Mixpanel - About the company
Mixpanel is a series C company based in San Francisco (United States), founded in 2009 by Suhail Doshi and Tim Trefren. It operates as a Provides product analytics software for product teams. Mixpanel has raised $277M in funding from investors like Andreessen Horowitz, Y Combinator and Sequoia Capital, with a current valuation of $1.05B. The company has 553 active competitors, including 100 funded and 46 that have exited. Its top competitors include companies like User Testing, Amplitude and Pendo.
Company Details
Provider of user behaviour analytics platform. It offers a web analytics platform that allows businesses to study consumer behaviour in real time by tracking users actions rather than page views. It offers a simple SDK that can be installed on every major platform including mobile. It helps businesses increase conversions by identifying where they lose customers in any process using the funnel method. It also offers retention reports that visualize how often the customers return and engage with their application.
- Website
- mixpanel.com/home/
- Social
- Email ID
- *****@mixpanel.com, *****@mixpanel.com
- Registered Address
- 8 Rockleaze Avenue, Bristol, England, BS9 1NG
Key Metrics
Founded Year
2009
Location
San Francisco, United States
Stage
Series C
Total Funding
$277M in 6 rounds
Latest Funding Round
Post Money Valuation
$1.05B as on Nov 15, 2021
Investors
Ranked
6th among 553 active competitors
Employee Count
679 as on May 31, 2026
Investment & Acquisitions
Similar Companies
Legal entities associated with Mixpanel
Mixpanel is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MIXPANEL UK LIMITED CIN: 11379955 , United Kingdom, Active | May 23, 2018 | - | 26 (As on Jan 31, 2025) | |
MIXPANEL CIN: 270231379 , United States, Active | Nov 21, 2021 | - | 243 (As on Dec 31, 2024) | - |
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Mixpanel's funding and investors
Mixpanel has raised a total funding of $277M over 6 rounds. Its first funding round was on Aug 19, 2009. Its latest funding round was a Series C round on Nov 15, 2021 for $200M. 1 investor participated in its latest round. Mixpanel has 8 institutional investors and 3 angel investors.
Here is the list of recent funding rounds of Mixpanel:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 15, 2021 | $200M | Series C | $1.05B | - | - | |
Dec 18, 2014 | $65M | Series B | $865M | - | - | |
May 10, 2012 | $10.2M | Series A | - | - | - |
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Mixpanel's founders and board of directors
Founder? Claim ProfileThe founders of Mixpanel are Suhail Doshi and Tim Trefren.
Here are the details of Mixpanel's key team members:
- Suhail Doshi: Former Co-Founder of Mixpanel and founder of 2 other companies, Playground and On Call Electrical. They are also an angel investor in 2 startups.
- Tim Trefren: Former Co-Founder of Mixpanel. They are also an angel investor in 2 startups.
View details of Mixpanel's Founder profiles and Board Members
Mixpanel's employee count trend
Mixpanel has 679 employees as of May 26. Here is Mixpanel's employee count trend over the years:
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Mixpanel's Competitors and alternates
Top competitors of Mixpanel include User Testing, Amplitude and Pendo. Here is the list of Top 10 competitors of Mixpanel, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  User Testing 2007, San Francisco (United States), Acquired | Provider of platform for gathering and analyzing user experience feedback | $148M | 80/100 | |
2nd | Amplitude 2012, San Francisco (United States), Public | Provider of an AI analytics platform for product and marketing insights | $336M | 78/100 | |
3rd | Pendo 2013, Raleigh (United States), Series F | Provider of a platform for product experience and analytics management | $468M | 78/100 | |
4th |  Fullstory 2014, Atlanta (United States), Series D | Provider of behavioral data analytics platform with AI-driven insights and automations | $196M | 71/100 | |
5th |  dscout 2011, Chicago (United States), Series C | Provider of a platform for conducting and analyzing user experience research | $81M | 68/100 | |
6th |  Mixpanel 2009, San Francisco (United States), Series C | Provides product analytics software for product teams | $277M | 65/100 | |
7th |  unitQ 2018, San Mateo (United States), Series B | Cloud and AI based user feedback analytics platform | $41M | 65/100 | |
8th |  Quantum Metric 2015, Colorado Springs (United States), Series B | Provides product design analytics software | $250M | 64/100 | |
9th | PostHog 2020, San Francisco (United States), Series E | Cloud based product analytics tools | $194M | 63/100 | |
10th | ROI Hunter 2014, Brno (Czech Republic), Acquired | Cloud based ad campaign management and product feedback analytics tool | $5.17M | 63/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Mixpanel's competitors? Click here to see the top ones
Mixpanel's Investments and acquisitions
Mixpanel has acquired DoubleLoop. Mixpanel has not made any investments as of now.Reports related to Mixpanel
Here is the latest report on Mixpanel's sector:
News related to Mixpanel
Filter this listMedia has covered Mixpanel for a total of 11 events in the last 1 year, 6 of them have been about company updates and 1 about people movement.
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Mixpanel Introduces Mixpanel AI, Delivering Always-On Product IntelligenceBusiness Wire•May 12, 2026•Mixpanel
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Voya Investment Management LLC Raises Stock Position in Amplitude, Inc. $AMPLMarketBeat•Dec 27, 2025•Mixpanel, Voya Financial
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Koinly Reports Email Data Leak After Third-Party Vendor BreachThe Crypto Times•Dec 24, 2025•Koinly, Mixpanel
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OpenAI Confirms Data Breach at Analytics Provider Mixpanel,Limited User Data ExposedTechPortal•Nov 27, 2025•OpenAI, Mixpanel
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Leading Data Analytics Platform Mixpanel Appoints Jen Taylor as CEOBusiness Wire•Sep 03, 2025•Mixpanel
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Mixpanel Expands Digital Analytics Platform to Power Innovation at ScaleMarTech Series•Jun 19, 2025•Mixpanel
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Mixpanel Expands Digital Analytics Platform to Power Continuous Innovation at ScaleBusiness Wire•Jun 18, 2025•Mixpanel
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Monetate Analytics Cloud Now Empowers Enterprises to Unlock Deeper Insights from Experience DataBusiness Wire•Mar 13, 2025•Mixpanel
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