When was Mads founded?

Mads was founded in 2006 and raised its 1st funding round 5 years after it was founded.

Where is Mads located?

Mads is headquartered in Amsterdam, Netherlands.

Who is the current CEO of Mads?

Ashu Mathura and Bram Smits s of Mads.

How many employees does Mads have?

As of May 31, 2026, the latest employee count at Mads is 29.

Is Mads a funded company?

Mads is a funded company, having raised a total of $***** in its 1st and only funding round, a Series B round on Nov 04, 2011.

When was the latest funding round of Mads?

Mads' latest funding was a $***** Series B round on Nov 04, 2011, with participation from 2 investors.

Where does Mads rank among its competitors?

Mads ranks 15th amongst 52 active competitors, of which 4 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Fyber, which secured $7.9M in Jun, 2017.

Who are the top competitors of Mads?

Mads' top competitors include Start.io, Marfeel and Fyber. Among them, Fyber secured the most recent funding round in June, 2017.

Mads - 2026 Company Profile, Team, Funding & Competitors

Company Details

The MADS ONE platform provides publisher monetization solutions that are stacked up into one cloud-based Supply Side Platform. The platform helps publishers to monetise their digital inventory and in automating ad campaigns. The MADS ONE platform offers publishers distinct monetisation solutions: ONE Campaign to optimize and report direct sold campaigns, ONE Yield SSP to configure and optimize automated RTB campaigns from DSPs and ONE Audience DMP to recognize, profile and segment end users across screens.

Website: mads.com
Social

Key Metrics

Founded Year

2006

Location

Amsterdam, Netherlands

Stage

Series B

Total Funding

$1.16M in 1 round

Latest Funding Round

Series B, Nov 04, 2011, $*****

Investors

OTM Investments & 1 more

Ranked

15^th among 52 active competitors

Employee Count

29 as on May 31, 2026

Similar Companies

Start.io & 77 more

View Mads' full profile

Mads has raised a total funding of $1.16M over 1 round. Its latest funding round was a Series B round on Nov 04, 2011 for $*****. 2 investors participated in its latest round. Mads has 2 institutional investors.

Here is the list of recent funding rounds of Mads:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 04, 2011	9430225	Series B	8374210	6126519	4809722	6123080

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View details of Mads's funding rounds and investors

The founders of Mads are Ashu Mathura and Dennis Geerdink.

Here are the details of Mads' key team members:

Ashu Mathura: Founder & CEO of Mads and founder of 2 other companies, eBusiness Consultants and IAB.
Dennis Geerdink: Co-founder & CTO of Mads.
Bram Smits: CEO of Mads.

View details of Mads's Founder profiles and Board Members

Mads' employee count trend

Mads has 29 employees as of May 26. Here is Mads's employee count trend over the years:

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Top competitors of Mads include Start.io, Marfeel and Fyber. Here is the list of Top 10 competitors of Mads, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Start.io 2010, New York City (United States), Series A	Provider of a platform for mobile advertising and audience monetization	$4.3M	Hercules Capital, Scale Up Venture Capital ... & 4 others	70/100
2nd	Marfeel 2011, Barcelona (Spain), Series B	RTB enabled supply side platform	$5.5M	Nauta Capital, Wayra Deutschland & 6 others	59/100
3rd	Fyber 2009, San Francisco (United States), Acquired	Ad monetization tool for mobile apps	$9.56M	Team Europe, Demtech & 13 others	53/100
4th	Smaato 2005, San Francisco (United States), Acquired	Mobile RTB ad exchange and SSP	$40M	SPH Ventures, Calibrium & 2 others	46/100
5th	Mobile Posse 2005, Mclean (United States), Acquired	Curated stories and stunning photography celebrating everyday lifestyle for curious people	$26.5M	SoftBank Capital, Harbert Management & 7 others	44/100
6th	Chocolate 2007, Fremont (United States), Series B	Provider of video SSP software	$3.4M	Dot Edu Ventures, Nexus Venture Partners	43/100
7th	Ymonetize 2016, Sao Paulo (Brazil), Unfunded	Provider of programmatic media solutions for website monetization and digital advertising	-	-	39/100
8th	Veniso 2012, Hyderabad (India), Unfunded	Technology solutions for mobile based monetization	-	-	35/100
9th	Fuse Powered 2010, Toronto (Canada), Acquired	Mobile app publishing and ad mediation platform	$8.4M	Canadian Space Agency, Relay Ventures & 2 others	32/100
10th	Boldwin 2016, Tel Aviv (Israel), Funding Raised	AI based platform offering video advertising solutions	-	44 Ventures	31/100
15th	Mads 2006, Amsterdam (Netherlands), Series B	Publisher Ad server platform and automated trading platform	$1.16M	henQ, OTM Investments	28/100