Where is Natrol located?

Natrol is headquartered in Los Angeles, United States. It is registered at Chatsworth, California.

How many employees does Natrol have?

As of Apr 30, 2026, the latest employee count at Natrol is 373.

Where does Natrol rank among its competitors?

Natrol ranks 134th amongst 2166 active competitors, of which 124 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Supply6, which secured $5M in Jul, 2026.

Who are the top competitors of Natrol?

Natrol's top competitors include Kapiva, OZiva and SmartyPants Vitamins. Among them, Supply6 secured the most recent funding round in July, 2026.

Natrol - 2026 Company Profile, Team, Funding & Competitors

Q: Is Natrol an acquired company?

Natrol got acquired by New Mountain Capital on Oct 25, 2020.

Company Details

Drug-free sleep aid brand offering sleep and wellness products. They provide a range of drug-free, non-habit forming sleep solutions, including melatonin, magnesium, and botanical blends, available in gummies, capsules, tablets, and drink mixes. These products are designed to help users fall asleep faster, stay asleep longer, calm the mind, and relax the body. They cater to adults and children, offering solutions for restful and relaxing sleep. The company focuses on quality ingredients and effective formulas to support overall well-being. They offer products like Sleep & Restore, Magnesium Glycinate, and Melatonin in various forms and flavors. They also provide resources like a sleep guide and contact information for customer support. The brand emphasizes its commitment to helping people achieve a better night's sleep for a great next day.

Website: www.natrol.com/
Social
Email ID: *****@natrol.com
Registered Address: Chatsworth, California

Key Metrics

Founded Year

1980

Location

Los Angeles, United States

Stage

Acquired

Investors

TA Associates

Ranked

134^th among 2166 active competitors

Employee Count

373 as on Apr 30, 2026

Similar Companies

Fullife & 1458 more

Exit Details

Acquired by New Mountain Capital (Oct 25, 2020)

View Natrol's full profile

Natrol is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NATROL LLC CIN: 32071503257 , United States, Active	Dec 15, 2022	-	-	-
NATROL, INC. CIN: 953560780 , United States, Active	Dec 31, 1999	-	351 (As on Dec 31, 2021)	-
NATROL LLC CIN: 383945342 , United States, Active	Dec 26, 999	-	351 (As on Dec 31, 2021)	-

Natrol got acquired by New Mountain Capital on Oct 25, 2020 at an acquisition amount of $*****.

Click here to take a look at Natrol's acquisition in detail

Natrol is a funded company. Natrol has 1 institutional investor.

View details of Natrol's funding rounds and investors

The founders of Natrol is Elliott Balbert.

Here are the details of Natrol's key team members:

Elliott Balbert: Founder of Natrol.

View details of Natrol's Founder profiles and Board Members

Natrol's employee count trend

Natrol has 373 employees as of Apr 26. Here is Natrol's employee count trend over the years:

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Top competitors of Natrol include Kapiva, OZiva and SmartyPants Vitamins. Here is the list of Top 10 competitors of Natrol, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Kapiva 2016, Bengaluru (India), Series D	Provider of ayurvedic healthcare and nutritional products to improve health	$78.5M	Orbimed, 360 One & 36 others	76/100
2nd	OZiva 2010, Mumbai (India), Acquired	Provider of nutritional food and health supplements	$17.3M	Stride Ventures, Z47 & 10 others	72/100
3rd	SmartyPants Vitamins 2011, Los Angeles (United States), Acquired	Manufacturer & distributor of nutrition based gummy	$24.4M	Balance Point Capital, North Castle Partners ... & 6 others	69/100
4th	Wellbeing Nutrition 2019, Mumbai (India), Acquired	Provider of organic whole-food nutritional supplements	$25.6M	Fireside Ventures, ROHA & 37 others	69/100
5th	Supply6 2019, Bengaluru (India), Series A	Provider of daily nutritional supplements including vitamins minerals and electrolytes	$7.7M	Zeropearl, Magehold & 67 others	67/100
6th	Plix 2018, Thane (India), Acquired	Online brand offering nutritional supplements	$11.1M	RPSG Capital Ventures, Guild Capital & 6 others	66/100
7th	Olly 2013, San Francisco (United States), Acquired	Delightful vitamins and supplements for sleep, mood, beauty, and overall wellness	$6M	Serena Ventures, Obvious Ventures & 2 others	65/100
8th	Fullife 2009, Mumbai (India), Series D	Manufacturer of effervescent nutritional and pharmaceutical products	$78.1M	NHPEA V Fizz, Sixth Sense Ventures & 92 others	64/100
9th	Zeroharm 2020, Hyderabad (India), Series A	Provider of multiple health and nutritional supplements	$11.3M	Lscsteels, Kotak Life Sciences Fund I & 14 others	63/100
10th	Thorne 1984, New York City (United States), Acquired	Provider of science-backed supplements, tests, and health solutions for optimal wellness	-	Mitsui, Helsinn & 2 others	63/100
134th	Natrol 1980, Los Angeles (United States), Acquired	Drug-free sleep aid brand offering sleep and wellness products	-	TA Associates	39/100