When was MediaCrossing founded?

MediaCrossing was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is MediaCrossing located?

MediaCrossing is headquartered in Stamford, United States. It is registered at Stamford, Connecticut.

Who is the current CEO of MediaCrossing?

William A. ("Bill") Lederer and Michael K. Kalman s of MediaCrossing.

How many employees does MediaCrossing have?

As of Mar 31, 2026, the latest employee count at MediaCrossing is 2.

Is MediaCrossing a funded company?

MediaCrossing is a funded company, having raised a total of $10M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 11, 2012.

When was the latest funding round of MediaCrossing?

MediaCrossing's latest funding was a $***** Series A round on Jun 01, 2015, with participation from 0 investor.

Where does MediaCrossing rank among its competitors?

MediaCrossing ranks 3rd amongst 34 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was GroupM, which secured an undisclosed amount in May, 2016.

Who are the top competitors of MediaCrossing?

MediaCrossing's top competitors include GroupM, Kritter and Digilant. Among them, GroupM secured the most recent funding round in May, 2016.

MediaCrossing - 2026 Company Profile, Team, Funding & Competitors

MediaCrossing is a series A company based in Stamford (United States), founded in 2012 by William A. ("Bill") Lederer, Ted Yang and Michael K. Kalman. It operates as an Independent digital media trading company that operates a managed service platform. MediaCrossing has raised $10M in funding. The company has 34 active competitors, including 4 funded and 3 that have exited. Its top competitors include companies like GroupM, Kritter and Digilant.

Company Details

MediaCrossing Inc. operates as a digital media trader. The company develops and operates MX Platform, a digital media trading and data management platform. Additionally, it focuses on programmatic trading, campaign optimization, media planning, media buying, machine learning, high frequency trading, monetization, and risk management. MediaCrossing’s competitive advantages include expertise at pricing systems that uses mathematical models that can quickly determine what a particular audience segment is worth to a particular advertiser or group of advertisers.

Website: mediacrossing.com
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Registered Address: Stamford, Connecticut

Key Metrics

Founded Year

2012

Location

Stamford, United States

Stage

Series A

Total Funding

$10M in 4 rounds

Latest Funding Round

Series A, Jun 01, 2015, $*****

Investors

ThirdStream Partners & 2 more

Ranked

3^rd among 34 active competitors

Employee Count

2 as on Mar 31, 2026

Similar Companies

GroupM & 57 more

View MediaCrossing's full profile

MediaCrossing is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MEDIACROSSING INC CIN: 460727069 , United States, Active	Dec 26, 999	-	17 (As on Dec 31, 2020)	-
MEDIACROSSING INC. CIN: 5912005 , United States, Active	Jan 07, 2021	-	-	-

MediaCrossing has raised a total funding of $10M over 4 rounds. Its first funding round was on Dec 11, 2012. MediaCrossing has 3 institutional investors.

Here is the list of recent funding rounds of MediaCrossing:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 01, 2015	4588457	Series A	6298049	1413412	1583598	2025277
Jul 28, 2014	2656338	Series A	6440275	9643194	4356546	2747533
Oct 23, 2013	8347552	Series A	9834852	4176598	1713918	Connecticut Innovations

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View details of MediaCrossing's funding rounds and investors

The founders of MediaCrossing are William A. ("Bill") Lederer, Ted Yang and Michael K. Kalman.

Here are the details of MediaCrossing's key team members:

William A. ("Bill") Lederer: Founder & CEO of MediaCrossing.
Ted Yang: Founder, CTO of MediaCrossing.
Michael K. Kalman: Founder & CEO of MediaCrossing.

View details of MediaCrossing's Founder profiles and Board Members

MediaCrossing's employee count trend

MediaCrossing has 2 employees as of Mar 26. Here is MediaCrossing's employee count trend over the years:

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Top competitors of MediaCrossing include GroupM, Kritter and Digilant. Here is the list of Top 10 competitors of MediaCrossing, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	GroupM 2003, New York City (United States), Late Stage	Provider of advertising services	-	XSML, WPP Booster	72/100
2nd	Kritter 2013, Bengaluru (India), Unfunded	AdTech Infrastructure enabler	-	-	43/100
3rd	MediaCrossing 2012, Stamford (United States), Series A	Independent digital media trading company that operates a managed service platform	$10M	ThirdStream Partners, ACLVP & 1 others	35/100
4th	Digilant 2009, Boston (United States), Unfunded	Digital Media Targeting & Trading	-	-	33/100
5th	Cadreon 2009, San Francisco (United States), Public	Audience management platform and trading desk	-	-	33/100
6th	Gamned 2009, Paris (France), Acquired	Trading desk and creative optimization platform	-	Netangels	31/100
7th	Bidscube 2020, Hong Kong (China), Unfunded	Cloud-based trading desk & white label solutions provider	-	-	28/100
8th	Targetopia 2013, Madrid (Spain), Unfunded	Offers an independent online trading desk	-	-	27/100
9th	YellowHammer Media Group 2009, New York City (United States), Deadpooled	Real time programmatic performance trading platform	$8.91M	-	26/100
10th	RTB-Media 2013, San Francisco (United States), Acqui-Hired	AI-powered marketing intelligence platform unifying data for actionable insights	$427K	Impulse VC, Moscow Seed Fund	25/100