When was LimeTray founded?

LimeTray was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is LimeTray located?

LimeTray is headquartered in Gurugram, India. It is registered at 59C, POCKET - A, GTB ENCLAVE MIG FLATS, NAND NAGARI, North East, DELHI, Delhi, India, 110093.

Who is the current CEO of LimeTray?

Akhilesh Bali of LimeTray. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is LimeTray associated with?

LimeTray is associated with ALCHEMY WEB PRIVATE LIMITED.

How many employees does LimeTray have?

As of Jul 31, 2025, LimeTray has 12 employees, reflecting a 25% year-over-year decline in headcount.

Is LimeTray a funded company?

LimeTray is a funded company, having raised a total of $6.53M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 03, 2014.

How much is LimeTray worth?

The latest valuation of LimeTray is $***** as of May 20, 2019.

When was the latest funding round of LimeTray?

LimeTray's latest funding was a $***** Series A round on May 20, 2019, with participation from 7 investors. Its primary sector is MarketingTech. In India, the MarketingTech sector has seen $201M in funding in 2026 to date.

What is the annual revenue of LimeTray?

Annual revenue of LimeTray is less than ₹10 Cr as on Mar 31, 2024

Where does LimeTray rank among its competitors?

LimeTray ranks 34th amongst 2527 active competitors, of which 181 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was MarginEdge, which secured $80M in Aug, 2026.

Who are the top competitors of LimeTray?

LimeTray's top competitors include Toast, Olo and Odeko. Among them, MarginEdge secured the most recent funding round in August, 2026.

LimeTray - 2026 Company Profile, Team, Funding, Competitors & Financials

LimeTray is a series A company based in Gurugram (India), founded in 2013 by Akhilesh Bali. It operates as a Provider of restaurant management and marketing software suite for businesses. LimeTray has raised $6.53M in funding from investors like Z47, JSW Ventures and Matrix Partners India, with a current valuation of $*****. The company has 2527 active competitors, including 181 funded and 72 that have exited. Its top competitors include companies like Toast, Olo and Odeko.

Company Details

Provider of restaurant management and marketing software suite for businesses. It offers solutions that includes online ordering, POS, invoicing, payment, kitchen display system, online table reservations, and more. It provides tools for digital marketing, customer engagement, and web presence, helping restaurants reach customers online and build the brand.

Website: limetray.com
Social
Email ID: *****@limetray.com
Registered Address: 59C, POCKET - A, GTB ENCLAVE MIG FLATS, NAND NAGARI, North East, DELHI, Delhi, India, 110093

Key Metrics

Founded Year

2013

Location

Gurugram, India

Stage

Series A

Total Funding

$6.53M in 8 rounds

Latest Funding Round

Series A, May 20, 2019, $*****

Post Money Valuation

$***** as on May 20, 2019

Investors

Z47 & 15 more

Ranked

34^th among 2527 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2024

Employee Count

12 as on Jul 31, 2025

Similar Companies

Toast & 2941 more

View LimeTray's full profile

LimeTray is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ALCHEMY WEB PRIVATE LIMITED CIN: U72900DL2013PTC260439 , India, Active	Nov 21, 2013	0 - ₹10 Cr (As on Mar 31, 2024)	12 (As on Jul 31, 2025)

LimeTray has raised a total funding of $6.53M over 8 rounds. Its first funding round was on Mar 03, 2014. Its latest funding round was a Series A round on May 20, 2019 for $*****. 7 investors participated in its latest round. LimeTray has 9 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of LimeTray:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 20, 2019	9162437	Series A	1494215	2676864	9597755	2042591
May 28, 2018	2103873	Series A	4754368	4588669	4779219	Matrix Partners India
Jan 10, 2017	5302526	Series A	7557935	2136994	JSW Ventures	Hive Technologies & 1 more

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View details of LimeTray's funding rounds and investors

The founders of LimeTray is Akhilesh Bali. Akhilesh Bali is the CEO of LimeTray.

Here are the details of LimeTray's key team members:

Akhilesh Bali: Co-Founder & CEO of LimeTray and founder of 2 other companies, Foodpanda India and Mithaimate. They are also an angel investor in 1 startup and serve on the boards of 2 companies.
Contact Info: 1 email address and 1 phone number

LimeTray's Board of Directors

LimeTray's board has 3 active members. Akhilesh Bali, Gaurav Sachdeva and Saroj Bali are part of team.

Here is the list of LimeTray's board of directors:

Name	Type	Representing	Status	Duration
Akhilesh Bali	Team	-	Current	12y 9m
Gaurav Sachdeva	Investor	JSW Ventures	Current	9y 1m
Saroj Bali	Investor	-	Current	12y 9m

View details of LimeTray's Founder profiles and Board Members

LimeTray's employee count trend

LimeTray has 12 employees as of Jul 25. The total employee count is 25.0% lower than what it was in Jul 24. Here is LimeTray's employee count trend over the years:

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Top competitors of LimeTray include Toast, Olo and Odeko. Here is the list of Top 10 competitors of LimeTray, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Toast 2011, Boston (United States), Public	Cloud-based point of sale and management system for restaurants	$900M	Bessemer Venture Partners, Tiger Global Management ... & 30 others	82/100
2nd	Olo 2005, New York City (United States), Acquired	Provider of a platform for restaurant brands to manage digital operations	$73.6M	PayPal, Tiger Global Management & 10 others	80/100
3rd	Odeko 2019, New York City (United States), Series E	Provider of online ordering solution for coffee businesses	$296M	B Capital, Notable Capital & 29 others	77/100
4th	Thanx 2012, San Francisco (United States), Series C	Provider of loyalty management solution for offline stores	$23.1M	Sequoia Capital, Icon Ventures & 9 others	77/100
5th	Paytronix 2001, Newton (United States), Acquired	Provider of digital guest engagement platform for restaurants and c-stores	$75M	Great Hill Partners, SVB & 1 others	71/100
6th	Foodics 2014, Riyadh (Saudi Arabia), Series C	Cloud-based POS and restaurant management system for efficient operations	$198M	Sanabil, Raed Ventures & 15 others	70/100
7th	TouchBistro 2010, Toronto (Canada), Acquired	Cloud-based POS and restaurant management system	$321M	Kensington Capital Partners, Relay Ventures ... & 21 others	69/100
8th	SynergySuite 2011, Dublin (Ireland), Series B	AI-powered restaurant management software for streamlined operations and increased profitability	$28.6M	First Analysis, Oyster Capital Partners & 16 others	65/100
9th	Fishbowl 2000, Alexandria (United States), Acquired	Restaurant marketing solutions and guest relationship management platform for restaurants	$23.3M	Valhalla Partners, Edison Partners & 2 others	65/100
10th	MarginEdge 2015, Arlington (United States), Series D	Restaurant management software providing real-time data and back-office automation	$184M	Ten Coves Capital, Osage Venture Partners ... & 24 others	64/100
34th	LimeTray 2013, Gurugram (India), Series A	Provider of restaurant management and marketing software suite for businesses	$6.53M	Alteria Capital, Z47 & 14 others	53/100

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Founders own 37.92%, Funds (largest shareholder) own 53.09%, Enterprises own 4.26% and Angels own 1.48%. The net worth of LimeTray's founders is INR 44.8Cr as of May 20, 2019.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	37.92%	44.8Cr	8421596	9160465	6272335	2078467
Akhilesh Bali	7203785	4764241	7630146	8972075	1423764	7017225
Fund	53.09%	62.8Cr	2806622	1012510	9477073	7229268
Matrix Partners India	9897488	5654669	4179999	3528729	4610076	1095026
Hive Technologies	583692	388072	654642	938068	944633	125529
Tancom Investments	1	1	1	3	6	7
Whiteboard Capital	0	0	0	0	0	0
Enterprise	4.26%	5.03Cr	4101	4768	8504	5332
Angel	1.48%	1.74Cr	8	6	6	5
Other People	0.38%	45.3L	0	0	0	0
ESOP Pool	2.87%	3.4Cr	60	70	13	44
Total	100.00%	118Cr	5804610	7854073	9684130	5572881