When was Luster founded?

Luster was founded in 2024 and raised its 1st funding round 1 year after it was founded.

Where is Luster located?

Luster is headquartered in Indianapolis, United States.

How many employees does Luster have?

As of Sep 30, 2026, the latest employee count at Luster is 20.

Is Luster a funded company?

Luster is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Apr 21, 2025.

When was the latest funding round of Luster?

Luster's latest funding was a $***** Seed round on Apr 21, 2025, with participation from 2 investors. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $877M in funding in 2026 to date.

Where does Luster rank among its competitors?

Luster ranks 7th amongst 1091 active competitors, of which 123 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was GobbleCube, which secured $15M in Apr, 2026.

Who are the top competitors of Luster?

Luster's top competitors include Cresta, Aviso and GobbleCube. Among them, GobbleCube secured the most recent funding round in April, 2026.

Luster - 2026 Company Profile, Team, Funding & Competitors

Company Details

AI-powered sales enablement platform for sales teams and reps. It offers a practice platform that uses AI simulations to help sales teams and reps navigate real-world customer interactions. The platform is designed to make sales training engaging, effective, and scalable by providing a safe space for reps to practice pitches and sales scenarios with hyper-realistic customer simulations.

Website: www.luster.ai/
Email ID: *****@luster.ai

Key Metrics

Founded Year

2024

Location

Indianapolis, United States

Stage

Seed

Total Funding

$3.55M in 1 round

Latest Funding Round

Seed, Apr 21, 2025, $*****

Investors

High Alpha & 1 more

Ranked

7^th among 1091 active competitors

Employee Count

20 as on Sep 30, 2026

Similar Companies

Cresta & 278 more

View Luster's full profile

Luster is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
LUSTER INC CIN: 4788631 , United States, Active	Jul 13, 2015	-	-	-

Luster has raised a total funding of $3.55M over 1 round. Its latest funding round was a Seed round on Apr 21, 2025 for $*****. 2 investors participated in its latest round. Luster has 2 institutional investors.

Here is the list of recent funding rounds of Luster:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 21, 2025	6245711	Seed	5240949	4580384	9562403	2685230

Access funding benchmarks and valuations. Sign up today!

View details of Luster's funding rounds and investors

The founders of Luster is Wes Craig.

Here are the details of Luster's key team members:

Wes Craig: Former Co-Founder of Luster.

View details of Luster's Founder profiles and Board Members

Luster's employee count trend

Luster has 20 employees as of Sep 26. Here is Luster's employee count trend over the years:

Uncover Luster's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Luster include Cresta, Aviso and GobbleCube. Here is the list of Top 10 competitors of Luster, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cresta 2017, San Francisco (United States), Series D	Developer of a platform providing real-time intelligence for contact center operations	$282M	World Innovation Lab, Qatar Investment Authority ... & 29 others	74/100
2nd	Aviso 2012, Redwood City (United States), Series B	AI powered predictive analytics platform	$31M	Shasta Ventures, Next World Capital & 9 others	73/100
3rd	GobbleCube 2022, Gurugram (India), Series A	Platform offering AI-driven revenue monitoring and analytics for consumer brands	$20.4M	Info Edge Ventures, Kae Capital & 5 others	64/100
4th	Vivun 2018, Oakland (United States), Series C	Developer of an AI sales agent platform for B2B organizations	$131M	Tiger Global Management, Menlo Ventures & 4 others	64/100
5th	Imperia 2018, Valencia (Spain), Series A	Developer of cloud-based demand forecasting software	$14.1M	Samaipata, Burda Principal Investments & 11 others	62/100
6th	Databook Palo Alto (United States), Series B	Provider of a platform unifying planning, execution, and measurement for GTM	$72M	Bessemer Venture Partners, Salesforce Ventures ... & 6 others	60/100
7th	Luster 2024, Indianapolis (United States), Seed	AI-powered sales enablement platform for sales teams and reps	$3.55M	High Alpha, Ivy Ventures	59/100
8th	SAVO Group 1999, Washougal (United States), Acquired	Provider of digital marketing and custom software development services	$93.1M	Sapphire Ventures, Goldman Sachs & 3 others	57/100
9th	ketteQ 2018, Atlanta (United States), Series B	Provider of AI based demand supply and operations planning software	$30.9M	Vocap Partners, Vocap & 1 others	57/100
10th	Deeto 2022, New York City (United States), Series A	AI based sales enablement solutions for enterprises	$17M	Jump Capital, Mertor & 4 others	57/100