Where is NJoy located?

NJoy is headquartered in New York City, United States. It is registered at Scottsdale, Arizona.

How many employees does NJoy have?

As of Jun 30, 2026, the latest employee count at NJoy is 130.

Is NJoy a funded company?

NJoy is a funded company, having raised a total of $624M across 15 funding rounds to date. The company's 1st funding round was a $***** Series A round.

How much is NJoy worth?

The last known valuation of NJoy was $***** as of Feb 28, 2014.

When was the latest funding round of NJoy?

NJoy's latest funding was a $***** Series D round on Dec 06, 2021, with participation from 0 investor.

Where does NJoy rank among its competitors?

NJoy ranks 1st amongst 8 active competitors, none of which are funded.

Who are the top competitors of NJoy?

NJoy's top competitors include ToBeWise, Tobacco Market and Euvape. Among them, NJoy secured the most recent funding round in December, 2021.

NJoy - 2026 Company Profile, Funding & Competitors

Q: Is NJoy an acquired company?

NJoy got acquired by Altria on Mar 06, 2023.

Company Details

Website: gtc.njoy.com/njoy/security/login?Jwt=X8ckHuJh+07ZF527SLczmHIG7QHN6CZZHk6oGnynUY3M7EN3zYpThKZ9tO7u8WgWP+tKjrpwL0n3y+2hvAIagTIfnDn/6zNSKUXOeHQW925Q2uUaYvPtpzPftH/tsMFuzFMTWCC8a7g0MKm+7aGf4VX2LJYOvsgO2MAIJr1WqlJm6OFJPccEeKd927kP+pyb0V6o+CvsEciCRs6bZuGeKbwYdwcF/o5XzlhxmdTbc2wM9mrYeV4x5OBPfAe72mZ0eW5BfYKeJK9ZBbLNQ5sUPbZj61fkQqm61o6dpBAKDRZZ0ncUy5FUJsV6naQ9jGxx/ihLiMVyoDbS1EBLvOG5L1JqUfbUy3gL2Q2vpzVCoQ4=
Social
Email ID: *****@njoy.com
Registered Address: Scottsdale, Arizona

Key Metrics

Founded Year

2006

Location

New York City, United States

Stage

Acquired

Total Funding

$624M in 15 rounds

Latest Funding Round

Series D, Dec 06, 2021, $*****

Last Known Valuation

$***** as on Feb 28, 2014

Investors

L Catterton & 11 more

Ranked

1^st among 8 active competitors

Employee Count

130 as on Jun 30, 2026

Similar Companies

ToBeWise & 6 more

Exit Details

Acquired by Altria (Mar 06, 2023)

View NJoy's full profile

NJoy is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NJOY LLC CIN: 814429502 , United States, Active	Dec 31, 1999	-	76 (As on Dec 31, 2023)	-

NJoy got acquired by Altria on Mar 06, 2023 at an acquisition amount of $*****.

Click here to take a look at NJoy's acquisition in detail

NJoy has raised a total funding of $624M over 15 rounds. NJoy has 10 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of NJoy:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 06, 2021	1147361	Series D	8869842	9030558	8986161	8080244
Mar 05, 2021	8070196	Series D	9327699	5745072	9523798	9273335
Dec 19, 2019	7494964	Series D	3797995	2044852	9985778	4077826

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View details of NJoy's funding rounds and investors

NJoy's employee count trend

NJoy has 130 employees as of Jun 26. Here is NJoy's employee count trend over the years:

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Top competitors of NJoy include ToBeWise, Tobacco Market and Euvape. Here is the list of Top 10 competitors of NJoy, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	NJoy 2006, New York City (United States), Acquired	Blog focusing on tobacco products	$624M	Brookside Capital, Goldmark & 10 others	54/100
2nd	ToBeWise 2016, Unfunded	Provider of a curated collection of wisdom quotations and learning resources. This app offers access to a vast library of quotes from prominent historical figures and business leaders, categorized for easy access by topic. Users can customize their learning experience through features such as automatic mode, private collections, and adjustable speed controls. Additional resources, including videos and author links, are also available. The app facilitates learning and self-improvement through readily accessible inspirational content.	-	-	24/100
3rd	Tobacco Market 2005, Hefei (China), Unfunded	Online platform publishing content focusing the tobacco industry	-	-	16/100
4th	Euvape United Kingdom, Unfunded	Online source delivering information on the European vape and nicotine industry	-	-	16/100
5th	Haveapremiumcigar 2016, Unfunded	Online publisher of cigar reviews, industry news, and lounge information	-	-	16/100
6th	Guangxu Tobacco 2023, China, Unfunded	Provider of industry news regarding tobacco products and market trends	-	-	16/100
7th	Vapor 2012, Phoenix (United States), Unfunded	Online platform providing news on tobacco	-	-	16/100
8th	Österreichischer Wirtschaftsverlag Austria, Unfunded	Provider of news, information, and resources for the tobacco industry	-	-	16/100