Max Protein - About the company
Max Protein is an acquired company based in Mumbai (India), founded in 2006 by Vijay Prabhakarrao Uttarwar. It operates as an Online retailer of protein bars, chips, cookies, and related snacks. Max Protein has raised $8.04M in funding from Rabo Equity Advisors and British International Investment, with last known valuation of $*****. The company has 37 active competitors, including 11 funded and 5 that have exited. Its top competitors include companies like The Whole Truth Foods, OZiva and Wellbeing Nutrition.
Company Details
Online retailer of protein bars, chips, cookies, and related snacks. It provides various protein-enriched food items, including plant protein, granola, and peanut butter. The business offers products suitable for different dietary needs and fitness goals. It also provides resources like BMI calculators and diet plans.
- Website
- maxprotein.in
- Social
- Email ID
- *****@zyduswellness.com
- Phone Number
- +91 **********
- Registered Address
- Zydus Corporate Park, Scheme No. 63, Survey No. 536, Khoraj, Nr. Vaishnodevi Circle, S. G. Highway, Gota, Ahmedabad, Daskroi, Gujarat, India, 382481
Key Metrics
Founded Year
2006
Location
Mumbai, India
Stage
Acquired
Total Funding
$8.04M in 3 rounds
Latest Funding Round
Last Known Valuation
$***** as on Oct 30, 2024
Investors
Ranked
5th among 37 active competitors
Annual Revenue
₹163Cr as on Mar 31, 2025
Employee Count
374 as on Aug 31, 2025
Similar Companies
Exit Details
Acquired by Zydus Wellness (Oct 30, 2024)
Legal entities associated with Max Protein
Max Protein is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Zydus Wellness Limited CIN: L15201GJ1994PLC023490 , India, Active | Nov 01, 1994 | $322M (As on Mar 31, 2025) | 121 (As on Aug 31, 2025) | |
NATURELL (INDIA) PRIVATE LIMITED CIN: U65990GJ1991PTC163792 , India, Under liquidation | Feb 22, 1991 | $19.3M (As on Mar 31, 2025) | 253 (As on Aug 01, 2025) |
Max Protein's acquisition details
Max Protein got acquired by Zydus Wellness on Oct 30, 2024 at an acquisition amount of $*****.
Click here to take a look at Max Protein's acquisition in detail
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Max Protein's funding and investors
Max Protein has raised a total funding of $8.04M over 3 rounds. Its first funding round was on Apr 27, 2018. Its latest funding round was a Series A round on Mar 10, 2022 for $*****. 1 investor participated in its latest round. Max Protein has 2 institutional investors and 5 angel investors.
Here is the list of recent funding rounds of Max Protein:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 10, 2022 | 5720857 | Series A | 6304881 | 6271321 | 1316600 | 8948344 |
Feb 17, 2020 | 9848351 | Series A | 4559468 | 5739009 | 3337365 | 2054413 |
Apr 27, 2018 | 3716248 | Series A | 8057699 | 9319892 |
Access funding benchmarks and valuations. Sign up today!View details of Max Protein's funding rounds and investors
Max Protein's founders and board of directors
Founder? Claim ProfileThe founders of Max Protein is Vijay Prabhakarrao Uttarwar. Vijay Prabhakarrao Uttarwar is the CEO of Max Protein.
Here are the details of Max Protein's key team members:
- Vijay Prabhakarrao Uttarwar: Founder & CEO of Max Protein. Contact Info: 1 phone number
View details of Max Protein's Founder profiles and Board Members
Max Protein's employee count trend
Max Protein has 374 employees as of Aug 25. The total employee count is 2.0% more than what it was in Aug 24. Here is Max Protein's employee count trend over the years:
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Max Protein's Competitors and alternates
Top competitors of Max Protein include The Whole Truth Foods, OZiva and Wellbeing Nutrition. Here is the list of Top 10 competitors of Max Protein, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | The Whole Truth Foods 2019, Mumbai (India), Series D | Online brand offering healthy food products | $71.3M | 76/100 | |
2nd | Provider of nutritional food and health supplements | $17.3M | 72/100 | ||
3rd | Wellbeing Nutrition 2019, Mumbai (India), Acquired | Provider of organic whole-food nutritional supplements | $16.7M | 67/100 | |
4th | Online brand offering nutritional supplements | $11.1M | 65/100 | ||
5th |  Max Protein 2006, Mumbai (India), Acquired | Online retailer of protein bars, chips, cookies, and related snacks | $8.04M | 56/100 | |
6th | Brand of superfood powder | $121K | - | 55/100 | |
7th | Online retailer of assorted protein bars, wafers, and gift boxes | $938K | 55/100 | ||
8th | Online retailer of protein wafers, chips, and fermented yeast protein | $8.45M | 54/100 | ||
9th | D2C brand specializing in high-protein, clean-label breakfast mixes and snacks for families | $2.31M | 52/100 | ||
10th |  Foodstrong 2020, Mumbai (India), Series A | Retailer of whey proteins, plant proteins, and protein-based food mixes | $4.68M | 48/100 |
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Max Protein's Latest cap tables and shareholding
Founders (largest shareholder) own 55.19%, Funds own 38.75%, Other People own 1.75% and ESOP Pool own 4.30%. The net worth of Max Protein's founders is INR 121Cr as of Mar 10, 2022.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 55.19% | 121Cr | 7229579 | 3899526 | 6887973 | 3052399 |
8 | 7 | 3 | 6 | 4 | 8 | |
Fund | 38.75% | 85.2Cr | 4566035 | 9941666 | 3805786 | 8629249 |
7198079 | 6952460 | 6290560 | 9203665 | 5524269 | 4603940 | |
Other People | 1.75% | 3.85Cr | 1 | 2 | 3 | 6 |
ESOP Pool | 4.30% | 9.46Cr | 2475 | 3465 | 5133 | 3052 |
Total | 99.99% | 220Cr | 7706238 | 8223803 | 4650662 | 1226948 |
To unlock detailed Cap Table of Max Protein Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Max Protein's Shareholding
Max Protein's Investments and acquisitions
Max Protein has made no investments or acquisitions yet.
Reports related to Max Protein
Here is the latest report on Max Protein's sector:
News related to Max Protein
Filter this list•
RiteBite Max Protein launches new “Protein Aayega Tabhi India Khayega!” campaignBestMediaInfo•Mar 04, 2025•Max Protein
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Max Protein returns with 'Protein Police' for launch of its Whey ProteinAdgully•Nov 08, 2023•Max Protein
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Max Protein's Game-Changing New Launch: Whey, Plant Protein, and Roti Mix Driving Towards Market DominanceAsian News International•Sep 05, 2023•Max Protein
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Max Protein ropes in Mandira Bedi for launch of its plant protein powderAdgully•Feb 08, 2023•Max Protein
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Max Protein launches new plant protein powder variants in IndiaFFOODS Spectrum•Nov 07, 2022•Max Protein
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1702 Digital wins media mandate for RiteBite’s Max ProteinBanyan NetFaqs•Feb 15, 2022•1702 Digital, Max Protein
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