When was Newfront founded?

Newfront was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Where is Newfront located?

Newfront is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does Newfront have?

As of Sep 30, 2026, the latest employee count at Newfront is 546.

Is Newfront a funded company?

Newfront is a funded company, having raised a total of $300M across 2 funding rounds to date. The company's 1st funding round was a $***** Series C round, raised on Oct 20, 2020.

How much is Newfront worth?

The last known valuation of Newfront was $***** as of Apr 12, 2022.

When was the latest funding round of Newfront?

Newfront's latest funding was a $***** Series D round on Apr 12, 2022, with participation from 15 investors.

Where does Newfront rank among its competitors?

Newfront ranks 3rd amongst 115 active competitors, of which 5 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Novella, which secured $21M in May, 2026.

Who are the top competitors of Newfront?

Newfront's top competitors include Intact, Boost and Hastings Direct. Among them, Novella secured the most recent funding round in May, 2026.

Newfront - 2026 Company Profile, Team, Funding & Competitors

Q: Is Newfront an acquired company?

Newfront got acquired by WTW on Dec 10, 2025.

Company Details

Provider of insurance brokerage and total rewards services. This company offers business insurance solutions, including asset protection, aviation, casualty, cyber risk, and workers' compensation coverage. They also provide services such as alternative risk financing, claims advocacy, and mergers & acquisitions support. In addition to insurance brokerage, they offer total rewards services, helping clients create competitive benefit packages to attract and retain talent. These services include retirement planning, benefits compliance, and HR support. The company utilizes technology to improve efficiency and client experience, offering online access to insurance programs and benefit plans.

Website: www.newfront.com/
Social
Email ID: *****@newfront.com
Phone Number: +1 **********
Registered Address: San Francisco, California

Key Metrics

Founded Year

2017

Location

San Francisco, United States

Stage

Acquired

Total Funding

$300M in 2 rounds

Latest Funding Round

Series D, Apr 12, 2022, $*****

Last Known Valuation

$***** as on Apr 12, 2022

Investors

Y Combinator & 27 more

Ranked

3^rd among 115 active competitors

Employee Count

546 as on Sep 30, 2026

Investment & Acquisitions

Savvy Wealth & 1 more

Similar Companies

Intact & 114 more

Exit Details

Acquired by WTW (Dec 10, 2025)

View Newfront's full profile

Newfront is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ABD INSURANCE AND FINANCIAL SERVICES, INC. CIN: 27-0673528 , United States, Active	Dec 31, 2016	-	-	-
NEWFRONT INSURANCE SERVICES LLC CIN: 821556135 , United States, Active	Dec 26, 999	-	123 (As on Dec 31, 2020)	-

Newfront got acquired by WTW on Dec 10, 2025 at an acquisition amount of $*****.

Click here to take a look at Newfront's acquisition in detail

Newfront has raised a total funding of $300M over 2 rounds. Its first funding round was on Oct 20, 2020. Its latest funding round was a Series D round on Apr 12, 2022 for $*****. 15 investors participated in its latest round. Newfront has 26 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Newfront:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 12, 2022	1549497	Series D	9438906	3775475	2348861	3503114
Oct 20, 2020	8159196	Series C	6758645	3784355	Founders Fund & 1 more	4981199

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View details of Newfront's funding rounds and investors

The founders of Newfront is Brian Hetherington.

Here are the details of Newfront's key team members:

Brian Hetherington: Co-Founder of Newfront.
Contact Info: 1 email address

View details of Newfront's Founder profiles and Board Members

Newfront's employee count trend

Newfront has 546 employees as of Sep 26. Here is Newfront's employee count trend over the years:

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Top competitors of Newfront include Intact, Boost and Hastings Direct. Here is the list of Top 10 competitors of Newfront, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Intact 1905, Toronto (Canada), Acquired	Provider of insurance brokerage services	-	-	63/100
2nd	Boost 2017, New York City (United States), Series B	Provider of infrastructure for digital insurance programs, MGAs, and embedded insurance	$37M	RRE Ventures, Norwest & 14 others	60/100
3rd	Newfront 2017, San Francisco (United States), Acquired	Provider of insurance brokerage and total rewards services	$300M	Meritech, Goldman Sachs & 26 others	54/100
4th	Hastings Direct 1997, Sussex (United States), Acquired	Internet first property and casualty insurance broker	-	-	49/100
5th	Oakbridge Insurance Agency 2020, Atlanta (United States), Acquired	Insurance brokerage firm	-	Corsair Capital	46/100
6th	Howden Broking 1994, London (United Kingdom), Funding Raised	Provider of insurance brokerage services	-	Hg	41/100
7th	Novella 2024, New York (United States), Series B	Provider of wholesale insurance brokerage services for commercial and specialty lines	$21M	Brewer Lane Ventures, BoxGroup & 6 others	39/100
8th	Insync Insurance 2014, Poole (United Kingdom), Acquired	Provider of business insurance solutions for SMEs and self-employed individuals	-	-	39/100
9th	N2G Jersey City (United States), Unfunded	-	-	-	38/100
10th	Loomisco 1996, Wyomissing (United States), Unfunded	-	-	-	33/100