When was Seedtag founded?

Seedtag was founded in 2014 and raised its 1st funding round within a year of its incorporation.

Where is Seedtag located?

Seedtag is headquartered in Madrid, Spain. It is registered at 6 MARQUES DE VALDEIGLESIAS,MADRID,MADRID 28004,SPAIN.

Who is the current CEO of Seedtag?

Jorge Poyatos and Albert Nieto Riera s of Seedtag. Albert Nieto Riera has also founded 1 company and is angel investors in 2 startups.

How many employees does Seedtag have?

As of Mar 31, 2026, the latest employee count at Seedtag is 782.

Is Seedtag a funded company?

Seedtag is a funded company, having raised a total of $299M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 23, 2014.

When was the latest funding round of Seedtag?

Seedtag's latest funding was a $***** Series C round on Jul 27, 2022, with participation from 1 investor.

Where does Seedtag rank among its competitors?

Seedtag ranks 1st amongst 718 active competitors, of which 74 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was StackAdapt, which secured $235M in Feb, 2025.

Who are the top competitors of Seedtag?

Seedtag's top competitors include Pixis, Unified and Mediaocean. Among them, StackAdapt secured the most recent funding round in February, 2025.

Seedtag - 2026 Company Profile, Team, Funding & Competitors

Seedtag is a series C company based in Madrid (Spain), founded in 2014 by Jorge Poyatos, Albert Nieto Riera and Pablo Lopez Torres. It operates as a Provider of artificial intelligence-driven contextual advertising solutions across digital channels. Seedtag has raised $299M in funding from investors like Advent International, Oakley Capital and Adara. The company has 718 active competitors, including 74 funded and 73 that have exited. Its top competitors include companies like Pixis, Unified and Mediaocean.

Company Details

Provider of artificial intelligence-driven contextual advertising solutions across digital channels. The company offers technology that understands context to create advertising experiences. It helps brands connect with audiences across video and the open web. The technology delivers campaigns that aim to inspire, engage, and deliver impact.

Website: www.seedtag.com/
Social
Registered Address: 6 MARQUES DE VALDEIGLESIAS,MADRID,MADRID 28004,SPAIN

Key Metrics

Founded Year

2014

Location

Madrid, Spain

Stage

Series C

Total Funding

$299M in 5 rounds

Latest Funding Round

Series C, Jul 27, 2022, $*****

Investors

Advent International & 6 more

Ranked

1^st among 718 active competitors

Employee Count

782 as on Mar 31, 2026

Investment & Acquisitions

JustEggs Digital & 5 more

Similar Companies

Criteo & 1042 more

View Seedtag's full profile

Seedtag is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SEEDTAG ADVERTISING CIN: FC034565 , United Kingdom, Active	Jul 31, 2017	-	-

Seedtag has raised a total funding of $299M over 5 rounds. Its first funding round was on Jun 23, 2014. Its latest funding round was a Series C round on Jul 27, 2022 for $*****. 1 investor participated in its latest round. Seedtag has 7 institutional investors.

Here is the list of recent funding rounds of Seedtag:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 27, 2022	8648270	Series C	1568366	1962722	1848825	9767862
Sep 14, 2021	8268460	Series B	9025431	2924748	3502465	Adara & 1 more
Aug 13, 2017	1251819	Series A	3266131	4399877	2855884	1599896

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View details of Seedtag's funding rounds and investors

The founders of Seedtag are Jorge Poyatos, Albert Nieto Riera and Pablo Lopez Torres. Albert Nieto Riera and Jorge Poyatos are the CEOs of Seedtag.

Here are the details of Seedtag's key team members:

Jorge Poyatos: Co-Founder & Co-CEO of Seedtag. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Albert Nieto Riera: Co-Founder & Co-CEO of Seedtag. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Pablo Lopez Torres: Former Co-Founder of Seedtag.

View details of Seedtag's Founder profiles and Board Members

Seedtag's employee count trend

Seedtag has 782 employees as of Mar 26. Here is Seedtag's employee count trend over the years:

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Top competitors of Seedtag include Pixis, Unified and Mediaocean. Here is the list of Top 10 competitors of Seedtag, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Seedtag 2014, Madrid (Spain), Series C	Provider of artificial intelligence-driven contextual advertising solutions across digital channels	$299M	Adara, Aberdeen Capital Investments & 5 others	65/100
2nd	Pixis 2018, Chicago (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	Premji Invest, SoftBank Vision Fund & 13 others	64/100
3rd	Unified 2011, New York City (United States), Series B	Provider of social media advertising services	$55.6M	Advance, iHeartMedia & 7 others	64/100
4th	Mediaocean 2006, New York City (United States), Acquired	Advertising Technology Enabler	-	Kayne Anderson, New Enterprise Associates ... & 7 others	62/100
5th	ArabyAds 2013, Dubai (United Arab Emirates), Series A	Provider of advertising services	$36.5M	EquiTrust Life Insurance, Africinvest & 2 others	59/100
6th	StackAdapt 2014, Toronto (Canada), Series B	Provider of an AI-powered platform for digital advertising campaign management	$537M	Ontario Teachers' Pension Plan, Plaza Ventures ... & 7 others	59/100
7th	RhythmOne 2004, San Francisco (United States), Acquired	Multiscreen advertising solutions provider, now integrated with Unruly under Tremor International	$41.9M	Union Grove Venture Partners, QuestMark Partners ... & 6 others	58/100
8th	NextRoll 2006, San Francisco (United States), Series D	Provider of data-driven marketing technology for B2B and D2C businesses	$94M	Foundation Capital, Western Technology Investment ... & 21 others	57/100
9th	Punt_Partners 2022, Bengaluru (India), Seed	Provider of advertising services	$1.74M	Real Time Accelerator Fund, AngelList & 40 others	57/100
10th	Adsmurai 2014, Barcelona (Spain), Acquired	Social media campaign management platform	$4.29M	Axon Partners Group, Bstartup Banco Sabadell ... & 4 others	56/100

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Seedtag has not made any investments yet. Seedtag has made 6 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 02, 2024	Acquisition	JustEggs Digital	2013	Pyrmont (Australia)
Jun 03, 2024	Acquisition	Beachfront	2007	Los Angeles (United States)
Jun 14, 2022	Acquisition	KMTX	2017	Paris (France)