When was NomNomNow founded?

NomNomNow was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is NomNomNow located?

NomNomNow is headquartered in San Francisco, United States. It is registered at Nashville, Tennessee.

How many employees does NomNomNow have?

As of Jul 31, 2026, the latest employee count at NomNomNow is 278.

Is NomNomNow a funded company?

NomNomNow is a funded company, having raised a total of $13.3M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 01, 2016.

When was the latest funding round of NomNomNow?

NomNomNow's latest funding was a $***** Series A round on May 10, 2018, with participation from 5 investors.

Where does NomNomNow rank among its competitors?

NomNomNow ranks 4th amongst 18 active competitors, of which 6 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was BIXBI Pet, which secured $5M in Oct, 2024.

Who are the top competitors of NomNomNow?

NomNomNow's top competitors include JustFoodForDogs, PawCo and Bow Wow Labs. Among them, BIXBI Pet secured the most recent funding round in October, 2024.

NomNomNow - 2026 Company Profile, Team, Funding & Competitors

NomNomNow is an acquired company based in San Francisco (United States), founded in 2015 by Alexandria Jarrell, Nate Phillips, Zach Phillips, Chi Thanh Tran and Wenzhe Gao. It operates as a Cooks and delivers fresh and healthy dog food directly to consumers. NomNomNow has raised $13.3M in funding from investors like Greycroft, CircleUp and Tandem Capital. The company has 18 active competitors, including 6 funded and 2 that have exited. Its top competitors include companies like JustFoodForDogs, PawCo and Bow Wow Labs.

Company Details

NomNomNow cooks and delivers fresh and healthy dog food directly to consumers. Users need to provide the dog's characteristics and choose from the available recipes. The recipes are designed by dog nutrition expert Dr. Justin Shmalberg and ensure that the dog receives a healthy and balanced diet that satisfies AAFCO nutritional standards for maintenance. Their meals are exactly portioned to meet specific health and nutrition needs unique to each dog. They serve on a weekly basis.

Website: www.nomnomnow.com/
Social
Email ID: *****@nomnomnow.com
Phone Number: +1 **********
Registered Address: Nashville, Tennessee

Key Metrics

Founded Year

2015

Location

San Francisco, United States

Stage

Acquired

Total Funding

$13.3M in 2 rounds

Latest Funding Round

Series A, May 10, 2018, $*****

Investors

Greycroft & 16 more

Ranked

4^th among 18 active competitors

Employee Count

278 as on Jul 31, 2026

Similar Companies

Pure Pet Food & 28 more

Exit Details

Acquired by Mars (Jan 15, 2022)

View NomNomNow's full profile

NomNomNow is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NOMNOMNOW INC. CIN: 473094266 , United States, Active	Feb 08, 2015	-	219 (As on Dec 31, 2024)	-

NomNomNow got acquired by Mars on Jan 15, 2022.

Click here to take a look at NomNomNow's acquisition in detail

NomNomNow has raised a total funding of $13.3M over 2 rounds. Its first funding round was on Aug 01, 2016. Its latest funding round was a Series A round on May 10, 2018 for $*****. 5 investors participated in its latest round. NomNomNow has 17 institutional investors.

Here is the list of recent funding rounds of NomNomNow:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 10, 2018	1663653	Series A	9543577	7866320	4358406	6534008
Aug 01, 2016	5046283	Seed	7873444	8660497	CircleUp & 4 more	5200868

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View details of NomNomNow's funding rounds and investors

The founders of NomNomNow are Alexandria Jarrell, Nate Phillips, Zach Phillips, Chi Thanh Tran and Wenzhe Gao.

Here are the details of NomNomNow's key team members:

Alexandria Jarrell: Co-Founder of NomNomNow.
Nate Phillips: Co-Founder & CEO of NomNomNow.
Zach Phillips: Co-Founder & CFO of NomNomNow.
Chi Thanh Tran: Co-Founder of NomNomNow.
Wenzhe Gao: Co-Founder and CTO of NomNomNow.

View details of NomNomNow's Founder profiles and Board Members

NomNomNow's employee count trend

NomNomNow has 278 employees as of Jul 26. Here is NomNomNow's employee count trend over the years:

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Top competitors of NomNomNow include JustFoodForDogs, PawCo and Bow Wow Labs. Here is the list of Top 10 competitors of NomNomNow, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	JustFoodForDogs 2011, Irvine (United States), Series C	Internet first brand offering pet foods	$97.5M	L Catterton, Balance Point Capital	56/100
2nd	PawCo 2021, San Francisco (United States), Seed	Online retailer of fresh and healthy meals, treats, and toppers	$2M	Elevate Ventures & 1 others	48/100
3rd	Bow Wow Labs 2016, Novato (United States), Funding Raised	Internet first brand of dog chew sticks	-	Keiretsu Forum, FORBventures	47/100
4th	NomNomNow 2015, San Francisco (United States), Acquired	Cooks and delivers fresh and healthy dog food directly to consumers	$13.3M	TriplePoint Capital, Greycroft & 15 others	50/100
5th	Yummers 2022, San Diego (United States), Seed	Internet first brand offering pet food on a subscription basis	$6.3M	L Catterton, FS Investors & 4 others	41/100
6th	PetFlow 2009, New York City (United States), Acquired	Online retailer offering pet food	$15M	Lightspeed Venture Partners, Westwood Ventures	40/100
7th	Bundle x Joy 2021, Phoenix (United States), Seed	Interet first brand offering subscription based food for dogs	$1.56M	Leap Venture Studio, Companion Fund & 5 others	37/100
8th	Dog is Human 2022, New York City (United States), Seed	Internet first brand offering subscription-based pet food	$1.2M	Ngan Capital & 4 others	34/100
9th	Lucky Dog Cuisine 2008, Hardeeville (United States), Unfunded	Manufacturer of natural dog food & treats	-	-	25/100
10th	BIXBI Pet 2008, Boulder (United States), Series A	Internet first brand offering food for cats and dogs on subscription basis	$5M	-	25/100