Jinx - About the company
Jinx is a series B company based in Los Angeles (United States), founded in 2019 by Sameer Mehta, Terri Rockovich and Michael Kim. It operates as a Platform offering dog food products. Jinx has raised $51.5M in funding from investors like The Merchant Club, Align Ventures and Brand Foundry. The company has 123 active competitors, including 20 funded and 20 that have exited. Its top competitors include companies like Freshpet, I And Love And You and The Farmer's Dog.
Company Details
Platform offering dog food products. The company offers dog food made from natural ingredients like organic chicken or salmon, superfoods, microorganisms, and more. The company offers a variety of subscription services for customers.
- Website
- www.thinkjinx.com/
- Social
- Email ID
- *****@thinkjinx.com
- Registered Address
- Poway, California
Key Metrics
Founded Year
2019
Location
Los Angeles, United States
Stage
Series B
Total Funding
$51.5M in 3 rounds
Latest Funding Round
Investors
Ranked
4th among 123 active competitors
Employee Count
81 as on Apr 30, 2026
Similar Companies
Legal entities associated with Jinx
Jinx is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
JINX, INC. CIN: 200911650 , United States, Active | Dec 26, 999 | - | 4 (As on Dec 31, 2022) | - |
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Jinx's funding and investors
Jinx has raised a total funding of $51.5M over 3 rounds. Its first funding round was on Nov 19, 2019. Its latest funding round was a Series B round on Aug 17, 2023 for $*****. 4 investors participated in its latest round. Jinx has 15 institutional investors and 10 angel investors.
Here is the list of recent funding rounds of Jinx:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 17, 2023 | 1902029 | Series B | 3016289 | 1544807 | 1777958 | 4516652 |
Nov 16, 2021 | 8118923 | Series A | 9828934 | 2784238 | 7288379 | |
Nov 19, 2019 | 2360464 | Series A | 8166047 | 3291905 |
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Jinx's founders and board of directors
Founder? Claim ProfileThe founders of Jinx are Sameer Mehta, Terri Rockovich and Michael Kim. Terri Rockovich is the CEO of Jinx.
Here are the details of Jinx's key team members:
- Sameer Mehta: Co-Founder of Jinx.
- Terri Rockovich: Co-Founder & CEO of Jinx.
- Michael Kim: Co-Founder & COO of Jinx.
Jinx's Board of Directors
Jinx's board has 5 active members. Laurent Ghouzi, BENJAMIN STEINER, MIMI LOPATA, THERESA ROCKOVICH and RICHARD KYLE BANAHAN are independent board members.Here is the list of Jinx's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 2y 8m | |
reqbwqu | Independent board member | - | Current | 9y 4m |
mfhny{d | Independent board member | - | Current | 4y 5m |
zymdzoo | Independent board member | - | Current | 9y 1m |
tmxxdel | Independent board member | - | Current | 4y 3m |
View details of Jinx's Founder profiles and Board Members
Jinx's employee count trend
Jinx has 81 employees as of Apr 26. Here is Jinx's employee count trend over the years:
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Jinx's Competitors and alternates
Top competitors of Jinx include Freshpet, I And Love And You and The Farmer's Dog. Here is the list of Top 10 competitors of Jinx, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Freshpet 2006, Secaucus (United States), Public | Internet first brand offering refrigerated pet food | $54M | 69/100 | |
2nd | I And Love And You 2012, Boulder (United States), Series C | Manufacturer of premium dog and cat food using natural ingredients | $63.4M | 65/100 | |
3rd |  The Farmer's Dog 2015, New York City (United States), Series B | Internet first brand offering personalized dog food products | $49.1M | 62/100 | |
4th | Jinx 2019, Los Angeles (United States), Series B | Platform offering dog food products | $51.5M | 61/100 | |
5th | PawTree 2012, Southlake (United States), Series B | Internet first brand offering multi-category pet care products | $31.1M | 57/100 | |
6th |  Bond Pets 2015, Boulder (United States), Series A | Internet first brand offering plant-based pet food | $20M | 56/100 | |
7th | Three Dog Bakery 1989, Kansas City (United States), Acquired | Baked goods for dogs made from natural ingredients | $375K | 54/100 | |
8th |  Wild Earth 2017, Berkeley (United States), Series A | Internet first brand offering pet food | $39M | 53/100 | |
9th | PetPlate 2016, New York City (United States), Series B | Internet first brand offering subscription-based food products for dogs | $44.5M | 49/100 | |
10th |  Kradle 2020, Minneapolis (United States), Series A | Provider of CBD supplements for dogs | $8M | - | 49/100 |
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Jinx's Investments and acquisitions
Jinx has made no investments or acquisitions yet.
Reports related to Jinx
Here is the latest report on Jinx's sector:
News related to Jinx
Filter this listMedia has covered Jinx for a total of 3 events in the last 1 year, 1 of them has been about company updates and 1 about people movement.
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Jinx Appoints New CEO, CFO, and Board Chairman While Preparing Series C Funding Roundintelligence360•Jul 31, 2025•Jinx
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Jinx Readies Series C Raise as It Expands Retail Footprint and C-Suite LeadershipBusiness Wire•Jul 16, 2025•Jinx
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JINX has filed a notice of an exempt offering of securities to raise $17,826,805.00 in New Equity Investment.intelligence360•Sep 14, 2023•Jinx
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Jinx Raises USD17.85M Series B FinancingFinSMEs•Aug 17, 2023•Jinx, The Merchant Club, Align Ventures, AF Ventures and 3 others
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