When was Noetica founded?

Noetica was founded in 2022 and raised its 1st funding round within a year of its incorporation.

Where is Noetica located?

Noetica is headquartered in New York City, United States.

How many employees does Noetica have?

As of Jul 31, 2026, the latest employee count at Noetica is 41.

Is Noetica a funded company?

Noetica is a funded company, having raised a total of $28M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2022.

When was the latest funding round of Noetica?

Noetica's latest funding was a $***** Series A round on Oct 10, 2024, with participation from 6 investors.

Where does Noetica rank among its competitors?

Noetica ranks 1st amongst 60 active competitors, of which 20 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was SelectFI, which secured $500K in Oct, 2025.

Who are the top competitors of Noetica?

Noetica's top competitors include FICO, CreditNirvana and SelectFI. Among them, SelectFI secured the most recent funding round in October, 2025.

Noetica - 2026 Company Profile, Team, Funding & Competitors

Noetica is an acquired company based in New York City (United States), founded in 2022 by Tom Effland and Daniel Wertman. It operates as a Provider of AI-powered benchmarking for corporate transaction terms. Noetica has raised $28M in funding from investors like Lightspeed Venture Partners, Divide by Zero and Bling Capital. The company has 60 active competitors, including 20 funded and 6 that have exited. Its top competitors include companies like FICO, CreditNirvana and SelectFI.

Company Details

Provider of AI-powered benchmarking for corporate transaction terms. It leverages a large knowledge graph of corporate debt, securities, and M&A transaction terms to provide on-market deal terms insights. This allows firms to make data-driven decisions in complex deals by analyzing aggregated, analyzed, and indexed transaction data processed and updated in real time. The system is designed by deal professionals from leading law firms and powered by proprietary AI, ensuring it is purpose-built for complex transactions and adheres to high security standards.

Website: www.noetica.ai/
Email ID: *****@noetica.ai

Key Metrics

Founded Year

2022

Location

New York City, United States

Stage

Acquired

Total Funding

$28M in 4 rounds

Latest Funding Round

Series A, Oct 10, 2024, $*****

Investors

Lightspeed Venture Partners & 6 more

Ranked

1^st among 60 active competitors

Employee Count

41 as on Jul 31, 2026

Similar Companies

FICO & 62 more

Exit Details

Acquired by Thomson Reuters (Feb 10, 2026)

View Noetica's full profile

Noetica is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MAX WIRELESS INC. CIN: 6556069 , United States, Active	Aug 04, 2022	-	-	-

Noetica got acquired by Thomson Reuters on Feb 10, 2026.

Click here to take a look at Noetica's acquisition in detail

Noetica has raised a total funding of $28M over 4 rounds. Its first funding round was on 2022. Its latest funding round was a Series A round on Oct 10, 2024 for $*****. 6 investors participated in its latest round. Noetica has 7 institutional investors.

Here is the list of recent funding rounds of Noetica:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 10, 2024	9201397	Series A	5359609	5409596	8642177	4563300
Dec 12, 2023	6464970	Seed	8417762	8883065	4263441	7754756
2023	5888	Seed	1571	2886	Divide by Zero	3146

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View details of Noetica's funding rounds and investors

The founders of Noetica are Tom Effland and Daniel Wertman. Daniel Wertman is the CEO of Noetica.

Here are the details of Noetica's key team members:

Tom Effland: Co-Founder of Noetica.
Contact Info: 1 email address
Daniel Wertman: Co-Founder & CEO of Noetica.

View details of Noetica's Founder profiles and Board Members

Noetica's employee count trend

Noetica has 41 employees as of Jul 26. Here is Noetica's employee count trend over the years:

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Top competitors of Noetica include FICO, CreditNirvana and SelectFI. Here is the list of Top 10 competitors of Noetica, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Noetica 2022, New York City (United States), Acquired	Provider of AI-powered benchmarking for corporate transaction terms	$28M	Flybridge Capital Partners, Bling Capital ... & 5 others	68/100
2nd	FICO 1956, San Jose (United States), Acquired	Provider of AI decisioning platforms and credit scoring solutions for enterprises	-	Truist, Europa	64/100
3rd	CreditNirvana 2018, Bengaluru (India), Acquired	Provider of an AI/ML-driven debt management platform for financial institutions	$2.02M	Cornerstone Ventures, Vibhathi & 3 others	61/100
4th	SelectFI 2023, Buffalo (United States), Seed	Developer of predictive lending solutions for automotive dealerships	$7.32M	StartFast, Launch NY & 7 others	52/100
5th	true 2017, Forest Hills (United States), Series A	AI-powered lending intelligence software	$6M	Long Ridge, Europa	50/100
6th	Finexos 2017, Bromsgrove (United Kingdom), Seed	Provider of AI-powered cash flow-based credit-decisioning	$4.61M	GCV, Future Fund & 17 others	46/100
7th	Equabli 2020, Austin (United States), Series A	Provider of cloud-based debt collection and recovery solutions	$6.35M	Social Leverage, Cross River Bank & 1 others	45/100
8th	Credcore New York City (United States), Series A	Provider of AI-powered debt investment management platform. It modernizes enterprise debt investment and management by combining AI technology and debt expertise. The platform simplifies capital mobilization and monitoring for funds and enterprises. It offers several solutions including deal document structuring, accurate deal summaries, closing memos, and tools for comparing deals across standardized legal terms. The platform prioritizes data security and privacy, adhering to high standards and keeping client data confidential within the platform.	$16M	Avataar Ventures, Inspired Capital & 2 others	45/100
9th	Traxpay 2009, Frankfurt Am Main (Germany), Series C	Working capital management for businesses	$19M	neosfer, Earlybird & 7 others	43/100
10th	Aktos 2022, New York City (United States), Seed	Debt collection and recovery software	$9.81M	Crew Capital, 8VC	42/100