 employees as of Jul 25. The total employee count is 25.0% lower than what it was in Jul 24. Here is LimeTray's employee count trend over the years:
Employee count trend for LimeTray
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LimeTray's Competitors and alternates

Top competitors of LimeTray include Toast, Olo and Thanx. Here is the list of Top 10 competitors of LimeTray, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Toast
Toast
2011, Boston (United States), Public
Cloud-based point of sale and management system for restaurants
$900M
82/100
2nd
Logo for Olo
Olo
2005, New York City (United States), Acquired
Provider of a platform for restaurant brands to manage digital operations
$73.6M
80/100
3rd
Logo for Thanx
Thanx
2012, San Francisco (United States), Series C
Provider of loyalty management solution for offline stores
$23.1M
77/100
4th
Logo for Odeko
Odeko
2019, New York City (United States), Series E
Provider of online ordering solution for coffee businesses
$296M
77/100
5th
Logo for Paytronix
Paytronix
2001, Newton (United States), Acquired
Provider of digital guest engagement platform for restaurants and c-stores
$75M
71/100
6th
Logo for Foodics
Foodics
2014, Riyadh (Saudi Arabia), Series C
Cloud-based POS and restaurant management system for efficient operations
$194M
70/100
7th
Logo for TouchBistro
TouchBistro
2010, Toronto (Canada), Acquired
Cloud-based POS and restaurant management system
$321M
69/100
8th
Logo for Fishbowl
Fishbowl
2000, Alexandria (United States), Acquired
Restaurant marketing solutions and guest relationship management platform for restaurants
$23.3M
65/100
9th
Logo for MarginEdge
MarginEdge
2015, Arlington (United States), Series D
Restaurant management software providing real-time data and back-office automation
$184M
64/100
10th
Logo for Tillster
Tillster
2006, San Diego (United States), Series C
Restaurant digital ordering solutions: online, mobile, delivery, kiosk, and data science
$90.4M
63/100
34th
Logo for LimeTray
LimeTray
2013, Gurugram (India), Series A
Provider of restaurant management and marketing software suite for businesses
$6.53M
53/100
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LimeTray's Latest cap tables and shareholding

Founders own 37.92%, Funds (largest shareholder) own 53.09%, Enterprises own 4.26% and Angels own 1.48%. The net worth of LimeTray's founders is INR 44.8Cr as of May 20, 2019. The cap table displayed below is for ALCHEMY WEB PRIVATE LIMITED which is the legal entity associated with LimeTray.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
37.92%
44.8Cr
1681910
3703960
4550572
5015382
8335091
5807863
5122483
2581342
9173335
7310119
Fund
53.09%
62.8Cr
1779633
3535931
4993694
7623710
2090953
4991005
1148042
1892269
9796488
7693516
390289
218541
403109
745144
284905
580103
8
2
4
3
4
6
0
0
0
0
0
0
Enterprise
4.26%
5.03Cr
3927
2386
4117
6139
Angel
1.48%
1.74Cr
1
6
8
2
Other People
0.38%
45.3L
0
0
0
0
ESOP Pool
2.87%
3.4Cr
65
58
98
92
Total
100.00%
118Cr
2534218
4660095
1780645
7510969
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
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shareholding pattern of this entity
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What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

LimeTray's Investments and acquisitions

LimeTray has made no investments or acquisitions yet.

Reports related to LimeTray

Here is the latest report on LimeTray's sector:

News related to LimeTray

•
Marka acquires restaurant chain Reem Al BawadiThe National•Apr 05, 2022•LimeTray
•
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