Lyre’s - About the company
Lyre’s is a series B company based in Leichhardt (Australia), founded in 2019 by Mark Livings, Carl Hartmann and Mark Livings. It operates as a Manufacturer of non-alcoholic spirits, premixed cocktails, and cocktail sets. Lyre’s has raised $53M in funding from investors like D Squared Capital, Morgan Creek Capital Management and DLF Venture, with a current valuation of $*****. The company has 95 active competitors, including 18 funded and 6 that have exited. Its top competitors include companies like CleanCo, Aplós and Swizzle.
Company Details
Manufacturer of non-alcoholic spirits, premixed cocktails, and cocktail sets. The company crafts non-alcoholic versions of classic spirits like gin, bourbon, and tequila, along with premixed non-alcoholic cocktails and sets. It sources natural essences, extracts, and distillates to create products that mimic the taste of traditional alcoholic beverages. The business model allows consumers to enjoy classic cocktails in a non-alcoholic format.
- Website
- lyres.com
- Social
- Email ID
- *****@liquidideas.com.au
- Registered Address
- C/O DICKINSONS, BRANDON HOUSE,FIRST FLOOR, 90 THE BROADWAY,CHESHAM,ENGLAND,HP5 1EG
Key Metrics
Founded Year
2019
Location
Leichhardt, Australia
Stage
Series B
Total Funding
$53M in 4 rounds
Latest Funding Round
Post Money Valuation
$***** as on Nov 15, 2021
Investors
Ranked
4th among 95 active competitors
Employee Count
57 as on May 31, 2026
Legal entities associated with Lyre’s
Lyre’s is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
ZERO PROOF UK LIMITED CIN: 11725077 , United Kingdom, Active | Dec 11, 2018 | - | 13 (As on Dec 31, 2022) |
Sign up to download Lyre’s' company profile
Lyre’s's funding and investors
Lyre’s has raised a total funding of $53M over 4 rounds. Its first funding round was on Sep 28, 2020. Its latest funding round was a Series B round on Jul 09, 2023 for $*****. 2 investors participated in its latest round. Lyre’s has 68 institutional investors.
Here is the list of recent funding rounds of Lyre’s:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 09, 2023 | 5346182 | Series B | 5478037 | 5593203 | 6942284 | 4067063 |
Nov 15, 2021 | 5054129 | Series A | 8158003 | 4507990 | 5826612 | |
May 04, 2021 | 9518487 | Seed | 7559827 | 7375555 |
Access funding benchmarks and valuations. Sign up today!View details of Lyre’s's funding rounds and investors
Lyre’s' founders and board of directors
Founder? Claim ProfileThe founders of Lyre’s are Mark Livings, Carl Hartmann and Mark Livings. Mark Livings is the CEO of Lyre’s.
Here are the details of Lyre’s' key team members:
- Mark Livings: Creator, Co-Founder (CEO 2019 - 2023) of Lyre’s and founder of 5 other companies, including Mark Livings - Co-Founder, The Kinetic and littlevictories.co.
- Carl Hartmann: Co-Founder & Director of Lyre’s and founder of 3 other companies, Compono, Lyre's and Shortlyster. Contact Info: 1 email address
- Mark Livings: Co-Founder of Lyre’s and founder of 1 other company. Contact Info: 1 email address
View details of Lyre’s's Founder profiles and Board Members
Lyre’s' employee count trend
Lyre’s has 57 employees as of May 26. Here is Lyre’s's employee count trend over the years:
Uncover Lyre’s' growth story! Sign up today!
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
Lyre’s's Competitors and alternates
Top competitors of Lyre’s include CleanCo, Aplós and Swizzle. Here is the list of Top 10 competitors of Lyre’s, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  CleanCo 2019, London (United Kingdom), Series A | Brand of cocktails | $12.4M | 60/100 | |
2nd |  Aplós 2020, Miami (United States), Series A | Internet first brand of non-alcoholic spirits | $10.5M | 51/100 | |
3rd | Manufacturer of natural, vegan, chemical-free sparkling beverages in assorted flavors | $508K | 45/100 | ||
4th | Manufacturer of non-alcoholic spirits, premixed cocktails, and cocktail sets | $53M | 44/100 | ||
5th |  De Soi 2022, Los Angeles (United States), Seed | Internet first brand offering non-alcoholic beverage products | $4M | 44/100 | |
6th |  The Free Spirits 2019, Mill Valley (United States), Seed | Internet-first brand non-alcoholic spirits | $354K | - | 44/100 |
7th |  Kin 2018, New York City (United States), Seed | Non-alcoholic euphoric drinks with adaptogens, nootropics, and botanics | - | 41/100 | |
8th |  Sentia Spirits 2020, Hemel Hempstead (United Kingdom), Unfunded | Manufacturer of functional, non-alcoholic botanical drinks designed to enhance the GABA system | - | - | 41/100 |
9th | Jimmy's Cocktails 2019, Gurugram (India), Unfunded | Retailer of low-calorie cocktail mixers, sparkling mixers, and non-alcoholic beer | - | - | 39/100 |
10th |  Spiritless 2019, Louisville (United States), Series A | Platform offering non-alcoholic spirits | $4M | 36/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Lyre’s's competitors? Click here to see the top ones
Lyre’s's Investments and acquisitions
Lyre’s has made no investments or acquisitions yet.
Reports related to Lyre’s
Here is the latest report on Lyre’s's sector:
News related to Lyre’s
Filter this list•
•
Futurecraft VC buys stake in Lyre's as part of expansion planTrade Arabia•Aug 22, 2023•Futurecraft Ventures, Lyre’s, Lyre's Spirit
•
•
Lyre’s wallets are on fire after £18 million raise to boost global productionStartup Daily•Jul 09, 2023•Lyre’s, Dsquared2, Morgan Creek Capital Management
•
Breakthru Beverage Expands Non-Alcoholic Portfolio Through National Partnership With Lyre’sBevNET.com•Dec 15, 2022•Breakthrubev, Lyre’s
•
Lyre’s Names Nick Crutchfield Global Director of EducationBevNET.com•Mar 05, 2022•Enthuse Marketing Group, Lyre’s
•
Non-Alcoholic Beverage Startup Lyre’s Raises $26.8 Million to Fuel ExpansionStartup Savant•Nov 15, 2021•Lyre’s
•
Lyre’s appoints Northeast as Hong Kong distributorThe Drinks Business•Aug 17, 2021•Lyre’s, Northeast Wines & Spirits
•
Non-alcoholic spirits brand Lyre’s hits $179 million valuation on seed round top-upStartup Daily•May 06, 2021•Lyre’s, Bitburger Ventures, DLF Venture, VRD and 3 others
•
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about Lyre’s
Explore our recently published companies
- Curio Water - United Kingdom based, Unfunded company
- MAIM - Mexico based, 2012 founded, Unfunded company
- ENVIROTRONIC - Romania based, 2007 founded, Unfunded company
- Aquatrol Services (Sylmar Group) - Houston based, 1985 founded, Unfunded company
- Headstream Technologies - Chennai based, 2016 founded, Unfunded company
- Ibda Dynamics - United Arab Emirates based, 2016 founded, Unfunded company
