When was Nice founded?

Nice was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Nice located?

Nice is headquartered in Beijing, China.

How many employees does Nice have?

As of May 31, 2026, the latest employee count at Nice is 12.

Is Nice a funded company?

Nice is a funded company, having raised a total of $64M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 25, 2014.

When was the latest funding round of Nice?

Nice's latest funding was a $***** Series D round on Jun 24, 2019, with participation from 5 investors.

Where does Nice rank among its competitors?

Nice ranks 2nd amongst 7 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Goat, which secured $195M in Jun, 2021.

Who are the top competitors of Nice?

Nice's top competitors include Goat, Rose Vision and Hongbulin. Among them, Goat secured the most recent funding round in June, 2021.

Nice - 2026 Company Profile, Team, Funding & Competitors

Company Details

Nice is a photo sharing app with multi-lingual interface options. It allows users to add labels, stickers, and screens to photos that they share on social networks. Users can tag their photos with location, brands, etc. It currently has close to 10 million registered users. App available for iOS and Android.

Website: oneniceapp.com
Social

Key Metrics

Founded Year

2013

Location

Beijing, China

Stage

Series D

Total Funding

$64M in 4 rounds

Latest Funding Round

Series D, Jun 24, 2019, $*****

Investors

Vy Capital & 11 more

Ranked

2^nd among 7 active competitors

Employee Count

12 as on May 31, 2026

Similar Companies

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View Nice's full profile

Nice has raised a total funding of $64M over 4 rounds. Its first funding round was on Apr 25, 2014. Its latest funding round was a Series D round on Jun 24, 2019 for $*****. 5 investors participated in its latest round. Nice has 12 institutional investors.

Here is the list of recent funding rounds of Nice:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 24, 2019	3379603	Series D	1341866	1207696	4742084	1001105
Dec 18, 2014	9582125	Series C	1063757	9532888	2920272	5838533
Jul 06, 2014	3042216	Series B	2722733	6835144	H Capital Advance	Vy Capital & 2 more

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View details of Nice's funding rounds and investors

The founders of Nice are Ken Cao and Alex Zhou.

Here are the details of Nice's key team members:

Ken Cao: Co-Founder of Nice.
Alex Zhou: Founder & CEO of Nice.
Contact Info: 1 email address

View details of Nice's Founder profiles and Board Members

Nice's employee count trend

Nice has 12 employees as of May 26. Here is Nice's employee count trend over the years:

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Top competitors of Nice include Goat, Rose Vision and Hongbulin. Here is the list of Top 10 competitors of Nice, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Goat 2010, Los Angeles (United States), Series F	Online P2P marketplace to buy and sell sneakers	$500M	Accel, D1 Capital Partners & 40 others	69/100
2nd	Nice 2013, Beijing (China), Series D	Photo sharing app with tags	$64M	Tiger Global Management, Vy Capital & 10 others	47/100
3rd	Rose Vision Chaoyang (China), Early Stage	Platform facilitating transactions between buyers and sellers of fashion goods	$6.4M	-	32/100
4th	Hongbulin 2015, Beijing (China), Funding Raised	Online trading platform offering second-hand fashion products	-	Innoven Capital, Headline & 1 others	29/100
5th	HULA 2016, Hong Kong (China), Funding Raised	Online marketplace for pre-owned designer womenswear	-	Mud Mtn Ventures	25/100
6th	Paidapai 2015, Chengdu (China), Deadpooled	Mobile app based secondhand luxury fashion goods trading platform	$1M	Korea Investment Holdings	17/100
7th	Ms Lazy Vintage 2020, Kowloon (China), Unfunded	Online platform offering second-hand clothing, bags, and accessories	-	-	16/100
8th	OneZhop 2018, Hong Kong (China), Unfunded	Online store offering used luxury fashion products	-	-	16/100
9th	Sheyigou 2014, Beijing (China), Deadpooled	Online second-hand luxury goods platform	-	-	16/100
10th	Uuyichu 2014, Beijing (China), Deadpooled	Online platform for buying and selling second-hand goods	-	-	15/100