When was Matomy founded?

Matomy was founded in 2007 and raised its 1st funding round 3 years after it was founded.

Where is Matomy located?

Matomy is headquartered in Tel Aviv, Israel.

How many employees does Matomy have?

As of Jun 30, 2026, the latest employee count at Matomy is 44.

Is Matomy a funded company?

Matomy is a funded company, having raised a total of $18M across 4 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Jul 12, 2010.

When was the latest funding round of Matomy?

Matomy's latest funding was a $***** Post IPO round on Jan 30, 2018, with participation from 0 investor.

Where does Matomy rank among its competitors?

Matomy ranks 8th amongst 975 active competitors, of which 91 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was StackAdapt, which secured $235M in Feb, 2025.

Who are the top competitors of Matomy?

Matomy's top competitors include Smartly.io, StackAdapt and Quotient. Among them, StackAdapt secured the most recent funding round in February, 2025.

Matomy - 2026 Company Profile, Team, Funding & Competitors

Matomy is a public company based in Tel Aviv (Israel), founded in 2007 by Ofer Druker and Adi Orzel. It operates as a Provides performance marketing solutions for publishers and advertisers. Matomy has raised $18M in funding. The company has 975 active competitors, including 91 funded and 83 that have exited. Its top competitors include companies like Smartly.io, StackAdapt and Quotient.

Company Details

Matomy Media Group provides performance marketing solutions for publishers and advertisers. Offers campaign management and optimization across multiple media channels including affiliate marketing, display, mobile, email, virtual currency, search, social, and video. Provides measurement tools to track results for different stages of the conversion funnel. Has offices in Israel, Spain, Germany, Mexico, San Francisco, Fort Lauderdale, and New York City.

Website: matomy.com
Social
Email ID: *****@matomy.com

Key Metrics

Founded Year

2007

Location

Tel Aviv, Israel

Stage

Public

Total Funding

$18M in 4 rounds

Latest Funding Round

Post IPO, Jan 30, 2018, $*****

Investors

Viola Growth & 3 more

Ranked

8^th among 975 active competitors

Employee Count

44 as on Jun 30, 2026

Investment & Acquisitions

Optimatic & 6 more

Similar Companies

Smartly.io & 1217 more

Exit Details

Public

View Matomy's full profile

Matomy got listed on Jul 11, 2014.

Click here to take a look at Matomy's IPO in detail

Matomy has raised a total funding of $18M over 4 rounds. Its first funding round was on Jul 12, 2010. Matomy has 4 institutional investors.

Here is the list of recent funding rounds of Matomy:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 30, 2018	7518823	Post IPO	7180401	9169193	9029829	3021590
Oct 13, 2014	7849875	Post IPO	3018330	9403768	3589409	Publicis Groupe
Jul 15, 2010	3074839	Angel	5663498	8551835	7014820	2954560

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View details of Matomy's funding rounds and investors

The founders of Matomy are Ofer Druker and Adi Orzel.

Here are the details of Matomy's key team members:

Ofer Druker: Co-Founder & CEO of Matomy and founder of 1 other company.
Contact Info: 1 email address
Adi Orzel: Co-Founder of Matomy.

View details of Matomy's Founder profiles and Board Members

Matomy's employee count trend

Matomy has 44 employees as of Jun 26. Here is Matomy's employee count trend over the years:

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Top competitors of Matomy include Smartly.io, StackAdapt and Quotient. Here is the list of Top 10 competitors of Matomy, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
2nd	StackAdapt 2014, Toronto (Canada), Series B	Provider of an AI-powered platform for digital advertising campaign management	$537M	Ontario Teachers' Pension Plan, Plaza Ventures ... & 9 others	70/100
3rd	Quotient 1998, Cincinnati (United States), Acquired	Platform offering ad campaign management software	$250M	Marshall Wace, Triangle Peak Partners & 6 others	66/100
4th	Seedtag 2014, Madrid (Spain), Series C	Provider of artificial intelligence-driven contextual advertising solutions across digital channels	$299M	Oakley Capital, Adara & 5 others	65/100
5th	Choozle 2012, Denver (United States), Series C	Provider of a self-service platform for programmatic advertising campaign management	$29.9M	Boathouse Capital, Great Oaks Venture Capital ... & 2 others	65/100
6th	Pixis 2018, Burlingame (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	Premji Invest, Celesta Capital & 13 others	65/100
7th	Vertoz 2012, Mumbai (India), Public	Provider of MadTech and CloudTech platforms for digital advertising solutions	-	TCG	63/100
8th	Matomy 2007, Tel Aviv (Israel), Public	Provides performance marketing solutions for publishers and advertisers	$18M	Viola Growth, Cyhawk Ventures & 2 others	62/100
9th	Rocketium 2015, Bengaluru (India), Series A	Provider of AI-powered creative production platform combining design tools and services	$9.8M	Blume Venture, 1Crowd & 56 others	60/100
10th	Mediaocean 2006, New York City (United States), Acquired	Advertising Technology Enabler	-	Eterna Growth Partners, Click Ventures & 7 others	58/100

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Matomy has made 1 investments in companies including Plink. Matomy has also acquired 6 companies including Optimatic and Avenlo.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Nov 16, 2015	Acquisition	Optimatic	2011	New York City (United States)
Apr 15, 2015	Acquisition	Avenlo	2013	Toronto (Canada)
Oct 24, 2013	Acquisition	Adotomi	2007	Tel Aviv Yafo (Israel)